Diego Adrián Cárdenas Jorge
Verified Expert in Product Management
Product Manager
Lima, Callao Region, Peru
Toptal member since February 1, 2021
Diego is a senior product manager at a Silicon Valley startup. His work with Despegar (LATAM's number-one travel site) significantly reduced their costs. Having managed large teams of 10+ members, he is always in direct contact with developers, data analysts, and UX. As a former consultant, Diego understands how stakeholder management is key to a project's and product's long-term success. He has hands-on experience as a PM, business analyst, and entrepreneur.
Project Highlights
Expertise
- Business Analysis
- Feature Backlog Prioritization
- Product Discovery
- Product Frameworks
- Product Innovation
- Product Management
- Product Ownership
- Product Roadmaps
Work Experience
Senior Product Manager
Yala AI
- Went from idea to forming a team, launching a product using new technology, and having customers.
- Created one of the best AI sales agents, which actually persuades consumers to purchase without being "salesy."
- Crafted and executed the business strategy alongside being a sales rep and an AI developer using large language models (LLMs) and Python.
Product Manager
Yerbo
- Led the implementation of the OKR framework, business analysis, and product analytics strategy into the company and defined the system alongside the CEO for the rest of the year to achieve product-market fit.
- Conducted thorough product discovery sessions to understand customer needs and create experiments to validate findings and impact key product and company metrics.
- Built features to drive user acquisition and activation and improve funnel conversion by developing content products and world-class onboarding for different user types.
Product Manager
Quantum Talent
- Improved the team's performance, growing the team from 4 to 13 developers to complete projects on time and increasing releases in all sprints.
- Spearheaded a complete revamp and redesign of the main product to bring more value to customers and increase usage, including business analysis and product improvements.
- Led the creation of a new product to increase the company's overall revenue and leverage our network resources, implementing the correct product metrics aligned with the company vision and utilizing tools for product analytics.
Product Owner
Despegar.com
- Implemented a new product to reduce the cost of post-purchase support by providing the customer with the right information at the right time, eliminating the need to communicate with customer support, and defining the correct product analytics.
- Led a team to implement a cross-company project to unify a product management process that involved complete product development efforts from the UX, IT, and product teams.
- Directed from idea to launch a proposal for a better customer experience that would increase repurchase metrics.
Projects Team Leader
Everis
- Collaborated with senior executives, directors, and the state minister to build a product roadmap for a new product launch for the national government.
- Designed and implemented a new product, fulfilling the time and budget allocated to the project.
- Led three teams of five products in total in analyzing and developing new product features, working with government officials and stakeholders.
Technology Consultant
Everis
- Estimated the complete project cost and work based on client expectations, budget, and work analysis.
- Implemented a proof-of-concept for an $8 million project in the main service stations owned by Repsol and conducted the business analysis of the system's implementation.
- Mapped the end-to-end product and user flow to obtain a complete diagram of improvements and client needs.
IT and Product Specialist
Carlson Wagonlit Travel
- Increased the mobile app usage by 28% for all our users and increased the usage coverage from our clients to 100%.
- Trained clients in the product ecosystem's use and knowledge, demonstrating how it better supported their daily business travel needs.
- Ensured the consistency and compatibility of systems and technical infrastructure company-wide with a migration implemented on time and within budget.
Project History
After Sale Flight & Hotel Trip Information
https://www.us.despegar.com/me/bookings/detail/flights/51689334Implemented a new product to reduce the cost of post-purchase support by providing the customer with the right information at the right time, eliminating the need to communicate with customer support.
The result of this was a more clear information stream to the customer, which led to a reduction in customer calls and complaints. This reduced the overall costs of operations for customer support and call centers.
Electronic Government for Argentina
Led a team of ten developers and functional analysts to launch and develop five products that had a direct impact on citizen welfare and government efficiency in the national government of Argentina.
1. Real-estate Property Registry (RPI)
2. Social Assistance and Transfer Management (GAT)
3. Comprehensive Recipient Registry (RID)
4. Unique ID of the Boy, Girl, and Adolescent (LUNNA)
5. Data Analysis Service
As the team leader, my role was to guide the team using Scrum and Kanban in implementing the correct strategy for delivering the requirements on time and prioritizing the roadmap with the Ministry of Modernization. This was challenging as, at the moment, Argentina was going through a political change, and these applications are essential to the government's vision.
Utilities Gas Station Nationwide Modernization
Led the proof-of-concept (POC) analysis, implementation, and results of a new product for a gas station that would be used in the implementation of gas stations in Europe and Latin America.
• Management indicators of a proof-of-concept in the main service stations owned by Repsol.
• Process mapping for service stations mining operations and credit customers.
• Functional analysis of all service station processes and proposed improvements with top innovative technology making IT a competitive advantage.
• Strong communicating skills needed to work with the local team and off-shore teams in Colombia and Spain.
• Cost and work estimation based on client expectation, budget, and work analysis.
This project was later used to sell the product to different companies in Europe and Latin America.
Education
Bachelor's Degree in Information Systems Engineering
Universidad Peruana de Ciencias Aplicadas (UPC) - Lima, Peru
Certifications
Growth Series
Reforge
Design Sprint
AJ&Smart with Jake Knapp
Digital Product Manager
Digital House
Direct Marketing
Universidad de Buenos Aires (UBA)
Cloud Computing
Rackspace
Digital Analytics
Skills
Tools
Jira, Confluence, Trello, Asana, Sketch, Figma, Marvel, Google Analytics, Google Optimize, Slack, Zoom, GitLab, GitHub, HubSpot, Hotjar, Google Workspace, Google Data Studio, Board Reporting, Azure OpenAI Service, Claude, DeepSeek, n8n
Paradigms
Agile Product Management, Agile Workflow, Agile, Design Thinking, User Testing, Agile UX, Requirements Analysis, Agile Project Management, Scrum, Kanban, Hosting, Software Testing, B2C, B2B2C, Business to Business to Consumer (B2B2C)
Platforms
Webflow CMS, Productboard, ProductPlan, Google Analytics 360, Google Analytics API
Industry Expertise
Healthcare, Psychology & Mental Health
Other
Product Management, Business Analysis, Requirements, Feature Prioritization, Feature Backlog Prioritization, Product Strategy, Product Roadmaps, Go-to-market Plans, User Research, Business Models, Product Design, Digital Product Design, Product Marketing, Product Frameworks, Product Innovation, Travel Product Manager, Lean Product Manager, Product Owner, Scrum Product Owner, Product Ownership, Product Discovery, Agile Product Delivery, Product Delivery, Webflow, Team Building, Design Sprints, User Acceptance Testing (UAT), Team Leadership, Leadership, Ideation Workshops, Workshops, Software, Engineering, Web Development, Information Systems, Systems Engineering, Software Design, Business Model Canvas, IT, Software Development, Software Project Management, IT Project Management, Software Consulting, Digital, Digital Product Management, Digital Product Development, Strategy, Product Lifecycle Management (PLM), Project Management, Brainstorming, Story Mapping, User Stories, Software Requirements Specifications (SRS), Product Requirements Documentation (PRD), Jira Administrator, Adobe Experience Design (XD), FullStory, Segment.io, Amplitude, Product Analytics, Entrepreneurship, eCommerce, Travel, Travel & Leisure, User Needs, Customer Support, Customer Insights, Customer Interviews, Software Implementation, User Requirements, UX Flows, User Journeys, User Journey Maps, Customer Journeys, Requirements Matrices, Feature Roadmaps, Client Presentations, Agile Leadership, Project Analysis, Communication, Teamwork, New Products, Key Performance Indicators (KPIs), Metrics, Data Analysis, Stakeholder Engagement, Team Management, Offshore Team Management, Objectives & Key Results (OKRs), Business Strategy, Product Leadership, JTBD Interviews, User Interviews, Enterprise SaaS, SaaS, Software as a Service (SaaS), Software Architecture, Web Hosting, Web Analytics, User Metrics, Websites, Content Management Systems (CMS), Business Requirements, Functional Requirements, System Requirements, Requirements & Specifications, Design Requirements, Technical Requirements, Requirement Traceability Matrices, Backlog Grooming, Backlog Management, Process Documentation, Sprints, Sprint Planning, Agile Sprints, Product Development, Lean Product Development, Product Vision, Minimum Viable Product (MVP), Discovery Workshops, Continuous Discovery, Roadmaps, Consulting, Technology Consulting, Remote User Testing, Artificial Intelligence (AI), Generative Artificial Intelligence (GenAI), Web Design, Technical Product Management, Business Acceptance Testing, Client Delivery Management, User Personas, Low-code Development, No-code Development, Product Growth, Growth, B2B Product Management, Bitbucket, B2B, SaaS Product Management, Cloud, Cloud Architecture, Diagrams, Enterprise, Mobile Apps, Data Analytics, Pendo, User Experience (UX), Web & Mobile Applications, Healthcare IT, Healthcare Product Manager, Process Automation, Fintech, Machine Learning, Natural Language Processing (NLP), Pricing Strategy, Pricing, Pricing Software, Pricing Models, Software QA, Marketing, Direct Marketing, Planning, SQL, Amazon Athena, Dashboards, Data Reporting, Hypothesis Testing, Data, Analytics, Stakeholder Management, Client Relations, Client Relationship Management, Wireframing, Startups, Development, Project Planning, Wireframe to Product, Feature Planning, End-to-end Implementation (E2E), Refactoring, Booking Apps, Booking, Web Applications, Booking Systems, Web UX, Web App Development, Web App UX, Integration, APIs, IT Consulting, Business Consulting, Mobile App Development, Product Coach, Business to Business (B2B), Business to Consumer (B2C), Startup Consulting, Competitor Analysis & Profiling, Early-stage Startups, Business Processes, Business Process Modeling, Business Process Analysis, Business to Government (B2G), Apps, Cost Estimation, Feature Analysis, Product Comparison, Scope, Migration, Third-party APIs, Mobile, Vendor Selection, Project Timelines, Projects, Board Presentations, Mobile Applications, Mobile UX, Mobile App Testing, Native Mobile Apps, Product Launch, Workshop Facilitation, Health IT, Digital Health, Psychology, Medical Software, Process Flows, Processing, Business Process Flow (BPF), Business Process Automation, Process Optimization, Business Process Optimization, Electronic Medical Records (EMR), eCommerce UX, Hotels & Lodging, Funnel Analysis, Funnel Optimization, Jobs to be Done (JTBD), IT Business Analysis, Business Systems Analysis, Intercom, Business Model Strategy, Technical Business Analysis, Remote Team Leadership, Enterprise Software, Documentation, Product Operations, Project Coordination, New Product Development, Scope of Work (SOW), Jira Administration, Sales, Python, Retrieval-augmented Generation (RAG), Amazon QuickSight, Large Language Models (LLMs), AI Agents, OpenAI, OpenAI GPT-3 API, OpenAI GPT-4 API, Generative Pre-trained Transformers (GPT), Generative Pre-trained Transformer 3 (GPT-3), Anthropic, Gemini, Agentic Frameworks, Workflow, Workflow Automation & System Integration
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