EJ Reckers
Verified Expert in Product Management
Product Manager
San Francisco, CA, United States
Toptal member since November 9, 2020
EJ is a product manager with 10+ years of business experience. For the past five years, she has focused on product growth for Facebook, Dropbox, and WorkStep. She has built "Zero to One" products in early-stage startups and advanced existing products in mature tech companies. Prior to finding her calling in product, EJ led client projects as a KPMG consultant. With this rare combination of startup, enterprise, and consulting experience, EJ excels at moving products and companies forward.
Project Highlights
Expertise
- Analytics
- Customer Acquisition
- Growth
- Growth Strategy
- Monetization
- Product Management
- Product-market Fit
- Strategy
Work Experience
Product Owner
- Owned the end-to-end growth strategy for Spark AR Studio.
- Built capabilities within the newly established Facebook Reality Labs growth team.
- Established the go-to-market (GTM) plan to fuel long-term user growth.
Senior Product Manager
Dropbox
- Led the GTM efforts to bring the Dropbox Family plan to market.
- Developed Dropbox’s first-ever mobile attribution capabilities.
- Generated $40 million+ in experiment wins through rapid iteration.
- Launched Sign in with Apple across web, desktop, android, and iOS.
Head of Growth
WorkStep
- Drove double-digit monthly growth and helped the company achieve multimillion-dollar run rates within 12 months by building and leading the product, growth, and marketing teams.
- Defined and owned core business metrics for user acquisition, growth, engagement, and business performance. Created robust, real-time reporting dashboards in SQL, enabling the entire business to understand product and funnel performance.
- Partnered with design and engineering to develop product features that directly addressed opportunities identified through research and analysis. Led problem identification, analysis, experimental design, feature definition, and outcomes.
Head of Growth
LiveNeighborly
- Developed the user growth strategy, which included building in-house marketing capability.
- Worked with operations and support teams to tactically grow a two-sided marketplace and unlock three markets.
- Reduced customer acquisition costs by 50% and increased top-of-funnel volume by more than 500%.
Product Growth Manager
TopHatch
- Led the efforts to expand to international markets and achieved 300,000 downloads within the first two weeks of launch.
- Built business models that helped drive the decision to transition from a solely in-app purchase model to a SaaS subscription business.
- Created the business case to support launching the Concepts app, which has a 4.7 rating from 9,200 reviews in the App Store. See more at https://apps.apple.com/us/app/concepts/id560586497.
Engagement Manager
KPMG
- Led a 12-person team to conduct a private equity lens diagnostic of a multinational brewing company, developed an operational strategy, and reduced operating costs by $120 million.
- Developed a new asset and cost management framework for a major European airport, resulting in a 15% cost reduction.
- Reduced co-employment risk at Australia’s leading media company by $100 million. Led the project to identify an alternative labor strategy, define future-state processes, develop policies, align tools, and embed change.
- Designed an innovative, eight-week sourcing approach, enabling a global mining company to avoid a delay in operationalizing a major capital build.
- Sourced 30,000 business-critical components from 100+ suppliers across five continents and delivered $25 million in benefits.
Project History
Dropbox Family
https://experience.dropbox.com/lp/plus-familyLed the GTM efforts to bring the Dropbox Family plan to market.
In addition to defining the requirements and features, identifying key risks, and working across the organization to champion the initiative, I partnered with data science to build an exclusion model to minimize cannibalization risk during initial GTM experimentation and ensure the launch would be revenue positive. I also personally led the mobile expansion squad of nine engineers and two designers to build the mobile-specific capabilities
Education
Coursework Toward an MBA in Business Administration
University of California, Berkeley - Berkeley, CA, USA
Bachelor's Degree in Business Administration
Bowling Green State University - Bowling Green, OH, USA
Skills
Tools
Slack, Zoom
Paradigms
Design Thinking, Augmented Reality (AR)
Platforms
MacOS, PC
Industry Expertise
Consumer Products
Other
Product Management, Strategy, Funnel Analysis, Growth, Growth Strategy, Product Growth, Operations Strategy, Analytics, Lean Experiments, Product-market Fit, User Retention, User Engagement, Monetization, SaaS, Customer Acquisition, Customer Journeys, Go-to-market Plans, Microsoft Excel, Microsoft PowerPoint, Data Analysis, Business Modeling, User Research, Fintech, Organizational Design, iOS, Android, Analysis, Monetization Models, Direct to Consumer (D2C), Quantitative User Research, Design Research, Minimum Viable Product (MVP), User Onboarding, Discovery, Product Discovery, Customer Discovery, Product Design, Product Strategy, Feature Planning, Feature Prioritization, Backlog Grooming, Backlog Management, SQL, UX Design, Funnel Marketing, Social Media Marketing (SMM), Paid Media, Business to Business (B2B), Digital Advertising, Paid Advertising, Advertising, Marketing, Operations, Customer Support, Experimental Design, Growth Marketing, Growth Hacking, International Growth, Customer Insights, Business Models, Startup Funding, Product Launch, Business Development, B2B Partnerships, Partnership Strategies, Client Management, Team Building, Data, Presentations, Presentation Design, Procurement
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