Deepali Soni
Verified Expert in Product Management
Product Manager
Jaipur, Rajasthan, India
Toptal member since February 14, 2024
Deepali has over 13 years of expertise in managing software as a service (SaaS) products. She specializes in both B2B and B2C segments and is adept at tailoring solutions to meet specific needs, driving product roadmaps, leading successful product launches, and prioritizing features. Deepali achieves this through rigorous industry and competitive analysis, continuously enhancing products in agile environments to ensure optimal performance and market competitiveness.
Project Highlights
Expertise
- B2B Product Management
- Feature Backlog Prioritization
- Feature Prioritization
- GAP Analysis
- Product Launch
- Product Management
- Product Roadmaps
- Scrum Artefacts
Work Experience
Technical Product Owner - India based
PepsiCo Global - PepsiCo IT Services
- Led the end-to-end product lifecycle for B2B SaaS solutions, driving a 20% increase in customer adoption and retention.
- Mentored junior product managers and cross-functional teams, fostering a culture of innovation and continuous improvement.
- Spearheaded go-to-market strategies for new feature launches, contributing to a 25% growth in annual recurring revenue (ARR).
Senior Product Manager and Consultant
LoginRadius
- Improved click-through rates by 40% and conversions by 35% through daily A/B testing across multiple channels and converting free users into paid subscribers.
- Increased account creation by 30% three months after launching a new developer dashboard SaaS self-serve platform by creating engagement within the dev community and feedback.
- Served to provide collaborative direction for roadmap planning and budget estimations of different epics, feature prioritization, and analysis, including- gaps and competitive industry research.
- Broke down the high-level product features and requirements into more detailed features, epics and user stories, acceptance criteria, and scenarios for the development team to develop working software using Jira/Confluence (Atlassian).
- Carried out the product and portfolio strategy, development, market launch, and evolution toward growth and positioning, defining the right value messaging.
- Conducted quarterly business reviews (QBR) with customers to gather product feedback and understand product use cases.
Product Manager
All On Block Corporation
- Contributed to an ERP configurable product tailored to meet country-specific compliance regulations in the cannabis domain where it is legally permitted by the government.
- Built a user journey from a cannabis grower, lab tester, delivery partners, retailers, and consumers as per consumable quantity permitted by the state, further sending data to state-regulated web servers within 24 hours of data generation.
- Handled integrations with a government-driven 3rd party to stay compliant and follow laws and rules defined by the state of California.
- Managed to strike the right balance between developing a high-level understanding of the business and market requirements and developing detailed specifications for execution.
- Identified and communicated risks and impacts and proposed risk mitigation options, considering the business implications of applying technology to the current business environment.
- Created and managed the product backlog, representing the voice of the customer throughout the software development lifecycle.
Product Lead
PreludeSys
- Contributed to features like configurable modules and a curriculum planner per the state board, the school's hierarchal structure, and inter-school/state communication as per role/permission access, increasing platform adoption by 20%.
- Implemented the system within 1,500+ Rajasthan state government schools and gathered regular feedback, prioritizing the quarter roadmap.
- Acted as a subject matter expert for the scrum teams, drawing on their broad domain knowledge.
- Engaged as the development teams' person in charge of project development decisions and articulation of the requirements.
- Consulted with clients to determine system functional specifications and partnered with multiple management teams and other units to meet the project's objectives.
Business Analyst
Girnar Software Pvt. Ltd.
- Enhanced the user experience for the customer journey, reducing additional clicks by 20% to complete the desired action.
- Built features like preference-based product search and a sharable wishlist, redefining user experience and increasing user retention rate by 35%.
- Collaborated closely with regional teams and other related product managers, technical architects, engineers, and other cross-functional stakeholders to ensure that the product solution delivers business objectives.
- Understood the market needs and developed short- and long-term strategies in line with the project's mission and domain.
Project History
eCommerce Platform for Lifestyle
Led the supply chain project management team to build features after the product vision involving inventory and price management, seller experience, customer dashboard, and other logical engines that enhance the buying and selling experience.
It aims to provide a reliable and convenient shopping experience to customers. It comprises categories, including apparel, luxury, lifestyle, and pallet, providing a one-stop shop for a reliable and quality shopping experience.
eCommerce Platform for Baby Products
I worked on the market needs and developed short and long-term strategies per the project's mission and domain.
Statistical Process Control in Manufacturing Domain
I was involved in feature translation and breaking it down into user stories, further tracking the requirement towards user acceptance testing (UAT), serving a key role in collaborating internally and externally, and maintaining a liaison.
CIAM SaaS Product
Increased conversions by 35%, from free users into paid subscribers, and improved click-through rates by 40%.
I also handled the developer self-serve dashboard, where the end-to-end user journey was implemented for quick onboarding based on a subscription-based model.
Education
Master of Business Administration (MBA) in Finance and Marketing
Rajasthan University - Jaipur, Rajasthan, India
Bachelor's Degree in Information Technology
Rajasthan Technical University - Jaipur, Rajasthan, India
Certifications
Scrum Foundation Professional Certification
CertiProf
Skills
Tools
Jira, Confluence, Axure RP Pro
Paradigms
Agile, Scrum, Marketplace Platforms, Gamification, Agile Product Management, Business to Business to Consumer (B2B2C)
Platforms
Enterprise Resource Planning (ERP), Blockchain
Industry Expertise
Marketplaces, Sports, Healthcare, Food & Beverage
Other
Product Management, Product Roadmaps, Feature Prioritization, Feature Backlog Prioritization, Technical Research, Business Analysis, Impact Analysis, GAP Analysis, Stakeholder Management, B2B Product Management, SaaS Product Management, UX Design, User Requirements, Product Launch, Collaboration, Feature Roadmaps, Business Administration, Agile Delivery, Scrum Artefacts, Business to Business (B2B), Digital Product Management, Roadmaps, SaaS, Product Owner, Product Ownership, User Experience (UX), User Interface (UI), Backlog Management, Marketing, Search Engine Optimization (SEO), Technical Product Management, Automation Software, SaaS Strategy, Single Sign-on (SSO), Google Apps Script, Artificial Intelligence (AI), Machine Learning, Mobile Apps, Kids, Rewards Programs, Manufacturing, Analytics, Project Management, Release Management, Websites, Digital Marketing, Dashboards, HRIS, Web & Mobile Applications, Scheduling, Time Management, Product Strategy, Data, Agile Program Management, Data Products, Program Management, Personalization, Digital Product Development, Data Strategy, Data Science Product Manager, Data Collection, Estimation & Planning, Feature Planning, Distributed Team Management, Software Development, Communication, Requirements, Software Development Lifecycle (SDLC), Business to Consumer (B2C), Cross-functional Collaboration, Product Lifecycle Management (PLM), Supply Chain, Google Apps, Usage Analytics, Generative Artificial Intelligence (GenAI), Data Analytics, MVP Design, Growth, eCommerce
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