Daniel Botcherby

To develop this product, I set up clear research protocols for assessments, developed an onboarding process for self-managed assessment and training, and maintained clinical efficacy while providing significant improvements to scoring algorithms and reliability. This reduced the amount of failed and unnecessary assessments. I continuously improved the training game to increase adherence to the training protocol and managed the clinical protocol alongside clinical trail managers and enhanced the data collection processes.

Led the product team in designing the London underground map for digital platforms. Built web app and mobile applications deployed onto touchscreen hardware for potential in-station use. Created investment documentation and engaged with early-stage investors and accelerators.

I led the assessment team on-site at elderly resident's homes, testing the cognition of residents for a television documentary. I designed the research protocol to ensure the accurate collection and handling of anonymous data.

Researched the cosmetic market for new product ideas. Led product prototyping and negotiated with suppliers for optimal rates. Designed the company branding, developed the website and marketing materials, and launched with promotional offerings with optimized sales for PPC campaigns.

MyCognition Pro is a cognitive fitness app that measures, trains, and maintains the brains' five key areas. I developed the strategic roadmap of the app from a medical proof-of-concept into a fully-realized commercial application. I streamlined the product offering, consolidating nine separate applications into two for each customer segment. I assisted on the development of partnerships with digital well-being platforms to co-launch initiatives.

Redesigned the company website and developed an e-learning platform. I streamlined multiple websites under one infrastructure, providing clarity and usability. Redefined company messaging and policies.