Eren Gokcek
Verified Expert in Product Management
Product Manager
London, United Kingdom
Toptal member since November 17, 2020
Eren is a London-based product manager with more than eight years of experience in most ambitious startups and scaleups. Committed to the importance of customer research and empathy within the product design process, Eren cares deeply about helping products and the teams that make them succeed.
Expertise
- Analytics
- Competitor Analysis & Profiling
- Customer Insights
- Minimum Viable Product (MVP)
- Product Delivery
- Product Discovery
- Strategy
- User Experience (UX)
Work Experience
Product Manager
UK Health Secuiry Agency
- Collaborated with the head of product to continuously build the roadmap, set objectives and key results for the entire program, and roll out a squad model.
- Managed a complex landscape of stakeholders such as policymakers, clinical and medical experts, privacy and anonymity SMEs, social and individual inclusion experts, and scientists and innovation experts.
- Shipped many critical features that drove key outcomes, such as improved test entry experience to drive key sharing between users and the COVID-19 statistics to help the population understand the risks and change their behavior.
Lead Product Manager
iPlato
- Served as product leader for the company's team of developers, designers, testers, and marketers.
- Launched the first-ever vaccination passport in the UK through the closed BETA program with care companies initially.
- Launched and evolved the first health marketplace for the app that saw a 3x growth in monthly revenue during my tenure.
Lead Product Manager
Zellar, Ltd.
- Defined, designed, and delivered multiple MVPs.
- Led the cross-functional product team and held the full end-to-end product ownership.
- Shaped and delayed company strategy, business model design, and value proportion.
Lead Product Manager
Chelsea Apps
- Conducted the end-to-end development of a payment protection insurance claims mobile app, leading the product management team.
- Managed multiple projects, from strategy to discovery and delivery. Changed the company's approach to product delivery and coached product managers, designers, and developers.
- Led a discovery project for an established brand in the financial investment space.
- Spearheaded a discovery phase of an energy marketplace for businesses.
Product Owner
Kin and Carta, Plc.
- Managed the backlog of the Met Office weather app used by millions in the UK.
- Led the delivery of the On Track apps for the UK's leading transport brand, the Go-Ahead Group. The On Track apps are used every day by thousands of commuters in the UK.
- Co-led the discovery phase for a global customer data science company, Dunnhumby.
Agile Delivery Manager
Chirp (Acquired by Sonos)
- Managed a successful crowdfunding campaign for Chirp, resulting in pivoting the company from B2C to B2B.
- Helped deliver Chirp's audio technology that was used by global brands such as Netflix and Activision.
- Led the Agile delivery for the company and implemented Agile tools and techniques to help teams stay focused on delivering value against the product vision.
Product Marketing Assistant
Chirp (Acquired by Sonos)
- Launched the first version of the Chirp B2C app that reached first place in downloads in countries like the UK, France, Germany, Canada, Ireland, and China.
- Contributed to creating the Chirp app that was shortlisted by the Design Museum for the Designs of The Year awards.
- Helped market the app featured by BBC, TechCrunch, and The Guardian, and used by UK's leading brands such as Topshop and Bacardi.
Project History
Sustainability Marketplace
Led the strategy, discovery, and delivery of what was initially a green energy marketplace.
We built a product loved by SME owners in the UK, as it is unbiased, transparent, and commission-free.
Education
Master's Degree in Digital Media, Culture, and Technology
University of London - London, UK
Bachelor's Degree in Information Systems
Hacettepe University - Ankara, Turkey
Skills
Tools
Jira, Google Analytics
Paradigms
B2C, User Testing, B2B2C, Key Performance Metrics, Business to Business to Consumer (B2B2C)
Other
Product Management, Product Discovery, Agile Delivery, Customer Interviews, Product Delivery, Minimum Viable Product (MVP), User Experience (UX), UX Research, Workshop Facilitation, Mobile Apps, Competitor Analysis & Profiling, Analytics, Leadership, Launch Strategy, Customer Development, Growth Strategy, Business Model Canvas, Consumer Behavior, UX Design, UX Strategy, Quality Assurance (QA), Product Analytics, Product Launch, Product-market Fit, Product Leadership, Product Owner, Strategy, Discovery Workshops, Key Performance Indicators (KPIs), Customer Insights, Experimental Design, Team Leadership, APIs, SDKs, B2B, Marketing, Business Modeling, Validation, Product Marketing, Objectives & Key Results (OKRs), Two-sided Marketplaces, Stakeholder Management
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