Carolina Della Corte, Product Manager in Barcelona, Spain
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Carolina Della Corte

Verified Expert  in Product Management

Product Manager

Location
Barcelona, Spain
Toptal Member Since
February 14, 2019

Carolina is a digital business, strategy, product, and marketing expert with more than 10 years of experience. She launched an online scheduling directory service (iTurnos), building the service to 1.5 million users and 7 million scheduled appointments.

Project Highlights

Mobile App Creation for iTurnos (Online Scheduling Platform and Directory)
Led product vision, requirements and design for the first mobile appointment scheduling app for iTurnos (market leader).
Pilot and MVP for Health and Wellness App
Led the conception, content, and development of an MVP for a diet and lifestyle health app and pilot idea validation.
Virtual and Real Time Queuing Mobile App for City Government
Led product definition, design, and implementation of MVP. First app of its kind.

Expertise

Work Experience

Head of Operations

2017 - 2018
Content Doctor - for client GPTQ (General Practice Training Queensland)
  • Managed overall digital marketing.
  • Defined and developed analysis, strategy, and content for websites about medical training.
  • Served as the project manager for digital campaigns. Led a team of six.
  • Automated email.
  • Implemented a chatbot.
  • Led online marketing.
  • Managed social media.

Head of Product and Marketing

2017 - 2018
SlowAging Health and Wellness
  • Served as the head of product for an innovative health and wellness app - MVP creation.
  • Acted as the project owner for idea validation pilot creation and execution.
  • Led definition and implementation of various recruitment digital campaigns.
  • Oversaw business, marketing, and content strategy as the head of marketing.
  • Defined and developed content for websites about medical training, health, and wellbeing.
  • Managed online marketing and social media.

Digital Technology Advisor

2016 - 2017
Buenos Aires City Government
  • Served as the product and implementation project manager for a new scheduling and queue management system (web and app). https://www.lanacion.com.ar/buenos-aires/asi-funciona-fila-cero-app-no-perder-nid2244691.
  • Analyzed and designed the strategy and functionalities for new integrative app related to pet wellbeing. https://www.lanacion.com.ar/buenos-aires/la-ciudad-lanza-una-plataforma-digital-que-reunira-todos-los-servicios-destinados-a-las-mascotas-nid2053459.
  • Analyzed and designed requirements for new apps and future versions of existing apps (including chatbots). https://www.clarin.com/ciudades/chat-multas-infracciones-pueden-discutir-online-controlador_0_HJG9SfV77.html.
  • Promoted and delivered new tools for internal communication.
  • Analyzed procedures, identifying inefficiencies and delivering improvements for the citizen's experience. https://www.clarin.com/ciudades/evitar-intermediarios-negociados-partidas-defuncion-podran-tramitar-hospitales-48-horas_0_HJOUkj4V7.html.

Co-founder and Managing Director

2009 - 2016
iTurnos.com
  • Launched iTurnos in 2009, currently a profitable SaaS online scheduling business having scheduled +8 million online appointments for +1.5 million users in more than 800 online agendas and growing. (http://ar.iturnos.com).
  • Boosted company revenue by more than 56% during my last year in the company. Created new revenue streams through complementary products such as SMS reminders and notifications.
  • Acted as the product manager for online platform and mobile app (Waterfall approach).
  • Served as the product manager for an operative platform (Agile approach).
  • Created business model, corporate, marketing, and pricing strategy and implementation.
  • Formulated business plan. Analyzed business developments and monitored market trends.
  • Designed and managed campaigns (online marketing, trade shows, direct marketing, radio, and press - spokesperson).
  • Earned exceptional brand awareness and testimonials from clients thus consolidating a leading position in the industry for the company.
  • Created product positioning and messaging to differentiate products in market and expand visibility. Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
  • Led re-branding project.
  • Carried out sales and training meetings with clients and potential clients.
  • Selected personnel, trained them to ensure smooth adoption of their daily work and supervised them, offering constructive feedback on their work performance.
  • Reviewed sales, customer concerns, and new opportunities to drive business strategy and defined clear targets and objectives and communicated them to other team members( staff of 5 employees) at weekly planning sessions.

Business Strategy Consultant, Business Analyst

2008 - 2009
McKinsey & Company
  • Served as a strategic marketing consultant for one of the largest players in the consumer electronics industry in Brazil. Performed competitor benchmarking analysis, defined market positioning, and identified potential product enhancements for a cell phone manufacturing company.
  • Performed operations analysis and consulting for a client in the Telco Industry in Brazil. Recommended operational improvements based on tracking and analysis for a telco company.
  • Provided strategic consulting and business analysis for one of the biggest media companies in Brazil. Defined 5-year strategy for a media company assessing the impact of current business processes on users and stakeholders.
  • Analyzed the acquisitions strategy for one of the biggest Agro companies in Brazil.
  • Developed the integration and operations strategy for a big client in the finance industry in Brazil.
  • Performed a research analysis for a pro-bono client.

Mobile App Creation for iTurnos (Online Scheduling Platform and Directory)

https://play.google.com/store/apps/details?id=com.cormos.iturnos&hl=es

Led product vision, requirements and design for the first mobile appointment scheduling app for iTurnos (market leader).

Defined vision, use cases, and design.

Worked with software factory - Waterfall approach.

The project was completed in time and successfully. You can download the app at the link (it's in Spanish).

Pilot and MVP for Health and Wellness App

Led the conception, content, and development of an MVP for a diet and lifestyle health app and pilot idea validation.

The Slowaging program was a pilot for the creation of a health and wellness app for women +45 years old.

I led content, marketing, recruiting, operations and implementation. It was a huge success.

I also defined requirements, flow, and design for the MVP app.

Virtual and Real Time Queuing Mobile App for City Government

https://www.lanacion.com.ar/buenos-aires/asi-funciona-fila-cero-app-no-perder-nid2244691

Led product definition, design, and implementation of MVP. First app of its kind.

The MVP was a huge success.

The app allows the citizen to search for offices by first filtering the desired service and to hop in line virtually so as to arrive at the office when they are about to be called.

The idea is that the service resembles Just in Time methodology = no waiting rooms philosophy.

iTurnos Platform Re-building Project

http://ar.iturnos.com

Led the re-build of an existing functioning platform. Approved use cases, design, database structure, and API requirements.

A waterfall approach was used for this project.

It included a complete build-up and advanced functionalities.

Mobile App Creation for Pet Wellbeing for the City of Buenos Aires

Led the conception phase, strategy, and requirements definition of the mobile app.

Mobile app to help pet owners find their pet when lost. The app also has functionalities to help and encourage pet adoptions and to assist with pet services such as VETs or walkers.

Email Marketing Campaign and Automatization for Events Recruitment

http://gptq.qld.edu.au/agpt

Increased the number of assistance to these events by 25%.

Definition of the recruitment funnel, the content, the design and the technology, including landing page.

Integration and automation management: Active Campaign, SMS reminders, Straight2VoiceMail, emails, and real-time lists generation.

Chatbot Campaign Creation and Implementation

https://www.messenger.com/t/1494167980812359

Achieved over 1000 subscribers to the online chatbot because of this campaign.

Created and implemented an online chatbot (ManyChat technology) for data capturing in exchange for "How to get a job?" ebook.

Online Marketing Campaign to Increase Contact List

Increased newsletter signup by 300% on this particular campaign.

Improved a campaign that was not working well: changed video ad, changed CTA, changed URL to make it more memorable, converted the landing page to responsive, fixed automation errors inside Active Campaign, etc.
2003 - 2007

Bachelor's Degree in Business Administration

San Andres University - Buenos Aires, Argentina

2005 - 2006

Exchange Program Participant in Business Administration

University of Pennsylvania - Pennsylvania

DECEMBER 2016 - PRESENT

Integrative Nutrition Health Coach

Institute for Integrative Nutrition

FEBRUARY 2003 - PRESENT

Advanced Business English

ACE (Australian College of English)

DECEMBER 2002 - PRESENT

Official IBM Bits Exam

IBM

Tools

Asana, Basecamp, Slack, Botsify, Trello, Wrike, SurveyGizmo, Zapier, Mailchimp, Hotjar, Google Docs, Google Forms, Google Slides, Facebook Ads Manager, Advertising Tools & Platforms, Canva

Paradigms

Agile Product Management, Agile Workflow, Waterfall Development, Kanban, Scrum, B2B2C, Agile, Business to Business to Consumer (B2B2C)

Platforms

Zendesk

Industry Expertise

Sales & Marketing, Consumer Products

Other

Software as a Service (SaaS), Consulting, SaaS, Digital Marketing, Product Strategy, Business Development, Business Analysis, Typeform.io, ManyChat, Ad Campaigns, Content, Product Owner, Product Ownership, Business Model Canvas, Business Models, Product Management, Remote Work, Requirements, Product Roadmaps, Go-to-market Plans, User Research, Product Design, Product Frameworks, Innovation, Product Discovery, Product Delivery, BRD, Software Requirements Specifications (SRS), Business Planning, Magisto, Product Conceptualization, B2B Product Management, Product Consultant, SaaS Product Management, Digital Marketing Product Manager, Enterprise SaaS, Chatbots, Advertising Campaigns, Survey Development & Analysis, Social Media Marketing (SMM), Marketing Automation, Startup Consulting, Strategic Planning & Execution, Business, Management Consulting, Business Consulting, Marketing, Product Marketing, Business Strategy, Strategy, Digital Strategy, Business Cases, Business Advisory, Consumer-facing Product Design, B2B, Content Management Systems (CMS), Startups, Startup Growth Strategy Development, Facebook Marketing, Facebook Promotion & Advertisement, WordPress, Buffer, Trackly, Microsoft Excel, Google AdWords, Digital, LinkedIn Marketing, Cryptocurrency

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