Duong Nguyen

MCAT Prep app contains a variety of Medical College Admission Test (MCAT) video lessons and practice resources, including flashcards and a question bank, to support prospective medical students in the MCAT exam. It is one of the most popular applications in the mentioned category.

However, as a mobile application, MCAT Prep used to have a suboptimal and old-fashioned UI/UX with poor user interaction. The product also implemented no analytics, which obstructed product decisions.

As the product manager, I led the revamp of UI/UX and user flow for MCAT Prep, adding various touchpoints to improve user engagement with the app. At the same time, I led the initiative to implement and set up a Mixpanel tracking dashboard to ensure all product decisions were data-driven.

After the success of the MCAT Prep app, the client wanted to further support MCAT students in their learning through an online course. MCAT Go was born, aiming to provide actual MCAT content in an audio format so MCAT students can study anywhere and at their own pace.

I worked with the graphic designer and offered the client some options for branding before working relentlessly on the product design. After many iterations, the product came out with a Spotify theme yet still had its flavor of an educational app.

While waiting for the design to be thoroughly flushed out, we teamed up with MedSchoolCoach to create a landing page to spark public interest before the product launch and get early users to sign up for a free trial.

The project is live but available to authorized users only: https://mcat-go.medschoolcoach.com/

Most of the stock trading apps available don't provide real-time alerts, the alerts they send are not backed by historical data, and they are expensive and challenging to use for a newbie trader.

With this in mind, Alurts sets out to build a solution that will make stock trading easy for everyone, regardless if they are professional day traders or someone who wants to get started with stock trading.

To accomplish that, I've worked with the designers to create the UI/UX flows that translate our learnings about the day traders in the discovery phase into a reasonable customer journey.

Convosight aims to be a marketplace connecting brands with group admins on Facebook to boost a brand's community marketing strategy and help group admins earn money.

Convosight's key metric is the number of group profiles published on its platform. Ideally, a person who registered an account on Convosight should have published at least one group profile. However, they didn't achieve that goal.

We decided to bring the group profile closer to the user's attention by including it in the onboarding flow, which only consisted of filling up a personal profile.

I drafted a few UX options with the product design team to ensure the onboarding flow was not too long and not too short while still embracing the key components. With the prototypes ready, we conducted usability testing to get user feedback and make some adjustments to the design before breaking it down to product requirements for the engineering team to work on.

FoodHub is a seed startup building an ecommerce platform for fresh and local food. I joined FoodHub as the first employee, taking over the operation, analytics, and strategy, aiming at helping the startup raise its series A funding.

As the product manager, I identified key metrics, built a tracking dashboard for the product and overall business performance, and performed market analysis, customer segmentation, and competition analysis to assist the CEO in strategy definition.

HSBC is one of the world's top banks, but their day-to-day operation is plagued by tons of paper and manual processes. They want to apply automation to save labor resources, increase productivity and reduce human errors.

We needed to build a system in which the information from their paper documents is automatically extracted and saved to a central database for the PoC. If the PoC is successful, the system should be able to classify the information based on certain criteria and make them ready to use for concerning departments.

As the first product manager of this project, I was in charge of delivering this PoC, including:

• Understanding HSBC's processes to the core, translated to business and technical requirements for the production team.
• Working with the production team (business analysts, QA, engineers) and managed delivery in terms of progress and quality.