Dripto Sinha
Verified Expert in Product Management
Product Manager
Barcelona, Spain
Toptal member since December 9, 2021
Dripto is a product manager with 16 years of experience building, shaping, and overseeing product teams. He developed and executed product strategies for marketplaces, eCommerce businesses, and SaaS products across various industries and Fortune 1000 companies. With his vast experience in Agile and Waterfall, Dripto can develop a flexible and inspiring product roadmap that aligns with the client's business strategy, guide large development teams, and align deliverables with expectations.
Project Highlights
Expertise
- Agile Workflow
- Enterprise SaaS
- Market Research
- Marketplace Platforms
- Product Leadership
- Product Roadmaps
- Product Strategy
- eCommerce
Work Experience
Senior Director of Product Management
Market Logic
- Launched key features for the knowledge management module that increased sales by 27% YOY while competing with Stravito, Microsoft, and Atlassian offerings. Trained the customer success team, enabled the sales organization, and tracked KPIs.
- Rolled out a brand new document uploading module, managed its product lifecycle, and interfaced with clients to collect feedback. Conducted competitive intelligence and compiled market research on usability, expectations, and technical innovation.
- Managed a team of eight developers, one QA, and one designer. Led Agile ceremonies and contributed to TDDs. Led a team of six PMs, distributed the platform modules amongst them, and oversaw their key responsibilities, deliverables, and performance.
- Conducted competitive research, market overview, and segmentation of existing clients and tracked the total addressable market to assess the company's market share across each module.
Solutions Consultant
DRGlobalTech
- Launched drone-supported security management on oil rigs that moved data to a cloud-based analytics application to enhance security and support the rig management team by alerting them to potential fire hazards, bad weather forecasts, and accidents.
- Developed a hyperspectral imagery solution for an NGO for Agriculture Canada to track crop health, predict crop needs to minimize damage and deficiencies, and predict the onset of diseases. Consulted on architecture, product roadmap, and regulations.
- Built a roadmap and strategy for an automated drone solution that tracks a moving person or vehicle given a predefined production-crew expectation. Consulted on DB selection, security, long-term sustainability, and government regulations.
Senior Product Manager
ImmobilienScout24
- Planned, developed, and rolled out a new pricing engine that catered to more granular markets across the country. It provided insights to price properties competitively with an intelligence capability, fluctuations, developments, and regulations.
- Managed a project for updating the internal communication system to leverage hashed e-mail addresses resulting in parsed, stored, and internally housed messages. This allowed me to push relevant products as upsells and enhance UX as the PM.
- Oversaw a team of PMs responsible for competitive research, particularly EBay's offerings, design, and UX support, given the vastly different personas we had to accommodate and assess marketing messaging feedback.
Online Product Manager
Wal-Mart Canada
- Designed, managed, and oversaw the rollout of the subscriptions feature on the website. Negotiated the plans with marketing, supplier management, and an online shop to have a seamless launch that helped overshoot the expected KPIs.
- Integrated Paypal as a payment method to enhance user experience, target a different segment of buyers, and increase security on the website.
- Improved security in the checkout flow by incorporating device fingerprinting, which involved integrating third-party APIs to collect and match device data against a more advanced library, improving accuracy and reducing false positives.
Senior Product Manager
AutoTRADER.ca
- Launched the first commercial mobile product that elevated mobile revenue to $4.5 million annually. Collaborated closely with the marketing, engineering, and sales operations to roll out one of the largest product launches in the company.
- Introduced a brand new mobile product for marketing agencies and secured multi-million dollar deals with Toyota, Ford, and Nissan to advertise innovatively and facilitate a differentiated offering.
- Improved the pricing engine on Salesforce to streamline the contractual acceptance process for new products. Reduced turnaround time from a couple of days to a few hours resulting in improved customer satisfaction.
Product Manager
Intelliware Development Inc.
- Managed a small team that oversaw developing a quotation lifecycle management software targeted to the automotive supply chain, including interviewing clients, developing product roadmaps, and cross-collaborations.
- Incorporated Salesforce to develop an innovative cloud service model that attracted a completely different group of clients and opened new revenue channels.
- Collaborated with the marketing, operations, and sales to oversee incremental changes and updates to target customers outside of the automotive supply chain. Facilitated the rebranding of the platform and restructuring of the architecture.
Field Analyst
OpenVenue
- Developed research models for clients such as Coke, Ford, and Kellogg's to improve their cookie-cutter approach allowing them to analyze the data in new ways to derive additional insights.
- Collaborated with external agencies to enrich the analysis for deeper insights by facilitating product development and marketing tactics and improving channel marketing and consumer insights.
- Leveraged innovative engineering research to develop analytics for preventing customer churn.
Project History
Hyperspectral Imaging for Predictive Analysis
Led the design, prototyping, team building, and expert sourcing for a solution that collected hyperspectral imaging data that predicts crop diseases and deficiencies, which resulted in reduced wastage and costs by nearly 40% YoY.
The collected information was matched against benchmark metrics from past data to consider context and avoid costly judgemental errors. These analytics helped the NGO realize significant cost reduction caused primarily by waste.
Air Quality Check on Oil Rig
Delivered a cloud-based analytics solution that collected data via a drone at regular intervals on an oil rig per client expectations and created the supplementary product roadmap and strategy to reduce risks and maintenance costs.
Furthermore, by utilizing past data and expert benchmarks, it offered parallel data in the form of suggestions to the rig management team about pending dangers such as fire hazards, injuries, and unexpected machinery downtimes.
Education
Master of Business Administration (MBA) in Strategic Marketing
McMaster University - Hamilton, Canada
Bachelor's Degree in Electrical and Computer Engineering
University of Toronto - Toronto, Canada
Certifications
Product Management Certificate
Pragmatic Institute
Skills
Tools
Jira, Slack, Confluence, Asana
Paradigms
Agile Workflow, Marketplace Platforms
Platforms
Firebase
Other
Forecasting, Budget Management, Marketing Mix, B2C Marketing, Strategy, New Products, Product Launch, Small Business, Communication, Product Roadmaps, Competitive Strategy, Market Research, Product Strategy, Enterprise SaaS, SaaS Product Management, Product Leadership, Two-sided Marketplaces, Multi-sided Marketplaces, Pricing Strategy, Pricing Models, Pricing Software, Subscription Pricing, Market Insights, Consumer Insights, Customer Insights, Java, iOS, Android, Cloud Firestore, Fintech, C, C++, Firmware, Computer Engineering, Communications Electronics, eCommerce, Amazon S3 (AWS S3), Technical Design, Technical Research, Microsoft, Industry 4.0, Competitive Intelligence, Competition Research, Insurance Product Manager, Web API, Legal Technology (Legaltech), PayPal, Card Payments, Payment Networks, Mobile Payments, Subscriptions, Payment APIs, Online Payments, Payment Processing, Mobile, User Experience (UX), App UX, Cross-functional Collaboration, SaaS Design, Software as a Service (SaaS), SaaS Product Marketing, Market Research & Analysis, Field Research, Security, Cloud Security, Product Management
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