David Kirsch
Verified Expert in Product Management
Product Manager
Houston, TX, United States
Toptal member since July 7, 2020
With 18 years of experience with product management of enterprise software and combined hardware/software products, David offers expertise in new product creation and recovery/growth of existing products. He develops a deep understanding of customer needs and opportunities while fostering positive relationships. David's led the full lifecycle of product management for multiple simultaneous products for companies like SiriusXM, along with creating and delivering internal/external messaging.
Project Highlights
Expertise
- Agile Product Delivery
- Company Strategy
- Market Research & Analysis
- Product Delivery
- Product Design
- Product Management
- Product Marketing
- Product Strategy
Work Experience
Senior Product Manager
SiriusXM Connected Vehicle Services
- Served as the product manager and product owner for SXM CV's API-first, cloud-centered PaaS for connected vehicle services next-generation infrastructure. It was all implemented in a microservice architecture.
- Spearheaded Identity Management and Access Management (IDM/AM) project with custom endpoint definitions.
- Integrated internally developed and third-party leading CRM and payment processing platforms.
- Led the definition of Platform Event Services (asynchronous events) and Customer Notification Services (multi-channel).
- Created an exploration program on the application of AI for usage pattern and error identification/handling.
Director of Product Management
COBAN Technologies, Inc.
- Spearheaded product management as a new function in the organization by defining and delivering the best in-car, body-worn and stationary audio, video and presence capture, storage, retrieval, and analysis systems in support of law enforcement.
- Refined the product strategy, road map, and feature/function selection and definition.
- Incorporated the launch of AI (inference driven) in the car-image-processing platform.
- Provided development leadership by implemented agile/scrum sprint planning utilizing Jira and Confluence.
- Defined and prioritized the backlog based on strategy, customer needs, and company capacity and capabilities.
- Performed and published market and competitive research and modeled ROI and established product, support, and cloud services pricing.
- Evaluated and established third-party partnerships with complementary vendor solutions.
- Addressed highly detailed contracts, terms of service, and compliance program creation and revision.
- Wrote product marketing collateral, presentations, and RFI & RFP responses along with providing field training.
- Held successful financial/industry analyst and sale-of-company briefings.
Manager of Product Management
Cisco Systems, Inc.
- Led as a product manager for multiple products and product lines in load-balancer/ADC and data center hardware and network management software.
- Managed multiple product expansions as well as new product definition and development through the full lifecycle with total sales in excess of $500 million.
- Led teams of up to five product managers responsible with dozens of engineering staff for our products, interacting with the full breath of sales and support staff.
- Gained a unique experience with full lifecycle management including end-of-sale and true product end of support/end-of-life, including tough customer management tasks.
Project History
RadnuSoft
Founded RádnuSoft to create a new product using AI for market insights based on available job opening/hiring data. While data access blocked long term product viability, the tools and transfer of IP developed sold to original target clients.
COBAN FOCUS H1
Led product management of the development of an in-car video platform which included support for third-party AI applications—but also limited use for privacy and appropriate use (such as no facial recognition).
Cisco Data Center Network Manager | Cisco Application Network Manager
https://www.cisco.com/c/en/us/products/cloud-systems-management/prime-data-center-network-managerLed ANM definition and product management team from inception through the management of tens of thousands of data center core platforms, to retirement and end of support. Also led DCNM product management (team) with revisions expanding use by 40%.
Education
Certified Program Manager in Strategy
Stanford Center for Professional Development - Stanford, CA, United States
Completed Undergraduate Studies in Management Information Decision Systems
Case Western Reserve University - Cleveland, OH, United States
Skills
Tools
Jira, Confluence, Slack, Microsoft Word
Other
Product Management, Product Marketing, Product Design, Product Delivery, Agile Product Delivery, Waterfall Methodology, Networking, Market Research & Analysis, Product Strategy, Company Strategy, Go-to-market Plans, Financial Modeling, Request for Proposal (RFP), Microsoft Excel
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