Edward Yu, Product Manager in Toronto, ON, Canada
Edward Yu

Product Manager in Toronto, ON, Canada

Member since August 28, 2020
Edward is a highly qualified and outcome-focused senior-level B2B product management professional with over 15 years of experience in diverse industries including data analytics, insurance, transportation and logistics, food service, and airlines. He has the proven ability to define and execute a product strategy and roadmap and the demonstrated expertise in building and managing product teams and skilled in optimizing product management processes, ensuring team, and cross-functional alignment.
Edward is now available for hire

Expertise

Education

  • Ryerson University

Select Certifications

Employment

  • Director of Product Management

    2020 - PRESENT
    B2B Software Company (in Stealth)
    • Grew a robust collaborative product organization consisting of product management, design, technical writing, and release management focused on delivering mission-critical software to the world's top airlines.
    • Developed and ran user story and agile workshops across the product and engineering organization to build consistent approaches across the scrum teams.
    • Led an initiative to acquire and experiment with consumer travel intent data to help airlines better inform their pandemic recovery plans.
    • Implemented and continually refined processes to ensure that product management engages and collaborates with customers and cross-functional stakeholders early and often to acquire critical input for product plans.
  • Senior Product Manager

    2019 - 2020
    Compass Digital Labs
    • Used extensive user research to inform the product strategy and roadmap for an AI-powered application that scheduled pop-up restaurants at various locations, saving significant manual effort and annual subscription fee savings at scale.
    • Took a novel approach to solve a lack of data intelligence for CPG field sales reps by developing an NLP driven progressive web app.
    • Coached and mentored product managers on their respective product strategies and go-to-market plans for B2BC mobile applications while fostering a market-driven approach to product management.
  • Head of Product Management

    2016 - 2018
    Microdea
    • Drove the execution of the development and go-to-market of our initial mobile-first SaaS offering for a new market segment. The launch entailed a tight cross-functional collaboration with engineering, marketing, sales, customer success, and finance.
    • Created and continually refined our next generation SaaS and mobile product lines and our on-premise platform using primary and secondary research.
    • Spearheaded a machine learning initiative to create a prototype that automatically classified documents, resulting in obtaining a six-figure government grant via the IRAP program.
    • Simplified and consolidated the product portfolio by initiating end of life on several products so that we could focus resources on critical innovation initiatives.
    • Successfully established a disciplined market-driven product management function from the ground up while influencing significant change in the cultural mindset of the whole organization.
  • Senior Product Manager

    2014 - 2016
    Active Network
    • Created the roadmap and worked closely with global teams in engineering, marketing, consulting, and support to develop and launch a new modern self-service reporting and ad hoc analytics solution for a significant growth segment.
    • Led a remote team of product managers, designers, and business analysts focused on implementing platform redesign initiatives.
    • Partnered with a hardware vendor to deliver digital signature capture capabilities for legal waivers for recreational activities and childcare.
  • Product Manager

    2013 - 2014
    Audatex (Solera)
    • Handled data-centric vehicle valuation and body shop management products.
    • Worked with product management resources throughout North America and overseas on global product requirements, product delivery, and go-to-market for the Canadian market.
    • Bootstrapped the development and launch of a reverse auction platform geared toward helping insurance companies reduce their indemnity for total loss claims.
  • Product Manager

    2005 - 2013
    Actuate Corporation
    • Worked with engineering teams across business units to drive the full integration of the performance scorecard toolset with the core Actuate BI platform, thus provided the market with a unified performance analytics offering.
    • Collaborated with teams cross-functionally to bring the new integrated performance analytics solution to market including providing product training to our worldwide sales organization.
    • Conducted research in the form of interviews, surveys to inform the product roadmap and requirements.
    • Managed the implementation of performance management and reporting solutions for major clients across North Amerca while in the role of professional service consultant.
    • Provided product support to enterprise clients needing assistance with performance management and analytics software solutions and authored white papers and knowledgebase articles as a customer support engineer.

Project History

  • Automated Intelligence for CPG Sales
    Led a team in the creation of a purpose built progressive web app that provided timely sales opportunities to CPG field sales reps.

    Field sales representatives at CPG companies are overwhelmed with the number of accounts they have to manage. We helped alleviate the time spent on account analysis that they had to do before a sales call by enriching sales data and using NLP to tell field sales representatives how their accounts are performing and the key sales opportunities.

  • Automated Scheduling for Pop-up Restaurants
    Used extensive user research to create a product strategy and roadmap for an AI-powered app that scheduled pop up restaurants at locations, saving 40 hours every month per market with a potential of multi-six digit savings in annual subscription fees

    PROBLEM
    The company was looking for a scheduling tool that would be able to rotate local restaurants across different pop-up locations on a weekly basis. After piloting a physician scheduling tool, the company realized they needed to explore other options.

    KEY CHALLENGES IDENTIFIED
    The company’s business model was new, and existing scheduling software did not capture the nuances of the business. It required a lot of manually created rules which inhibited scaling across more cities, as it took around 40 hours a month to manage the schedules for a single city, let alone a country.

    Scheduling was optimized based on past sales, drive time, and demographic preferences required manual configurations and constant upkeep. Pricing scaled linearly with the number of restaurant partners and would be extremely expensive as the company accelerated the growth of restaurant partners across the United States.

    SOLUTION
    An AI-powered engine that expedited scheduling and two-way communication between restaurants and pop-up locations.

Education

  • MBA in Technology and Innovation
    2009 - 2011
    Ryerson University - Toronto, Ontario, Canada

Certifications

  • Mobile User Experience
    MAY 2018 - PRESENT
    Nielsen Norman Group
  • UX for Responsive Sites
    MAY 2018 - PRESENT
    Nielsen Norman Group
  • Certified Scrum Product Owner
    NOVEMBER 2013 - PRESENT
    Scrum Alliance
  • Practical Product Management
    OCTOBER 2012 - PRESENT
    Pragmatic Marketing

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