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David Wertheimer

David Wertheimer

New York, NY, United States
Member since March 14, 2019
David is a product owner and strategist with a deep history in building and growing successful digital products. He has extensive mobile and desktop experience in both B2B and B2C projects, most recently with subscription services and digital media. David works across the product development lifecycle, most recently utilizing agile scrum and lean product approaches. His collaborative leadership style brings out the best in his teams.
David is now available for hire
Project Highlights
  • Led product design, development, and launch of Gartner's client app, boosting key engagement, and retention metrics.
Expertise
  • Conversion Rate Optimization
  • Cross-functional Team Leadership
  • Digital Media
  • Digital Strategy
  • Product Development
  • Product Strategy
  • UX Strategy
  • User Testing
Education
Employment
  • VP Product, Digital Client Experience
    2017 - 2019
    Gartner
    • Defined the strategy, planning, and execution of product development across multiple subscriber environments.
    • Launched innovations geared toward engagement and retention, including responsive designs, and newsfeeds.
    • Forged cross-functional partnerships with product, research, publishing, marketing, and data science teams.
    • Directed the activity of product managers, user experience design staff and five agile scrum development teams.
    • Boosted login frequency 75% with new mobile app; increased site engagement 10% with feature enhancements.
  • Vice President, Customer Experience and Global Ecommerce
    2013 - 2016
    PR Newswire
    • Defined the CX discipline, uniting strategy, research, data, and design.
    • Drove the strategy, roadmap, KPIs, and daily operations of international $100 million–plus member center.
    • Grew inbound leads 200%, multimedia use 50% and AOV 100% via optimization and conversion funnel innovations.
    • Successful initiatives included a multimillion-dollar pricing strategy execution and mobile-centric product builds.
    • Managed a cross-functional team of 20, including product owners, strategists, researchers, and designers.
  • Advisor, Acting Head of Product and Strategy
    2013 - 2014
    weeSpring
    • Advised this social commerce startup from an early incarnation through multiple competitions and accelerators.
    • Joined the team for its participation in Techstars’ NYC spring 2013 class.
    • Developed a strategic approach to the business model that focused on a monetization plan to appeal to investors.
    • Defined the company’s business development positioning for its push into brand partnerships and sponsorships.
    • Launched first partnership pages.
  • Managing Director, Chief Strategy Officer, Proof Integrated Communications
    2012 - 2013
    Burson-Marsteller
    • Led business development and strategic client engagements on web, mobile, and social media communications projects.
    • Created and managed the planning, pitch process and delivery of $10 million in new business and client revenue.
    • Led strategic execution of web, mobile, and social media projects.
    • Coordinated projects on multiple Fortune 500 accounts.
    • Collaborated on inter-agency pitches with teams representing up to seven different organizations.
    • Worked on global initiatives including clients in mainland China.
  • CEO, Canopy Commerce and Director of Strategy, Ai
    2007 - 2012
    Alexander Interactive
    • Launched the strategy discipline at Ai.
    • Drove analytics, research, planning, and execution for startup, SMB, and enterprise accounts.
    • Defined eCommerce and digital brand strategies, including user experience, marketing, design, and brand positioning, for a wide variety of clients.
    • Incubated a second business unit with full business lifecycle engagement.
    • Owned P&L and managed multidisciplinary teams and strategic accounts.
    • Achieved positive cash flow in 18 months and grew client roster to more than 25 projects and retainer relationships.
  • Director, Internet Marketing and Ecommerce
    2005 - 2007
    Clarins Group USA
    • Redefined the digital channel for a global luxury beauty cosmetics company.
    • Launched the company’s first direct to consumer (DTC) eCommerce site.
    • Built the first digital go-to-market plans for product launches from David Yurman, Thierry Mugler, Azzaro, and others.
    • Grew eCommerce revenue 225% over three years on clarins.com and retail partner sites.
    • Executed successful digital marketing campaigns using SEM/PPC, SEO, email, and microsites.
  • User Experience and Web Designer
    1995 - 2004
    Multiple
    • Redesigned Economist.com website, doubling site traffic; led international creative team and agency engagements.
    • Created the Billboard, Adweek, The Hollywood Reporter, and Back Stage websites.
    • Managed production of daily website publishing and multidisciplinary staff.
    • Performed writing, editing, and research, including user guides, product demos, and acclaimed promotions for Kaplan Test Prep & Admissions.
    • Devised strategic plans and UX designs for consulting and freelance engagements such as Yahoo! HotJobs, Rodale, Moody’s, and DraftFCB.
Project History
  • My Gartner Mobile app
    Led product design, development, and launch of Gartner's client app, boosting key engagement, and retention metrics.

    Working with a cross-functional team, using in-house and agency resources, we replaced an outdated iPad app with an engaging, cross-platform app experience. The app was piloted on iOS to a small client cohort, then rolled out to all subscribers, with an Android version built as the app's numbers stayed strong.

    Key metrics: please contact me for KPIs and performance data (not able to share publicly).

  • PR Newswire Public Site
    Led the research, strategy, and design of a website relaunch, preserving PageRank performance while tripling inbound leads.

    My team was tasked with redesigning prnewswire.com to modernize its look and optimize performance. We had to maintain technical features that kept search performance strong. A corollary goal of the redesign was to improve the inbound lead generation funnel.

    The relaunched site was mobile-friendly and responsive, including all the necessary features, and integrating a rethought signup form for prospects that greatly simplified the process. This new site and form led to a 200% increase in qualified leads coming into our tracking system for conversion.

    Please contact me for KPIs and performance metrics (not to be shared publicly).

  • Clarins DTC eCommerce Site
    Launched a global beauty company's first website that sold direct to consumer, with sales that outperformed estimates.

    I came to Clarins to an outdated, marketing-copy-only website. The company had been selling online, through retailers and in a partnership concept called Gloss, but had not attempted its own eCommerce site.

    Working in partnership with colleagues in Paris, I led the design and development of Clarins' global direct to consumer launch. We created everything from translation tables for a consolidated build to the packing slip placed in orders on the pick line. Taking a holistic, end-to-end approach allowed us to focus on the details necessary to get the launch right.

    The site went live to users in the United States and France, then began rolling out to other countries, who had the option of enabling or disabling eCommerce. Domestically, sales greatly outpaced our initial estimates, and combined with partner websites, they vastly increased online sales' impact on company sales overall.

    Please contact me for key metrics and figures (not shared publicly).

Education
  • Master's degree in Business Administration
    2003 - 2005
    New York University - New York
  • Bachelor's degree in English
    1991 - 1995
    Franklin and Marshall College - Pennsylvania
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