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Connie Kwan

Connie Kwan

Palo Alto, CA, United States
Member since January 16, 2019
Connie has 15 yrs of product management experience spanning two-sided marketplaces, enterprise software, consumer apps, health tech, energy, and semiconductor. She was CPO at Khosla-funded health company Carrot and the head of product for Atlassian's Marketplace. She also shipped at Microsoft, SunPower, Cypress, ImpactIQ, and Sourcemap.com. Connie is a storyteller who can help you craft your vision and help your team deliver on it.
Connie is now available for hire
Project Highlights
  • Grew from $20 million ARR to $200 million ARR.
  • Led a team of 24 to ship an Android and iOS app. From zero full health program for tobacco addiction in less than 1 year.
  • Helped 50+ startup founders craft a strong narrative about their company and products.
Expertise
  • Go-to-market Strategy
  • Positioning
  • Product Ownership
  • Product Strategy
  • Sales Enablement
  • Software Ecosystems
Education
Employment
  • Storyteller, CEO
    2018 - PRESENT
    Product Maestro
    • Helped clients tell powerful stories about their products. Including coaching on stage and on video.
    • Built marketing campaigns for email and social media marketing.
    • Product branding and positioning.
    • Built channel and distribution strategy.
  • Chief Product Officer
    2016 - 2018
    Carrot Inc.
    • Co-built and led team of 20+ to deliver a product (five direct reports in PM and tech support; cross-department: four designers, 15 engineers).
    • Shaped the Carrot product from greenfield - turning academic papers into a mobile-delivered, year-long.
    • Pitched as part of Series A3 raise.
    • Identified tech to enable faster MVP delivery of >600 mobile screens, cutting development time to half.
    • Sourced and integrated vendor tech including Layer, Zendesk, Freshdesk, Tableau, WordPress, Mixpanel.
    • Contributed to product strategy, product go-to-market, company culture, and Agile development.
  • Head of Product, Marketplace and Developer Ecosystem
    2013 - 2016
    Atlassian
    • Built and led a team to deliver the second largest B2B apps marketplace and grew from $20 million ARR to $200 million ARR with 2000+ apps from a community of 800+ vendors, 100% YoY growth of add-ons in 2016.
    • Drove product roadmap definition and analysis of specific market needs.
    • Defined pricing and packaging strategies across behind-the-firewall and SaaS business models.
    • Built a Vendor Advisory Board of key partners to give input on a two-year roadmap.
    • Led team on two re-designs and one architectural re-factor to boost UX and team agility.
    • Led rent vs buy decisions such as rental of Algolia search service and eCommerce service.
    • Led curation programs to improve inventory quality, example programs include Atlassian Verified, and Cloud Security program (CSA backed).
    • Co-produced marketing events Atlascamp and Connect Week to grow apps and dev community; Partnered with BD to identify new integration partners.
  • Senior Product Manager
    2012 - 2013
    Microsoft
    • Collaborated with world-class partners to co-design their News experience within Microsoft's Win8 News app to bring news sources such as AP, WSJ, and NYT to millions of users worldwide.
    • Launched 15 inaugural partners in the Microsoft News app including Wall Street Journal, AP, Reuters, New York Times, and News Corp.
    • Shipped the first Microsoft News app to millions of Windows 8 users in 40 languages.
    • Drove product changes to reduce partner launch time by 1/10th via infrastructure standardization.
  • Product Consultant
    2011 - 2012
    Sourcemap
    • Built social media campaign and did competitive analysis.
    • Presented on stage at Google Tech Talk and Natural Products Expo West as a spokesperson.
  • CEO
    2009 - 2011
    RealMealz
    • Designed and built a web-app on Ruby on Rails from the ground up with the CTO.
  • Product Manager
    2007 - 2009
    Sunpower
    • Headed the product roadmap and product innovation.
  • Product Manager
    2004 - 2008
    Cypress Semiconductor
    • Oversaw a dual-ported memory product used to power cell phone towers by companies like Siemens.
    • Drove pricing strategies that resulted in a 12% growth in profit.
    • Supported sales to achieve $6 million in design wins.
    • Drove programs to identify over $2 million in new business opportunities.
Project History
  • Atlassian Marketplace
    Grew from $20 million ARR to $200 million ARR.

    Atlassian Marketplace is a 2 sided marketplace for purchasing enterprise SaaS products.

  • Pivot
    Led a team of 24 to ship an Android and iOS app. From zero full health program for tobacco addiction in less than 1 year.

    Pitched as part of Series A3 raise. Identified tech to enable faster MVP delivery of >600 mobile screens, cutting development time to half. Sourced and integrated vendor tech: Layer, Zendesk, Freshdesk, Tableau, WordPress, Mixpanel.

  • Product Storytelling Workshop
    Helped 50+ startup founders craft a strong narrative about their company and products.

    Founders learned about their own Speaker Archetype and ways to leverage their speaker strength to tell a more compelling story about their company and products.

Education
  • Master of Business Administration (MBA) degree in Sustainable Management
    2009 - 2011
    Presidio Graduate School - San Francisco, California
  • Executive Program in Product Management
    2008 - 2008
    University of Berkeley HAAS - Berkeley, California
  • Bachelor's degree in Computer Engineering
    1998 - 2003
    University of Waterloo - Waterloo, Ontario
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