Edward is available for hire
Hire EdwardEdward Yu
Verified Expert in Product Management
Product Manager
Location
Toronto, ON, Canada
Toptal Member Since
October 12, 2020
Edward is a highly qualified and outcome-focused senior-level B2B product management professional with over 15 years of experience in diverse industries including data analytics, insurance, transportation and logistics, food service, and airlines. He has the proven ability to define and execute a product strategy and roadmap and the demonstrated expertise in building and managing product teams and skilled in optimizing product management processes, ensuring team, and cross-functional alignment.
Work Experience
Director of Product Management
2020 - PRESENT
B2B Software Company (in Stealth)
- Grew a robust collaborative product organization consisting of product management, design, technical writing, and release management focused on delivering mission-critical software to the world's top airlines.
- Developed and ran user story and agile workshops across the product and engineering organization to build consistent approaches across the scrum teams.
- Led an initiative to acquire and experiment with consumer travel intent data to help airlines better inform their pandemic recovery plans.
- Implemented and continually refined processes to ensure that product management engages and collaborates with customers and cross-functional stakeholders early and often to acquire critical input for product plans.
Senior Product Manager
2019 - 2020
Compass Digital Labs
- Used extensive user research to inform the product strategy and roadmap for an AI-powered application that scheduled pop-up restaurants at various locations, saving significant manual effort and annual subscription fee savings at scale.
- Took a novel approach to solve a lack of data intelligence for CPG field sales reps by developing an NLP driven progressive web app.
- Coached and mentored product managers on their respective product strategies and go-to-market plans for B2BC mobile applications while fostering a market-driven approach to product management.
Head of Product Management
2016 - 2018
Microdea
- Drove the execution of the development and go-to-market of our initial mobile-first SaaS offering for a new market segment. The launch entailed a tight cross-functional collaboration with engineering, marketing, sales, customer success, and finance.
- Created and continually refined our next generation SaaS and mobile product lines and our on-premise platform using primary and secondary research.
- Spearheaded a machine learning initiative to create a prototype that automatically classified documents, resulting in obtaining a six-figure government grant via the IRAP program.
- Simplified and consolidated the product portfolio by initiating end of life on several products so that we could focus resources on critical innovation initiatives.
- Successfully established a disciplined market-driven product management function from the ground up while influencing significant change in the cultural mindset of the whole organization.
Senior Product Manager
2014 - 2016
Active Network
- Created the roadmap and worked closely with global teams in engineering, marketing, consulting, and support to develop and launch a new modern self-service reporting, dashboarding, and ad hoc analytics solution for a significant growth segment.
- Led a remote team of product managers, designers, and business analysts focused on implementing platform redesign initiatives.
- Partnered with a hardware vendor to deliver digital signature capture capabilities for legal waivers for recreational activities and childcare.
Product Manager
2013 - 2014
Audatex (Solera)
- Handled data-centric vehicle valuation and body shop management products.
- Worked with product management resources throughout North America and overseas on global product requirements, product delivery, and go-to-market for the Canadian market.
- Bootstrapped the development and launch of a reverse auction platform geared toward helping insurance companies reduce their indemnity for total loss claims.
Product Manager
2005 - 2013
Actuate Corporation
- Worked with engineering teams across business units to drive the full integration of the performance scorecard toolset with the core Actuate BI platform, thus provided the market with a unified performance dashboard and analytics offering.
- Collaborated with teams cross-functionally to bring the new integrated performance dashboard and analytics solution to market including providing product training to our worldwide sales organization.
- Conducted research in the form of interviews, surveys to inform the product roadmap and requirements.
- Managed the implementation of performance management and reporting solutions for major clients across North America while in the role of professional service consultant.
- Provided product support to enterprise clients needing assistance with performance management and analytics software solutions and authored white papers and knowledgebase articles as a customer support engineer.
Education
2009 - 2011
MBA in Technology and Innovation
Ryerson University - Toronto, Ontario, Canada
Certifications
MAY 2018 - PRESENT
Mobile User Experience
Nielsen Norman Group
MAY 2018 - PRESENT
UX for Responsive Sites
Nielsen Norman Group
NOVEMBER 2013 - PRESENT
Certified Scrum Product Owner
Scrum Alliance
OCTOBER 2012 - PRESENT
Practical Product Management
Pragmatic Marketing
Collaboration That Works
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
1
Share your needs
Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2
Choose your talent
Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3
Start your risk-free talent trial
Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.
Top talent is in high demand.
Start hiring