Edward Isarevich
Verified Expert in Product Management
Product Manager
San Diego, CA, United States
Toptal member since April 7, 2020
Edward has successfully led globally distributed cross-functional teams to create delightful user experiences for products from concept to market to maturity. With a tech background, he has amassed years of agile product, and PM experience ranging from pre-seed startups to multi-billion dollar contracts. His areas of expertise include fintech, eCommerce, marketplaces, and SaaS products in various industries. Throughout his career, Edward has developed an open and collaborative leadership style.
Project Highlights
Expertise
- Agile
- Product Management
- Product Marketing
- Product Roadmaps
- Product Strategy
- Remote Team Leadership
- SaaS
- Software as a Service (SaaS)
Work Experience
Chief Product Officer
base86
- Managed the product's research and development, including the vision, strategy, and execution.
- Built, grew, and led the product team, including developers and QAs.
- Implemented a custom Scrumban process using ClickUp and molded it around the team's strengths.
- Spearheaded a comprehensive customer discovery process that led to roadmap ideation.
Director of Product Management
Certemy
- Planned and executed a rapid and core Scrum development process with a fully distributed team.
- Performed product demos and monthly show-and-tells with various stakeholders.
- Established and led a product marketing program in line with a monthly release cadence.
- Leveraged Productboard to create a product roadmap portal and manage a stakeholder ideation process.
Director of Product Management
Boundery
- Oversaw the custom roadmap, rollout, migration, and maintenance of the Odoo ERP system.
- Maintained a product roadmap for multiple products, including the eCommerce platform.
- Implemented a blended scrum-kanban process to effectively run a global team of seven developers.
- Built a team and managed multiple project management and QA direct reports.
Senior Product Marketing Manager
Akamai Technologies
- Headed rebranding efforts for multiple product lines.
- Implemented web product improvements resulting in a 20% increase in product funnel conversion.
- Planned and executed product release marketing campaigns.
Product Lead
Antengo
- Designed a cross-platform, cross-device, single codebase, responsive mobile-first application with a modern stack including AngularJS.
- Created and owned the full product life cycle roadmap including initial product design and subsequent project management.
- Researched and implemented dozens of modular API solutions in areas of payments, adtech, reputation, communication, and security.
- Led a distributed design, development, and QA effort in an agile, continuous integration environment on Amazon AWS to adhere to an aggressive release schedule.
Founder and Chief Experience Officer
Social DNA
- Led the team in a product-focused role to create a native MVP iPhone application for a consumer-centric product and a server-based partner API product in the retail and social influence space.
- Managed the strategic vision and 3-year product development and marketing plan.
- Performed fundraising activities in support of future growth.
Director of Marketing and Product Development
Soovox
- Utilized analytics, competitive analysis, and design to create a fresh and seamless user experience and brand image across multiple product lines.
- Developed multi-faceted brand communication campaigns, including PR, blog, social media, and email, in support of user acquisition and user retention strategies.
- Conducted focus groups and A/B testing analyses for product evolution resulting in conversion rate increases from 10% to 30%.
Project History
Migration of a Major eCommerce Platform from Magento to Shopify
http://sunfood.comAssessed the viability and created an action plan to migrate an eCommerce from Magento to Shopify.
After an initial analysis, a plan was formulated to migrate the platform to Shopify and create a fresh UX. The additional evaluation process of third-party development resources was performed with requisite ratings and recommendations.
Human-AI Intelligence Fintech Brokerage Website
http://tickeron.comDesigned the onboarding, payments, and marketplace portions of a new product.
Middle Eastern Catering Mobile Marketplace
Led a team of global talent to design and develop a set of mobile apps for a Saudi-based foodtech company.
International Ticketing Platform Mobile App
Designed a brand new mobile experience for a hybrid multi-platform mobile application in support of a successful global ticketing platform.
ERP Custom Integration and Development for a Global eCommerce Brand
Rolled out and led the custom development of the Odoo ERP system, as well as the eCommerce platform for a global brand.
Education
Bachelor of Science Degree in Computer Science
University of Southern California - Los Angeles, California, USA
Certifications
Full Stack Web Development
Coursera
Enterpreneurship
edX
Marketing
University of California at San Diego
Google Analytics for Mobile Apps
Human-Computer Interaction
Coursera
Skills
Tools
Odoo, UX Tools, Asana, Jira, Confluence, Trello, ProdPad, Balsamiq, Slack, Zoom, GitHub, BrowserStack, Google Analytics, Optimizely, Figma, HubSpot, Hotjar, Screenful
Paradigms
Agile, Scrum, Marketplace Platforms, Agile Workflow, Agile Product Management, Agile Project Management, Kanban, B2B2C, Business to Business to Consumer (B2B2C)
Platforms
ProductPlan, Shopify, Magento, Enterprise Resource Planning (ERP)
Industry Expertise
Marketplaces
Other
Product Management, UX Flows, Cross-functional Collaboration, Remote Team Leadership, Product Roadmaps, Analytics, Digital Payments, Stripe Payments, Payment APIs, Software Development Lifecycle (SDLC), Agile Sprints, Business Analysis, B2B, User Requirements, Feature Roadmaps, Feature Backlog Prioritization, Go-to-market Plans, User Research, Business Models, Product Design, Product Marketing, Software Innovation, Technical Product Management, Product Lifecycle Management (PLM), Product Discovery, Product Ownership, ClickUp, SaaS, Product Strategy, Cross-platform App Development, A/B Testing, Competitor Analysis & Profiling, Software as a Service (SaaS), User Onboarding, Crazy Egg, Lucky Orange, eCommerce, Website Performance, APIs, Social APIs, Marketing, Marketing Strategy, Culture Management, Software Development, B2B Lead Generation, Fundraising, Roadmaps, User Experience (UX), Team Building, Product Vision, Customer Development, Supply Chain Management (SCM), Two-sided Marketplaces, Mobile, Mobile UX, Onboarding
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