- Storyteller, CEO2018 - PRESENTProduct Maestro
- Helped clients tell powerful stories about their products. Including coaching on stage and on video.
- Built marketing campaigns for email and social media marketing.
- Product branding and positioning.
- Built channel and distribution strategy.
- Chief Product Officer2016 - 2018Carrot Inc.
- Co-built and led team of 20+ to deliver a product (five direct reports in PM and tech support; cross-department: four designers, 15 engineers).
- Shaped the Carrot product from greenfield - turning academic papers into a mobile-delivered, year-long.
- Pitched as part of Series A3 raise.
- Identified tech to enable faster MVP delivery of >600 mobile screens, cutting development time to half.
- Sourced and integrated vendor tech including Layer, Zendesk, Freshdesk, Tableau, WordPress, Mixpanel.
- Contributed to product strategy, product go-to-market, company culture, and Agile development.
- Head of Product, Marketplace and Developer Ecosystem2013 - 2016Atlassian
- Built and led a team to deliver the second largest B2B apps marketplace and grew from $20 million ARR to $200 million ARR with 2000+ apps from a community of 800+ vendors, 100% YoY growth of add-ons in 2016.
- Drove product roadmap definition and analysis of specific market needs.
- Defined pricing and packaging strategies across behind-the-firewall and SaaS business models.
- Built a Vendor Advisory Board of key partners to give input on a two-year roadmap.
- Led team on two re-designs and one architectural re-factor to boost UX and team agility.
- Led rent vs buy decisions such as rental of Algolia search service and eCommerce service.
- Led curation programs to improve inventory quality, example programs include Atlassian Verified, and Cloud Security program (CSA backed).
- Co-produced marketing events Atlascamp and Connect Week to grow apps and dev community; Partnered with BD to identify new integration partners.
- Senior Product Manager2012 - 2013Microsoft
- Collaborated with world-class partners to co-design their News experience within Microsoft's Win8 News app to bring news sources such as AP, WSJ, and NYT to millions of users worldwide.
- Launched 15 inaugural partners in the Microsoft News app including Wall Street Journal, AP, Reuters, New York Times, and News Corp.
- Shipped the first Microsoft News app to millions of Windows 8 users in 40 languages.
- Drove product changes to reduce partner launch time by 1/10th via infrastructure standardization.
- Product Consultant2011 - 2012Sourcemap
- Built social media campaign and did competitive analysis.
- Presented on stage at Google Tech Talk and Natural Products Expo West as a spokesperson.
- CEO2009 - 2011RealMealz
- Designed and built a web-app on Ruby on Rails from the ground up with the CTO.
- Product Manager2007 - 2009Sunpower
- Headed the product roadmap and product innovation.
- Product Manager2004 - 2008Cypress Semiconductor
- Oversaw a dual-ported memory product used to power cell phone towers by companies like Siemens.
- Drove pricing strategies that resulted in a 12% growth in profit.
- Supported sales to achieve $6 million in design wins.
- Drove programs to identify over $2 million in new business opportunities.
Connie Kwan
Palo Alto, CA, United States
Member since January 16, 2019
Connie has 15 yrs of product management experience spanning two-sided marketplaces, enterprise software, consumer apps, health tech, energy, and semiconductor. She was CPO at Khosla-funded health company Carrot and the head of product for Atlassian's Marketplace. She also shipped at Microsoft, SunPower, Cypress, ImpactIQ, and Sourcemap.com. Connie is a storyteller who can help you craft your vision and help your team deliver on it.
Connie is now available for hire
Project Highlights
- Grew from $20 million ARR to $200 million ARR.
- Led a team of 24 to ship an Android and iOS app. From zero full health program for tobacco addiction in less than 1 year.
- Helped 50+ startup founders craft a strong narrative about their company and products.
Expertise
- Go-to-market Strategy
- Positioning
- Product Ownership
- Product Strategy
- Sales Enablement
- Software Ecosystems
Education
- Presidio Graduate School
- University of Berkeley HAAS
- University of Waterloo
Employment
Project History
- Atlassian MarketplaceGrew from $20 million ARR to $200 million ARR.
Atlassian Marketplace is a 2 sided marketplace for purchasing enterprise SaaS products.
- PivotLed a team of 24 to ship an Android and iOS app. From zero full health program for tobacco addiction in less than 1 year.
Pitched as part of Series A3 raise. Identified tech to enable faster MVP delivery of >600 mobile screens, cutting development time to half. Sourced and integrated vendor tech: Layer, Zendesk, Freshdesk, Tableau, WordPress, Mixpanel.
- Product Storytelling WorkshopHelped 50+ startup founders craft a strong narrative about their company and products.
Founders learned about their own Speaker Archetype and ways to leverage their speaker strength to tell a more compelling story about their company and products.
Education
- Master of Business Administration (MBA) degree in Sustainable Management2009 - 2011Presidio Graduate School - San Francisco, California
- Executive Program in Product Management2008 - 2008University of Berkeley HAAS - Berkeley, California
- Bachelor's degree in Computer Engineering1998 - 2003University of Waterloo - Waterloo, Ontario
