Dana Hauser

Hoag Compass is a digital solution that delivers holistic, virtual care, allowing patients better access to their care teams and improved health outcomes. When Hoag Compass' strategy was looking to expand its application to chronic conditions in addition to primary care, I led a clinical pilot to validate whether patients would be interested in such a program and if it would improve their ability to adhere to a treatment plan.

I headed an interdisciplinary team working on creating the service design for a digital, data-driven solution to improve hypertension patients' outcomes without medication that would be effective and easy to follow. We created a program structure allowing patients to easily track their behaviors and measurements of blood pressure with weekly clinician check-ins.

The solution had a 100% completion rate, 80% adherence rate, and 25% of participants achieved a 10-point blood pressure drop, usually achieved with medication.

An effective program like this helps save lives and prevents hospitalizations and re-hospitalizations. This also increases hypertension-specific incentives as well as overall customer loan-to-value (LTV) ratios. The TAM in the region is estimated at $35 million yearly.

MFour is the first leading mobile panel in the market research industry. This gives them a unique edge in understanding consumers based on their behaviors and not just recall.

Using Lean practices and partnerships, I led the product development and execution of MFour's flagship data product and delivered it three months earlier than expected. We needed to get to market and get feedback quickly because this was an entirely new concept to clients. Historically, all market research was conducted by surveys or internal data points, i.e., limited journeys. To help clients see the value, I gave client demos and conducted client workshops to see an increase in engagement. Within the first year, over $300 thousand in contracts was signed. This was a huge step in adding new revenue streams to the company and empowering clients to make more effective, data-driven decisions.

Home developers look to Meyers Research to make informed, data-driven decisions that will give them the most return on investment (ROI) on home development investments.

When COVID-19 hit, understanding consumer traffic was more critical than ever. Having only started in February 2020, I stepped into action to lead a cross-functional team to create an automated report with real-time insights into consumer traffic trends. Using best product practices and Lean development, we delivered the MVP in three months.

I partnered closely with the sales team to ensure effective client outreach. We were pleasantly surprised to see 12% more adoption than we initially expected pre-COVID-19. This additional data gave builders the confidence they needed to navigate the uncertain terrain during the first months of the pandemic, consequently leading to them keeping contracts worth around $2 million in ARR that they had previously considered terminating.