Davie Webb, Product Manager in Stourbridge, United Kingdom
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Davie Webb

Verified Expert  in Product Management

Product Manager

Location
Stourbridge, United Kingdom
Toptal Member Since
August 26, 2020

Davie is a passionate and experienced product leader with masses of experience delivering customer-centric products that matter. A champion of light processes that deliver results to customers, Davie insists on gathering a breadth of data, ideas, and insight to build the right features at the right time. He has vast experience working for disruptive companies in competitive industries, including real estate, automotive, insurance, hospitality, and retail.

Project Highlights

Purplebricks.co.uk Website Upgrade
Launched Purplebricks' brand new UK website in April 2019.
Launched Citeron UK Online Store Vehicle Offers Journey
Led the product discovery and delivery of the first of 20+ PSA Group online store customer journeys from a central platform.
Integrated Third-party Review Providers into Customer Journey
Ran the integration and on-site presentation of two customer review platforms in order to create a feeling of transparency to the customers

Expertise

Work Experience

Senior Product Manager

2020 - 2022
Boomin
  • Brought together product verticals, sales, marketing, delivery, compliance, copywriting, design, engineering, and support on an agile journey to launch.
  • Managed a team that generated mortgage leads for agents, which meant they could get all of the revenue—an industry first. Based on the idea that portals make money from mortgage leads, not agents themselves.
  • Led a team that launched ChainMaker, which enabled people to register interest on a sold property and be notified immediately if it fell through; this was based on the fact that one out of three property sales fell through.
  • Introduced cascading objectives and key results (OKRs) to the entire business.

Product Manager

2019 - 2020
Drivvn
  • Owned the strategic backlog for Drivvn's global automotive eCommerce platform, serving amazing customer journeys for Peugeot, Vauxhall, Citroen, DS, Honda, and Subaru.
  • Owned the platform's agile delivery, delivered the first official version of the platform (the minimal marketable product), and configured the offers journey for Peugeot in France.
  • Launched an innovative "conversion manager" tool that gives employees actionable insights into their customer journeys to enable personalized lead conversion.
  • Migrated Subaru Australia onto our brand new performant, configurable, and scalable automotive platform.

Senior Product Owner

2018 - 2019
Purplebricks
  • Owned product for the lead to prospect an online experience with over a million visitors/month.
  • Drove the conversion of traditional, time-consuming estate agent administrative tasks into slick, automated, digital solutions for internal stakeholders.
  • Served as the point of contact for company-wide website advice feature requests and status updates.
  • Introduced third-party reviews to create a feeling of trust and transparency between customers and agents.

Product Owner

2015 - 2018
Anatwine
  • Owned the fast-paced continuous improvement backlog owner of a migration strategy moving 22 global retail clients, all with varying requirements, seamlessly to a new state of the art portal.
  • Trained users on-site for Macy's (New York) following a successful product launch with 150 portal users trained across four days.
  • Delivered an automated stock replenishment feature for Next retail that reduced over-sell by 75%.
  • Created an internal "supportal" tool that enabled swift first-line support, and improved customer satisfaction by 15%.
  • Developed a value-driven roadmap that aligned some of the world's largest sportswear brands including Adidas, Nike, Asics, G-Star, Next, and M&S.

Business Analyst, eCommerce

2012 - 2014
Open GI
  • Delivered eCommerce solutions as a discovery-to-delivery business analyst.
  • Integrated dozens of insurance blockers to the UK's largest insurance comparison sites such as GoCompare, Compare the Market, and Money Supermarket.
  • Overhauled the way we estimate and prioritize client change requests, saving over £10,000 a month in effort.
  • Conducted quality assurance testing, with ownership on acceptance based on client requirements.
  • Saved over £20,000/build by introducing insurance templates for a scalable, repeatable business rather than building bespoke each and every time.

Purplebricks.co.uk Website Upgrade

http://www.purplebricks.co.uk

Launched Purplebricks' brand new UK website in April 2019.

• Strategic backlog owner for all customer experience initiatives.
• Used customer feedback and analytics to make informed priority decisions.
• Generated more organic traffic to the website, lowering the average marketing pound/valuation by £1.
• Created a culture of testing (e.g., A/B testing) and learning.
• Valuations from organic traffic sources overtook pay-per-click valuation traffic for the very first time.
• Managed customer-centric changes alongside technical recommendations surrounding an architecture upgrade to React.

Launched Citeron UK Online Store Vehicle Offers Journey

https://store.citroen.co.uk/

Led the product discovery and delivery of the first of 20+ PSA Group online store customer journeys from a central platform.

PSA Groupe is one of the largest automotive OEMs in the world, especially in Europe. Their vision is to unify the customer experiences across all of their brands and markets in order to be able to roll out features and initiatives much more quickly.

I led discovery on the integrations, custom requirements vs. platform roadmap, timelines, solutions, and ways of working.

Integrated Third-party Review Providers into Customer Journey

https://www.purplebricks.co.uk/reviews

Ran the integration and on-site presentation of two customer review platforms in order to create a feeling of transparency to the customers

Aligned external integrators, internal UX, and development teams around the "why" and created an educational, transparent customer experience that increased valuations by 3%. Also achieved an increase in customer feedback following an improvement in service, as the agents knew their reviews would be public.
2009 - 2011

Bachelor of Science Degree (Hons) in Geography

University of Worcester - Worcester, UK

AUGUST 2017 - PRESENT

Foundation in Business Analysis (2017)

BCS

MAY 2016 - PRESENT

Diploma Online Marketing (2016)

Shaw Academy

MARCH 2015 - PRESENT

Diploma Social Media Marketing & Online Reputation Management

Shaw Academy

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