Candice Seenyen, Product Manager in Barcelona, Spain
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Candice Seenyen

Verified Expert  in Product Management

Product Manager

Location
Barcelona, Spain
Toptal Member Since
August 18, 2021

Candice has 10+ years of experience in product management and engineering in fintech, marketplaces, travel, and data products. She has crafted effective product vision and go-to-market strategies that have grown product initiatives from initial concepts to solutions with clear product-market fit. As an empathetic leader who worked for startups and large-scale companies, Candice is passionate about optimizing customer and business needs through validated learning and impactful solutions.

Project Highlights

Suite of Enterprise Products for Conversational Platform
Introduced a product-led mindset within the company, defined key business and product metrics, crafted the product strategy of all enterprise products, and introduced product development processes based on market research, user feedback, and impact.
Scaling the Internal A/B Testing Platform
Scaled the internal A/B testing platform from a technical solution in the development stage to a powerful, self-serve platform able to power A/B testing at scale across 10+ two-sided marketplaces.
Notification Component Growth
Accelerated the growth of a B2B2C notification component with a clear product vision and go-to-market strategy, increasing acquisition by more than 100% within one year.

Expertise

Work Experience

Product Lead

2020 - PRESENT
Hubtype
  • Managed a portfolio of enterprise product initiatives united under a product strategy that generated over €1,500,000 in annual recurring revenue.
  • Created a new B2B SaaS product from scratch, increasing monthly recurring revenue by 8%.
  • Boosted NPS by 45% by identifying gaps in the enterprise product offerings and led the implementation of new features across engineering, design, and data.
  • Coached a team of two product designers to implement design and research best practices, capture user needs, and discover product opportunities.
  • Supervised a team of two data scientists who put in place the tools to collect data and measure key performance metrics of the company.

Senior Product Manager

2017 - 2020
Adevinta
  • Saved the organization over €200,000 per year by scaling the internal A/B testing tool used to measure the impact of initiatives on key performance metrics. The tool powered the increase in A/B tests from two in one year to over five in three months.
  • Increased the adoption of a B2B2C notification component by more than 100% with an effective product vision and go-to-market strategy.
  • Initiated and oversaw actions to implement a culture of lean experimentation across the organization, including training seven cross-functional teams and building internal tools and frameworks to measure the results of launched experiments.

Mobile Product Manager

2016 - 2017
eDreams ODIGEO
  • Increased the mobile application's acquisition and activation by over 10% within three months by crafting a clear product strategy in close collaboration with the executive team.
  • Boosted traffic to the app without compromising other platforms by building, scoping, and defining new features based on input from marketing, design, data, and engineering teams.
  • Increased time to market from one release per month to one release per week by successfully leading and managing actions to reduce the technical debt.
  • Facilitated the Agile development processes by leading Agile ceremonies and workshops, implementing iterative product development cycles, and measuring impact on team and users.

Project Manager and Scrum Master

2015 - 2016
AXA Group
  • Managed the launch of the flagship mobile application across five new countries within budget and deadline.
  • Led the development of the mobile application for Android and iOS that allows 100,000,000+ AXA clients to manage all their policies.
  • Implemented Scrum practices within a cross-functional team of eight members by boosting the team's motivation and velocity, which increased clients' satisfaction with the product.

Software Engineer for Mobile Platforms

2010 - 2016
Freelance
  • Developed first-class, user-friendly Android and iOS applications for various international clients from different sectors, including fintech, news services, mental health, and education.
  • Managed teams of developers to continuously deliver high-quality products within deadlines.
  • Worked closely with clients to define key metrics and requirements from the early stages of the project until the final delivery and maintenance.

Suite of Enterprise Products for Conversational Platform

Introduced a product-led mindset within the company, defined key business and product metrics, crafted the product strategy of all enterprise products, and introduced product development processes based on market research, user feedback, and impact.

While leading the design and development of four enterprise products, I introduced a product-led mindset across the company.

Working closely with the executive team, we defined key business and product metrics to measure the impact of all initiatives. I crafted a clear strategy for the suite of products; led a team of five people across engineering, design, and data to understand the market and user needs and identify gaps in the offered solutions.

I also managed the product design and data teams to prepare the right processes and tools for gathering qualitative feedback and quantitative data across the user journey.

On top of creating internal alignment and shared understanding of the product vision, the changes I brought resulted in an increase in NPS of 45% within eight months and the retention of over €1,500,000 of annual recurring revenue.

Scaling the Internal A/B Testing Platform

Scaled the internal A/B testing platform from a technical solution in the development stage to a powerful, self-serve platform able to power A/B testing at scale across 10+ two-sided marketplaces.

Investing in an internal A/B testing platform was a strategical bet to empower the teams to improve the product development with data, but the initial solution stagnated.

When I joined the team, I conducted thorough market research, gathered feedback from teams across 10+ marketplaces and worked closely with the executive team to define a strategy for the product. I led the engineering and design team that converted the solution to a self-serve platform that scaled from one marketplace to five, powering five times more A/B tests per quarter.

I also recruited a cross-functional team to build the self-serve platform and created a culture that motivated and empowered the team.

Notification Component Growth

Accelerated the growth of a B2B2C notification component with a clear product vision and go-to-market strategy, increasing acquisition by more than 100% within one year.

Notifications are a powerful tool to increase user engagement. However, if not used properly, they can cause more harm than good to the business.

As the product manager for a B2B2C notification component, I oversaw crafting a product vision and strategy that allowed two-sided marketplaces to send valuable notifications to the right user at the right time. I led the engineering team in delivering the right features to empower the marketplaces to boost their users' engagement and transaction success. These actions resulted in more than a 100% increase in the adoption of the component within one year. The number of notifications sent via the platform soared ten times more without negatively impacting the open rates and daily active users.

I oversaw intensive user research into the impact of notifications on users, which converted the team into domain experts acting as consultants for the clients.
2009 - 2010

Master of Engineering Degree in Multimedia Studies

Universitat Autònoma de Barcelona - Barcelona, Spain

2005 - 2009

Bachelor's Degree in Computer Science

Colgate University - Hamilton, NY, USA

FEBRUARY 2016 - PRESENT

Certified Scrum Master

Scrum Alliance

SEPTEMBER 2014 - PRESENT

Principles of Project Management

Open2Study

Tools

Skype, Google Docs, Google Analytics, Tableau, Atlassian Suite, Zoom

Paradigms

Agile, B2C, Agile Product Management, Agile Project Management, B2B2C, Business to Business to Consumer (B2B2C), Kanban

Industry Expertise

Marketplaces

Platforms

Mixpanel, Blockchain

Other

Team Leadership, Lean Product Management, Lean Experiments, A/B Testing, Agile Practices, Communication, Product Research, Product Roadmaps, User Stories, Product Ownership, Product Management, Business to Consumer (B2C), Digital Product Development, Strategy, User Experience (UX), MVP Design, Requirements, Roadmaps, Digital Product Management, Minimum Viable Product (MVP), User Interviews, User Research, Jobs to be Done (JTBD), Mobile Apps, Mobile App Development, Two-sided Marketplaces, Project Management, Programming, B2B, Product Strategy, Notion, Go-to-market Strategy, Mobile, Mobile UX, User Journey Maps, Story Mapping, eCommerce, Growth, Product Growth, Software as a Service (SaaS), Go-to-market Plans, Launch Strategy, Product Launch, Ideation, Apps, Technical Product Management, Coaching, Conflict Resolution, Travel Product Manager, Data Products, SQL, Fintech, Conversational Design, Multimedia, VoIP, Education, Data Strategy, Certified ScrumMaster (CSM), IT Project Management, iOS, Android, Push Notifications, Buyer Personas

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