Daniel Hostetler
Verified Expert in Product Management
Product Manager
Austin, TX, United States
Toptal member since May 18, 2020
Daniel is a seasoned product management professional with over 15 years of software product development experience. He has built and managed a wide range of software products, from consumer-facing mobile apps to programmatic advertising platforms. His clients have ranged from small startups to Fortune 500 companies. As a freelancer, Daniel enjoys the opportunity to work on new challenges and learn about different industries.
Project Highlights
Expertise
- Agile Product Management
- Go-to-market Plans
- Market Research & Analysis
- Product Management
- Product Roadmaps
- Product Strategy
- Software Architecture
- User Research
Work Experience
Co-founder
InkMule
- Co-founded an outsourced merchandising company that grew to more than $1.5 million in annual revenue with no outside funding.
- Built the company's public marketing website and online ordering portal.
- Implemented a back-office fulfillment and CRM system to manage orders, stock levels, and invoicing across several hundred customers.
Executive Vice President | Product Management
UnitedMasters
- Launched UnitedMasters, an iOS music distribution app that grew to 350,000 users in less than one year and achieved a 4.9-star rating on the App Store with 27,000 reviews.
- Created a new influencer marketing product, allowing Translation's creative agency clients to access a network of 50,000 up-and-coming musicians. I led the project from conception to first revenue in three months.
- Managed a team of seven product managers and product designers, and led an agile delivery process for a team of 20 engineers.
Director | Product Management
Beeswax
- Managed a real-time data platform used to bid in two million programmatic advertising auctions per second.
- Designed and launched a digital advertising optimization product that allows Beeswax's 50+ enterprise customers to dynamically change auction bidding behavior based on hundreds of data signals at once.
- Created an Agile product management process from annual planning to weekly sprint grooming. I implemented the workflow in Jira and rolled it out to a team of 30 engineers and product managers.
Vice President | Marketing Cloud Solutions
Nielsen
- Managed day-to-day technical operations of Nielsen's marketing cloud platform, handling over one million online transactions per second across four global data centers.
- Led a team of 30 implementation engineers and technical operations staff across three physical offices.
- Directed presales and integration processes for new Fortune 500 clients, including Walmart, Johnson & Johnson, and Kimberly-Clark.
Consultant
Accenture
- Created the product roadmap, go-to-market plan, financial model, and pitch deck used to obtain $18 million in funding for Qrious, a data analytics startup.
- Built the product roadmap and wireframes for Verizon's Precision Market Insights product. I then partnered with Verizon engineers to build the product and bring it to market.
- Developed Accenture's data monetization framework used to help global enterprises such as Vodafone, Rogers, and Carrefour create new products from existing data assets.
Project History
Music Services App
https://unitedmasters.com/Led the product management and design teams for UnitedMasters, a music-related app that gained over 350,000 users in its first year and achieved a 4.9/5-star user rating on the Apple App Store.
Big Data Analytics Platform
https://www.qrious.co.nz/Developed the initial business case used to obtain $18 million in funding and then launched the MVP.
Real-time Auction Platform
https://beeswax.com/Managed the platform and led the design and implementation of a project to optimize components of the Beeswax product, a managed programmatic advertising platform used to analyze and bid in two million auctions per second.
Education
Bachelor's Degree in Computer Science
Wake Forest University - Winston-Salem, NC, USA
Skills
Tools
Jira, GitHub, Google Docs, Google Analytics
Paradigms
Agile Product Management, Agile
Platforms
Firebase
Other
Product Management, Business Analysis, Requirements, Feature Backlog Prioritization, Product Strategy, Product Roadmaps, Go-to-market Plans, User Research, Business Models, Product Design, Product Marketing, Product Ownership, Agile Product Delivery, Product Discovery, Python, SQL, Product Innovation, JavaScript, Big Data, Big Data Architecture, Wireframing, Web Development, Digital Advertising, Market Research, Market Research & Analysis, Software Architecture, Cloud Computing, SaaS, Software as a Service (SaaS), Conceptualization, Business to Business (B2B), B2B, Market Opportunity Analysis, Competition Research, iOS, Financial Modeling, Amazon Web Services (AWS), Microsoft Office, Minimum Viable Product (MVP), Go-to-market Strategy, Product Analytics, Roadmaps, Business, Advertising, Startups, Advertising Technology (Adtech), Amazon, People Management, Software, React, Notion, Analytics, eCommerce
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring