Connie Kwan, Product Manager in Palo Alto, CA, United States
Connie Kwan

Product Manager in Palo Alto, CA, United States

Member since January 16, 2019
Connie has 16 years of product management experience spanning two-sided marketplaces, enterprise software, consumer apps, health tech, energy, and semiconductor. She was the CPO at Khosla-funded health company Carrot and the head of product for Atlassian Marketplace. She has also shipped at Microsoft, SunPower, Cypress, ImpactIQ, and Sourcemap.com. Connie is a storyteller who can help you craft your vision and help your team deliver on it.
Connie is now available for hire

Project Highlights

  • Grew from $20 million ARR to $200 million ARR.
  • Led a team of 24 to ship an Android and iOS app. From zero full health program for tobacco addiction in less than one year.
  • Helped 50+ startup founders craft a strong narrative about their company and products.

Expertise

Education

Employment

  • Storyteller, CEO

    2018 - PRESENT
    Product Maestro
    • Helped clients tell powerful stories about their products. Including coaching on stage and on video.
    • Built marketing campaigns for email and social media marketing.
    • Product branding and positioning.
    • Built channel and distribution strategy.
  • Chief Product Officer

    2016 - 2018
    Carrot Inc.
    • Co-built and led team of 20+ to deliver a product (five direct reports in PM and tech support; cross-department: four designers, 15 engineers).
    • Shaped the Carrot product from greenfield—turning academic papers into a mobile-delivered, year-long.
    • Pitched as part of Series A3 raise.
    • Identified tech to enable faster MVP delivery of >600 mobile screens, cutting development time to half.
    • Sourced and integrated vendor tech including Layer, Zendesk, Freshdesk, Tableau, WordPress, Mixpanel.
    • Contributed to product strategy, product go-to-market, company culture, and Agile development.
  • Head of Product, Marketplace and Developer Ecosystem

    2013 - 2016
    Atlassian
    • Built and led a team to deliver the second largest B2B apps marketplace and grew from $20 million ARR to $200 million ARR with 2000+ apps from a community of 800+ vendors, 100% YoY growth of add-ons in 2016.
    • Drove product roadmap definition and analysis of specific market needs.
    • Defined pricing and packaging strategies across behind-the-firewall and SaaS business models.
    • Built a vendor advisory board of key partners to give input on a two-year roadmap.
    • Led team on two re-designs and one architectural re-factor to boost UX and team agility.
    • Led rent vs buy decisions such as rental of Algolia search service and eCommerce service.
    • Led curation programs to improve inventory quality, example programs include Atlassian Verified, and Cloud Security program (CSA backed).
    • Co-produced marketing events Atlascamp and Connect Week to grow apps and dev community; Partnered with BD to identify new integration partners.
  • Senior Product Manager

    2012 - 2013
    Microsoft
    • Collaborated with world-class partners to co-design their News experience within Microsoft's Win8 News app to bring news sources such as AP, WSJ, and NYT to millions of users worldwide.
    • Launched 15 inaugural partners in the Microsoft News app including Wall Street Journal, AP, Reuters, New York Times, and News Corp.
    • Shipped the first Microsoft News app to millions of Windows 8 users in 40 languages.
    • Drove product changes to reduce partner launch time by 1/10th via infrastructure standardization.
  • Product Consultant

    2011 - 2012
    Sourcemap
    • Built social media campaign and did competitive analysis.
    • Presented on stage at Google Tech Talk and Natural Products Expo West as a spokesperson.
  • CEO

    2009 - 2011
    RealMealz
    • Designed and built a web-app on Ruby on Rails from the ground up with the CTO.
  • Product Manager

    2007 - 2009
    Sunpower
    • Headed the product roadmap and product innovation.
  • Product Manager

    2004 - 2008
    Cypress Semiconductor
    • Oversaw a dual-ported memory product used to power cell phone towers by companies like Siemens.
    • Drove pricing strategies that resulted in a 12% growth in profit.
    • Supported sales to achieve $6 million in design wins.
    • Drove programs to identify over $2 million in new business opportunities.

Project History

  • Atlassian Marketplace
    Grew from $20 million ARR to $200 million ARR.

    Atlassian Marketplace is a two-sided marketplace for purchasing enterprise SaaS products.

  • Pivot
    Led a team of 24 to ship an Android and iOS app. From zero full health program for tobacco addiction in less than one year.

    Pitched as part of Series A3 raise. Identified tech to enable faster MVP delivery of >600 mobile screens, cutting development time to half. Sourced and integrated vendor tech: Layer, Zendesk, Freshdesk, Tableau, WordPress, and Mixpanel.

  • Product Storytelling Workshop
    Helped 50+ startup founders craft a strong narrative about their company and products.

    Founders learned about their own speaker archetype and ways to leverage their speaker strength to tell a more compelling story about their company and products.

Education

  • Master of Business Administration (MBA) degree in Sustainable Management
    2009 - 2011
    Presidio Graduate School - San Francisco, California
  • Executive program in Product Management
    2008 - 2008
    University of Berkeley HAAS - Berkeley, California
  • Bachelor's degree in Computer Engineering
    1998 - 2003
    University of Waterloo - Waterloo, Ontario

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