Eugene Yamnitsky, Product Manager in Apex, NC, United States
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Eugene Yamnitsky

Verified Expert  in Product Management

Product Manager

Location
Apex, NC, United States
Toptal Member Since
November 3, 2022

Eugene is an accomplished product leader working at Citrix. He has held senior leadership positions in engineering, product, and innovation management. With his background spanning established companies and startups, he supports startup accelerators by leading workshops and mentoring founders. Eugene has grown a portfolio of software as a service (SaaS) products from $140 to $200 million in four years and recently received a Doctor of Business Administration degree at Heriot-Watt University.

Project Highlights

Secure Texting App for Healthcare
Launched a healthcare app in a record time for the company's initial public offering (IPO).
Citrix Global Innovation Program
Established the Innovation Center of Excellence at Citrix, based on the Lean Startup framework, customer development, and design thinking principles, mentoring teams to launch four new revenue-generating products.
NPS and DAU Increase for SaaS Products
Transformed several key offerings from a technology and user experience standpoint, leading to increased customer satisfaction and active use, as evidenced by the increase in both NPS and active use.

Expertise

Work Experience

Senior Director of Program Management

2021 - PRESENT
Citrix
  • Partnered with Bain & Company to create a portfolio management framework and piloted it in several product groups.
  • Built a scalable Agile coaching organization and demonstrated significant gains in predictability and speed of execution by applying Lean-Agile practices on seven programs and 12 scrum teams.
  • Increased the employer net promoter score (eNPS) by 10 points by defining technical program manager (TPM) roles and responsibilities and a clear career path for TPMs in various positions.
  • Established a training program for TPMs on Lean-Agile, DevOps, and security foundations.

Senior Director of Product Management

2015 - 2021
Citrix
  • Grew a portfolio of three SaaS products, ShareFile, Podio, and RightSignature, from $140 million to $200 million in annual recurring revenue (ARR) over three years.
  • Transitioned the global product development organization in the Citrix Content Collaboration group to SAFe, leading to a product predictability measure increase to 85% within nine months, and increased visibility into execution.
  • Developed a vertical strategy for ShareFile, creating new markets, including legal and manufacturing, with a subsequent ARR of $25 million.

Director of Product Management

2015 - 2019
Citrix
  • Drove increase in net promoter score (NPS) and daily active users (DAU) for ShareFile through product improvements and by leading cross-functional initiatives. NPS is now at an all-time high after a five points increase within 12 months.
  • Established and led the Innovation Center of Excellence, delivering multiple classes and boot camps based on the Lean Startup framework across eight major Citrix sites worldwide.
  • Designed and led multiple innovation programs and mentored teams through a disciplined innovation process to launch new products, two with subsequent ARR of $1 million each.

Secure Texting App for Healthcare

Launched a healthcare app in a record time for the company's initial public offering (IPO).

Cortext is a multi-tenant enterprise-grade mobile app for healthcare, which I launched from scratch and which immediately presented itself as a key competitor to existing mature solutions. I trained the global product development team on Agile working methods and launched the app in the tech preview stage with 200 hospitals within nine months.

Citrix Global Innovation Program

Established the Innovation Center of Excellence at Citrix, based on the Lean Startup framework, customer development, and design thinking principles, mentoring teams to launch four new revenue-generating products.

Citrix had a big hairy audacious goal (BHAG) for its employees to start 20 new businesses, inside or outside the company. To accomplish this goal, we needed to educate employees on entrepreneurial thinking and working methods and establish an innovation framework to bring ideas to life.

I worked with product managers on my team and across the company to develop a framework with various programs and workshops and implement this framework on all sites globally. Two of the products crossed the $1 million ARR within a few years.

NPS and DAU Increase for SaaS Products

Transformed several key offerings from a technology and user experience standpoint, leading to increased customer satisfaction and active use, as evidenced by the increase in both NPS and active use.

ShareFile, Podio, and RightSignature are three SaaS products in the Citrix portfolio. NPS and active use correlate with churning and revenue, so we had to ensure that both meet industry benchmarks for positive impact.

To increase the NPS, we reviewed top themes from detractors and neutrals, prioritized based on the roadmap, and revamped key workflows in the app, increasing successful completion rates from 60% to 80%.

To enhance active use, we improved the DAU/MAU ratio to around 45%-55% to improve and ensure stickiness. This result was achieved by implementing in-app guides for key features and app gamification to help increase mastery.
2017 - 2020

Doctorate in Business Administration (DBA)

Heriot-Watt University - Edinburgh, Scotland, UK

2000 - 2003

Master's Degree in Business Administration (MBA)

The Hebrew University of Jerusalem - Jerusalem, Israel

1994 - 1997

Bachelor's Degree in Economics

The Hebrew University of Jerusalem - Jerusalem, Israel

NOVEMBER 2017 - PRESENT

Certified SAFe Program Consultants (SPC)

Scaled Agile

OCTOBER 2008 - PRESENT

Certified Product Owner

Rally Software

OCTOBER 2008 - PRESENT

Certified Scrum Master

Rally Software

Tools

Office 365, Atlassian Suite

Paradigms

Agile, Scrum, Agile Product Management

Other

Innovation Management, Project Management, Mobile Product Management, Product Management, Innovation Workshops, Product Owner, Agile Practices, Agile Leadership, Scrum Master, Scaled Agile Framework (SAFe), Agile Program Management, Program Management, SaaS Product Management, Feature Prioritization, Feature Backlog Prioritization, Entrepreneurship, Startups, Minimum Viable Product (MVP), Strategy, Organizational Design, Organizational Structure, Information Systems, Innovation Strategy, New Products, Product Vision, Portfolio Management, Solution Portfolio Management, iOS, Android, Web, Cloud, Amazon Web Services (AWS), Innovation Labs, Software Innovation, Web UI

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