Cristian Fournies
Verified Expert in Product Management
Product Manager
Santiago, Chile
Toptal member since February 18, 2020
Cristian connects people, ideas, technology, and business to solve the impossible problems that everyone else has given up on. At 17, he helped test NASA's next robot to Mars by coordinating and processing visual and numerical data. Thanks to six years of training as a civil engineer and an MBA, Cristian has solved complex problems in companies, including Intel, Salesforce, and startups.
Project Highlights
Expertise
- A/B Testing
- Agile Product Management
- Conversion Rate Optimization (CRO)
- Product Management
- Project Management
- Python
- Software as a Service (SaaS)
- Story Mapping
Work Experience
Product Manager
Genesco
- Created and optimized more than three eCommerce sites with a total combined revenue of one million dollars.
- Built two B2B eCommerce sites that helped streamline the company's operation by integrating with ERP, accounting software, and inventory tracking.
- Served as the product owner of MarTech for a big insurance company, increasing conversion rate by building unique pages.
- Acted as product manager for a micro-mobility company, helping them streamline their payments in the US and Europe.
- Built SaaS solutions from ideas to successful software used by over 200 internal company users.
- Created a bot that helps customers make payments. The bot used messages and Facebook chat, increasing payments by 67%.
- Performed as a product manager for a SaaS company that helps academics publish their research. I built the roadmap and user stories for the team to work on, helping to speed up the release of new features.
Business Analyst
Genesco
- Contributed to the requirements to improve ERP functionalities.
- Enhanced ERP usage and collaborated with the development team and the business, which were essential for identifying and improving processes.
- Wrote requirements and conducted workshops to capture these requirements.
Salesforce Business Analyst | Product Owner
Commonwealth Financial Network - IT, Enterprise Infrastructure
- Successfully led the integration of Salesforce for CFN, onboarding over 200 new users across multiple teams enhancing team collaboration and efficiency.
- Analyzed user interaction with Salesforce, implementing enhancements significantly improving user experience and platform utility.
- Developed a comprehensive Salesforce roadmap and established monthly release cycles, streamlining development processes and ensuring continuous improvement.
- Conducted requirement sessions with stakeholders, effectively integrating Pardot and scaling up to sending over 230,000 emails monthly, boosting marketing outreach.
- Spearheaded the implementation of Pardot, optimizing email marketing strategies and successfully managing the distribution of over 230,000 emails per month.
Salesforce Business Analyst | Product Owner
Commonwealth Financial Network - IT, Enterprise Infrastructure
- Captured the current and future state of two major CFN departments and wrote requirement documents for implementing the future state.
- Implemented account engagement within the marketing department of CFN and resolved various issues between Salesforce and account engagement.
- Conducted requirement sessions and documents using Jira and Confluence for the Salesforce implementation.
eCommerce Operations Manager
Nest Casa LLC
- Led Nest Casa's website overhaul, boosting conversion rates by 23% in three weeks through enhanced UI/UX design.
- Developed a GTM strategy based on market analysis, significantly increasing sales and market penetration.
- Implemented a data-driven GTM plan, resulting in a notable surge in sales and improved market positioning.
- Identified and integrated an optimal PIM system with ERP and eCommerce, streamlining data management and efficiency.
- Successfully integrated PIM with ERP and eCommerce, enhancing data consistency and customer experience.
CTO | Product Manager
Siyea
- Brought Siyea from an MVP to have more than seven medium-size companies as paying customers.
- Analyzed and gave solutions on how Siyea will solve their current accounts receivable problem to prospects and existing customers.
- Understood user behavior and worked with the development team to add new features to the roadmap.
- Integrated Siyea's platform with QuickBooks, allowing it to be accepted on the QuickBooks marketplace.
- Built the AI that helps the business to predict if a customer can pay or not.
Senior Analyst of Quota and Capacity Planning
Salesforce
- Developed and implemented a quota and capacity planning process that helped the company grow by 27%.
- Diagnosed and built tools that helped reduce the quota calculation by 50%, allowing the team to concentrate on tasks that add value to the company.
- Implemented training sessions for the team, quickly ramped up the new hires.
Corporate Strategy Engineer for eCommerce
Melon S.A.
- Coached the sales team in the use of Salesforce, integrating the old sales model into the new one, achieving 100% adoption of the new model within three months.
- Worked as the project leader of melononline.cl, an online eCommerce platform that tracks concrete deliveries. More than 1,000 clients use it today.
- Received the Malcolm Baldrige Award for significantly reducing the creation time of strategy reports from 10 hours to three hours.
Product Manager for eCommerce Site and Magazine
Momento Cero
- Achieved a 10% cost reduction and increased sales by 13% for the Momento Cero magazine. By analyzing inventory, we reduced the cost and increased sales by opening new distribution channels and creating an eCommerce site.
- Produced more than 2,000 units of the board game “El Plan” and reduced production costs by 6%. Used project management tools to produce the game and established strategic partnerships with our suppliers, allowing a low-cost production.
- Managed and built the company's eCommerce website, which increased traffic by 30% that year, thanks to SEO and advertising.
Project History
Streaming the Waves in Chile
Built the software that allows surfers to view waves before going to the beach.
Tasks Accomplished:
• Built and led the team that developed a technology to have 24/7 cameras looking at the beach.
• Led the team that helped to build the website and the technology of the cameras.
• Used the Agile methodology and user research techniques to boost user experience.
Using AI to Transform the Accounts Receivable Market
Built a type of SaaS software that uses AI to help companies to get paid faster.
Tasks Accomplished:
• Developed Siyea from the MVP—resulting in more than seven medium-size companies as paying customers.
• Understood user behavior and worked with the development team to add new features to the roadmap.
• Analyzed and gave solutions on how Siyea will solve their current accounts receivable problem to prospects and existing customers.
• Designed and implemented the business strategies, plans, and procedures that allowed the company to grow 21% last year.
Building the eCommerce for Kokorofoods
Built the eCommerce site for Kokorofoods, which had an increase of 300% of sales within the first year.
Tasks Accomplished:
• Led the team that designed and developed the eCommerce site using Shopify and Django.
• Used SEO and marketing tactics to increase sales by 300%.
• Conducted extensive user research and behavior to understand their needs and market their black garlic.
• Implemented QuickBooks online to manage finance and accounting.
• Implemented Shopify and Tradegecko for inventory management and production.
Working with NASA to Develop the Next Robot to Mars
Searched and designed the image software that Nasa used to analyze images from the robot.
I'm not allowed to say much more about this project, but it was an excellent experience for a 17-year-old.
Product Ownership of a Complex Biotech eCommerce Site
https://customer.codexdna.comGathered requirements for the build of an internal eCommerce site and an order management system connected to a CRM and ERP.
Tasks Accomplished:
• Gathered requirements for building an internal eCommerce site and an order management system connected to a CRM and ERP.
• Coached the engineering team in Agile/Scrum methodology, increasing velocity by 100%.
• Wrote and managed user stories for the engineering team.
• Managed the backlog for the internal system.
• Constructed the initial prototype for approval with internal stakeholders.
• Created process diagrams and DFD to communicate how the system will work.
• Taught and communicated to the company the importance of incorporating Agile methodology into software development processes.
Education
Master of Business and Administration (MBA) in Business
Hult International Business School - San Francisco, CA, USA
Master's Degree in Civil Engineering
Central University of Chile - Santiago, Chile
Certifications
Life Coach
Robbins-Madanes Training Center
Skills
Tools
QuickBooks Online, Google Docs, GitHub, Git, Jira, Asana, Trello, Shopify Plus, Figma, Wrike, NetSuite, Pardot
Paradigms
Conversion Rate Optimization (CRO), Desktop Web Design, Agile Product Management, Agile Project Management, Scrum, B2C, Requirements Analysis, Business Process Modeling Notation (BPMN), Agile
Platforms
ProductPlan, Shopify, Enterprise Resource Planning (ERP), WooCommerce
Other
ClickUp, Notion, Agile Coaching, eCommerce, Business Analysis, Content Management Systems (CMS), Technical Product Management, Minimum Viable Product (MVP), Product Roadmaps, CRM Systems, B2B, Software as a Service (SaaS), Story Mapping, Python, HTML, Product Management, Project Management, CRM Configuration, Salesforce Lightning, Aha!, User Stories, Product Owner, Feature Backlog Prioritization, SaaS Product Management, Requirements, Engineering, Google Sheets, Business Process Analysis, Business Process Management (BPM), Go-to-market Strategy, Client Portals, Digital Product Management, Direct to Consumer (D2C), Analytics, Inventory Management, Inventory Management Systems, Optimization, Mockups, Web App Development, Project Tracking, Web Product Management, Web Applications, Software, Subscriptions, Web Development, Business Strategy, Data Management, User Behavior, Software Development, Sprint Planning, Customer Relationship Management (CRM), Conceptualization, Feature Prioritization, Requirements & Specifications, Payment APIs, Technical Business Analysis, Backlog Management, Project Planning, Stakeholder Interviews, Technical Requirements, API Integration, Databases, Manufacturing, Amazon Web Services (AWS), A/B Testing, Mobile, Mobile Apps, Salesforce, Fintech, Online Marketing, Artificial Intelligence (AI), Django, CSS, APIs, Feature Roadmaps, Product Research, Product Ownership, Stakeholder Management, Process Design, Build Processes, Customer Experience Management, Business to Consumer (B2C), Product Strategy, Data Science Product Manager, SQL, Machine Learning, Over-the-top Content (OTT), Consulting, Content Management, CTO, Wireframing, Market Research, Competition Research, Business to Business (B2B), Roadmaps, MVP Design, Digital Marketing, Market Research & Analysis, Business Intelligence (BI) Platforms, Partnerships, Software Architecture, Third-party Management, Search Engine Optimization (SEO), Dashboards, User Experience (UX), Pricing, Sales, Lead Generation, Web Design, Data Analytics, Team Leadership, Satellite Images, Marketing, Vue, SaaS, Data, Data Analysis, UX Design, Market Strategy and Research Product Manager, Startups, Business Requirements, Salesforce.com Administration, Certified Salesforce Administrator, Operations, Operations Management, Google Apps, WordPress, Marketing Strategy, Business, Retail & Wholesale, ERP Implementation
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