Storyteller, CEO
2018 - PRESENTProduct Maestro- Helped clients tell powerful stories about their products. Including coaching on stage and on video.
- Built marketing campaigns for email and social media marketing.
- Product branding and positioning.
- Built channel and distribution strategy.
Chief Product Officer
2016 - 2018Carrot Inc.- Co-built and led team of 20+ to deliver a product (five direct reports in PM and tech support; cross-department: four designers, 15 engineers).
- Shaped the Carrot product from greenfield—turning academic papers into a mobile-delivered, year-long.
- Pitched as part of Series A3 raise.
- Identified tech to enable faster MVP delivery of >600 mobile screens, cutting development time to half.
- Sourced and integrated vendor tech including Layer, Zendesk, Freshdesk, Tableau, WordPress, Mixpanel.
- Contributed to product strategy, product go-to-market, company culture, and Agile development.
Head of Product, Marketplace and Developer Ecosystem
2013 - 2016Atlassian- Built and led a team to deliver the second largest B2B apps marketplace and grew from $20 million ARR to $200 million ARR with 2000+ apps from a community of 800+ vendors, 100% YoY growth of add-ons in 2016.
- Drove product roadmap definition and analysis of specific market needs.
- Defined pricing and packaging strategies across behind-the-firewall and SaaS business models.
- Built a vendor advisory board of key partners to give input on a two-year roadmap.
- Led team on two re-designs and one architectural re-factor to boost UX and team agility.
- Led rent vs buy decisions such as rental of Algolia search service and eCommerce service.
- Led curation programs to improve inventory quality, example programs include Atlassian Verified, and Cloud Security program (CSA backed).
- Co-produced marketing events Atlascamp and Connect Week to grow apps and dev community; Partnered with BD to identify new integration partners.
Senior Product Manager
2012 - 2013Microsoft- Collaborated with world-class partners to co-design their News experience within Microsoft's Win8 News app to bring news sources such as AP, WSJ, and NYT to millions of users worldwide.
- Launched 15 inaugural partners in the Microsoft News app including Wall Street Journal, AP, Reuters, New York Times, and News Corp.
- Shipped the first Microsoft News app to millions of Windows 8 users in 40 languages.
- Drove product changes to reduce partner launch time by 1/10th via infrastructure standardization.
Product Consultant
2011 - 2012Sourcemap- Built social media campaign and did competitive analysis.
- Presented on stage at Google Tech Talk and Natural Products Expo West as a spokesperson.
CEO
2009 - 2011RealMealz- Designed and built a web-app on Ruby on Rails from the ground up with the CTO.
Product Manager
2007 - 2009Sunpower- Headed the product roadmap and product innovation.
Product Manager
2004 - 2008Cypress Semiconductor- Oversaw a dual-ported memory product used to power cell phone towers by companies like Siemens.
- Drove pricing strategies that resulted in a 12% growth in profit.
- Supported sales to achieve $6 million in design wins.
- Drove programs to identify over $2 million in new business opportunities.
Connie Kwan
Product Manager in Palo Alto, CA, United States
Member since January 16, 2019
Connie Kwan is a fractional chief product officer from Silicon Valley who works with product-led B2B organizations. Her 16 years of product leadership experience spans AI, blockchain, digital health, energy, hard tech, and software (Atlassian, MSFT, CY, SPWR). As a CPO, she's led teams in design, marketing, product, and customer support. She advises CEOs and product leaders at Seed and Series-C startups on building product-led organizations and solving product strategy and execution challenges.
Connie is now available for hire
Project Highlights
- Grew from $20 million ARR to $200 million ARR.
- Led a team of 24 to ship an Android and iOS app. From zero full health program for tobacco addiction in less than one year.
- Helped 50+ startup founders craft a strong narrative about their company and products.
Expertise
- Enterprise SaaS
- Interim CPO
- Marketing Strategy
- Positioning
- Product Frameworks
- Product Management
- Product Marketing
- Product Strategy
Education
- Presidio Graduate School
- University of Berkeley HAAS
- University of Waterloo
Employment
Project History
- Atlassian MarketplaceGrew from $20 million ARR to $200 million ARR.
Atlassian Marketplace is a two-sided marketplace for purchasing enterprise SaaS products.
- PivotLed a team of 24 to ship an Android and iOS app. From zero full health program for tobacco addiction in less than one year.
Pitched as part of Series A3 raise. Identified tech to enable faster MVP delivery of >600 mobile screens, cutting development time to half. Sourced and integrated vendor tech: Layer, Zendesk, Freshdesk, Tableau, WordPress, and Mixpanel.
- Product Storytelling WorkshopHelped 50+ startup founders craft a strong narrative about their company and products.
Founders learned about their own speaker archetype and ways to leverage their speaker strength to tell a more compelling story about their company and products.
Education
- Master of Business Administration (MBA) degree in Sustainable Management2009 - 2011Presidio Graduate School - San Francisco, California
- Executive program in Product Management2008 - 2008University of Berkeley HAAS - Berkeley, California
- Bachelor's degree in Computer Engineering1998 - 2003University of Waterloo - Waterloo, Ontario
