Dan Moore
Verified Expert in Product Management
Product Manager
Manchester, United Kingdom
Toptal member since September 19, 2022
Dan is an experienced product management professional with MBA, CBAP, and CPM certifications. He has business and data analysis, product management, information technology, and finance expertise. He managed a digital banking solution that won the Best Digital Bank in Nigeria 2021 and acquired one million customers within four months of launch. Dan has in-depth knowledge of product development, user acquisition, and product growth and a strong background in computer science.
Project Highlights
Expertise
- Agile
- Business Analysis
- Data Analysis
- Mobile User Acquisition
- Product Growth
- Product Management
- Product Marketing
- User Acceptance Testing (UAT)
Work Experience
Senior Product Manager | Product Owner
QuickCheck
- Optimized the onboarding and activation funnel and increased the activation rate from 64% to 85% in six months.
- Conducted several experiments (A/B and Multivariate) and the App Store store optimization techniques that boosted the product's store conversion rate.
- Designed and built alignment around the product roadmap across teams.
- Defined and groomed product backlogs efficiently and prioritized achieving set OKRs and strategic objectives.
- Managed the activation and acquisition squads, implementing several new features and functionalities.
Platform Product Manager
Freelance
- Developed and managed product strategy, product vision, product roadmap, goals, and metrics.
- Converted strategy and strategic initiatives into well-developed plans and objectives over different time frames.
- Managed work and feature prioritization and assisted the product team by adequately resourcing different tasks.
- Collaborated with the data analytics and finance teams to extrapolate the right metrics needed to measure the success of the product roadmap.
- Assisted the company co-founders in developing a working business model and software acquisition.
Product Manager | Product Owner
Polaris Bank Limited
- Managed portfolios on VULTe, USSD (*833#), and web, including onboarding, payments, account maintenance, collections, VAS, beneficiary management, back office platform, and third-party integrations with payment service providers.
- Increased customer acquisition and platform adoption by over 250% and 138% on the mobile and USSD platforms by improving customer experience, sensitization, and employing referral programs and incentives.
- Increased monthly revenue by over 200% and 435% on the mobile and USSD platforms, respectively, through various growth strategies.
- Developed and oversaw a Customer Life Cycle Management framework for our omnichannels (VULTe, USSD, and web) to reduce onboarding drop-off/churn rate by 60% and improve NPS by 50%.
- Ensured consistent platform uptime of up to 98% across all virtual products by constant monitoring and collaboration with different stakeholder groups.
- Defined and managed product requirements and features, feature prioritization, backlog grooming, and product roadmaps.
- Identified customer needs, Voice of the Customer (VoC), and improved existing products and features.
Product Manager, Solutions Delivery
First Bank of Nigeria
- Facilitated the delivery of complex IT implementations and ERP integration to customer internal systems for all Transaction Banking products bank-wide.
- Ensured the availability of all Transaction Banking products platforms and escalate disruptions to relevant stakeholders to meet a consistent platform uptime of 98%.
- Onboarded and trained several corporate customers on different payment and collections platforms.
- Established key partnerships with third-party vendors and aggregators, resulting in a 40% increase in annual revenue.
- Managed and optimized the product lines of FirstPay, FirstCollect, and FirstDirect, resulting in over 50% growth in transactions and revenue.
Product Manager, Virtual Banking
Keystone Bank Limited
- Managed various virtual banking products, including USSD, Internet, and mobile banking applications attaining a customer base of over one million.
- Co-ordinated e-product development: Vendor selection and assessment, UAT coordination, product post implementation analysis.
- Engaged in stakeholder elicitation, business requirements analysis, and cost-benefit analysis.
- Collaborated with various development teams to divide features into tasks, estimate them, optimize the workflow, and manage the success of the sprints.
- Participated in developing and implementing the following applications: Business Transaction Monitoring application, social banking, keystone POS inventory, and acquiring solution, KBL insurance integration.
Project History
VULTe by Polaris Bank
Led the digital banking platform's development, management, and growth for about two million users.
Smart Banking: *833# by Polaris Bank Limited
https://www.polarisbanklimited.com/e-banking/digital-channels/833-smart-code/Championed the design, management, and growth of the solution, which experienced over 10x growth in year one in terms of transactions and revenue.
Oxygen Chat Banking
https://www.keystonebankng.com/oxygen-chat-banking/Led the design and development of the first chat banking app by Keystone Bank, which won several awards for its intuitive banking nature.
Education
Master's Degree (MBA) in Business Administration
University of South Wales - United Kingdom
Bachelor's Degree in Computer Science
University of Lagos - Nigeria
Certifications
Certified Professional Manager (CPM)
Association of International Product Marketing & Management
Certified Business Analysis Professional (CBAP)
International Institute of Business Analysis
Skills
Tools
Slack, Zoom, Skype
Paradigms
Agile Product Management, Scrum, Agile, B2B2C, Business to Business to Consumer (B2B2C), Gamification, Agile Project Management
Industry Expertise
Financial Services
Other
Product Management, Product Marketing, Mobile User Acquisition, Mobile Payments, Product Owner, Product Ownership, Requirements & Specifications, Business Requirements, Fintech, Market Research, Cross-functional Collaboration, Product Analytics, Project Coordination, Business Analysis, IT Business Analysis, Data Analysis, User Acceptance Testing (UAT), Product Growth, Research, Computer Graphics, Data Analytics, Product Roadmaps, Feature Prioritization, Feature Backlog Prioritization, Customer Success, Microsoft Teams, Go-to-market Strategy, Customer Research, SQL, Growth Strategy, Conceptualization, Minimum Viable Product (MVP), Product Requirements Documentation (PRD), Digital Media, UX Design, Talent Management, Consulting, Startups, Business Administration, Programming, Web Design, Databases, User Experience (UX), User Interface (UI), Focus Groups, A/B Testing, Growth Hacking, User Flows, Funnel Analysis, Funnel Optimization, User Research, Customer Acquisition
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