Elodie De Oliveira

Elodie De Oliveira

Lisbon, Portugal
Member since October 9, 2018
Elodie is an experienced project and product manager with a demonstrated history of working in eCommerce as well as in the health & wellness and fitness industries. She is skilled in project management, discovery phase, planning, strategy, and scrum—but where she really shines is her work with a team during the development phase.
Elodie is now available for hire
Project Highlights
Expertise
  • Agile
  • Agile Product Management
  • Google Analytics
  • Jira
  • Product Launch
  • Product Management
  • Scrum
  • eCommerce
Education
Employment
  • Senior Product Manager
    2017 - 2018
    Foodvisor
    • Directed all of the mobile app development from the market research to UX design and deployment to various app stores.
    • Managed the data analyses and optimized the app's performance.
    • Led user research and user testing to identify the main pain points and worked on them to offer the best experience to our users.
    • Fostered the relationship with Apple which led to company features in the App Store in more than 15 countries.
    • Worked closely with the UX and development team to launch the first version of the Android app.
    • Guided the implementation of Agile development processes in the company.
    • Managed a UX/UI designer.
  • Mobile Product Manager
    2015 - 2017
    Photobox
    • Oversaw the Photobox iOS app and managed a team of nine including engineers, QA, and UX/UI designers.
    • Defined new features and drove them from inception to release.
    • Came up with new features based on research, analytics, and customer data.
    • Developed features' user experiences (UX) through prototypes and wireframes.
    • Broke down the features into stories and acceptance criteria.
    • Released and analyzed the impact of the features.
    • Defined the roadmap and prioritization of features based on customer needs, business value, and data.
    • Adopted a lean approach towards product development (build, measure, learn).
    • Carved out an MVP and defined the metrics that will measure the performance of the feature.
    • Led the initiatives to identify the main drop-off points in the app and stem the exit rate in those areas which led to the implementation of features such as reminders for abandoned baskets and a new homepage—these contributed to a 10% decrease in exit rate.
    • Led the launches of three new products which made £165,000 in six months since their launch accounting for a 4% growth in revenue.
    • Evangelized and socialized the roadmap with different stakeholders and taking in their feedback.
    • Served as the customer champion—driving, and understanding customer needs through user testing, user interviews, and data analysis.
    • Participated in scrum ceremonies including standups, story refinements sessions, and retrospectives.
    • Built business case to determine the value and cost of each feature.
  • International Acquisition Manager
    2014 - 2015
    Photobox
    • Oversaw the customer acquisition campaigns for nine European countries via Facebook, GDN, and mobile campaigns.
    • Headed the campaigns’ effectiveness including tests and improvements to maximize ROI; conducted a daily analysis on the acquisition KPIs.
    • Implemented A/B tests on user journeys and offers.
    • Launched the strategy, forecasted sales, and defined the budget.
    • Worked closely with CRM team to launch the first push notifications using Neolane.
  • Web and Mobile Marketing Project Manager
    2012 - 2014
    Showroomprive.com
    • Launched and measured web, mobile, and app acquisition campaigns including affiliation, partnerships, Facebook ads, and more.
    • Analyzed KPI, ROI, and monthly reports.
    • Implemented A/B tests (target, message, creative) in order to maximize conversion and ROI.
Project History
  • Increased eCommerce Conversion
    Led the implementation of a feature which helped decrease the drop-off by 10%.

    I spearheaded initiatives to identify the major drop-off points in the app and stem the exit rate in those areas which led to the implementation of features such as reminders for abandoned baskets—directly contributing to a 10% decrease in the exit rate.

Education
  • Master's degree in Marketing and Innovation
    2008 - 2012
    ESC Tours Poitiers - Poitiers, France

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