Evgenia Baydikova, Product Manager in Panama City, Panama, Panama
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Evgenia Baydikova

Verified Expert  in Product Management

Product Manager

Panama City, Panama, Panama
Toptal Member Since
July 16, 2021

Evgenia is an entrepreneur and resourceful, data-driven product manager with experience in B2B/B2C for start-ups and multinationals. She has managed 50+ proprietary and third-party document management software solutions, a go-to-market launch (€40-100 million), and coordinated central promotions (€300+ million) for clients. Evgenia excels in turnaround growth, complex portfolio management, business processes, and digital transformation, bringing a breadth of industry expertise to clients.

Project Highlights

Thumbprint Workwear and Apparel
Co-founded the start-up and led the product development process pending go-to-market launch in 2021.


Work Experience

Freelance Marketing Consultant and Start-up Co-founder

2020 - 2021
  • Co-founded a start-up (2021 launch) with the founder of the London-based 'Rebel Company', training and employing women in one of Mumbai's poorest slums to design and make sustainable and customizable workwear and apparel for hospitality clients.
  • Secured a pilot with one of the fastest-growing breweries in the UK and worldwide, as well as pre-revenue seed financing to kick-start sales and supply several other potential, high-profile, early adopters.
  • Engaged several small-business founders alongside the start-up, to manage their business strategy, website, and email marketing automation set-up as well as content creation on a recurring basis.

Solutions Business Developer and Software Product Manager

2016 - 2019
Kyocera Document Solutions
  • Managed 50+ proprietary and third-party document management software solutions delivering security, sustainability, and productivity improvements for small business and enterprise clients in the European, Middle Eastern, and African regions (25 markets).
  • Achieved turn-around triple-digit growth for two consecutive years for the authentication, access, and remote management and maintenance portfolio through business model and process optimization, promotion design, and compelling content creation.
  • Led the portfolio's transition during the European roll-out of the General Data Protection Regulation (May 2018). Represented the company as a speaker at the 2017 Gartner Symposium/ITxpo (a key global gathering of CIOs and senior IT executives).
  • Collaborated with the product development headquarters in Japan and 50+ suppliers and partners for roadmap development and deployment, and the European marketing team for the company-wide roll-out of Salesforce, Pardot, and Adobe Experience Manager.

Global Marketing Manager

2012 - 2016
  • Managed the product lifecycle, new product development, and go-to-market launch process within the male Personal Care portfolio (€40-100 million sales), focused on high-double digit growth in the Middle East, Latin America, and Asia.
  • Led the digital strategy development and app management for user-centric, mobile, and connected propositions such as the Philips augmented-reality facial styling app and other value propositions connecting hardware and software solutions.
  • Coordinated central promotions through cross-category sales, gifting, and co-branding for the broader business category of €300+ million sales, including partnership development with fast-moving consumer goods companies.
  • Co-created a low-cost, digital consumer video campaign that went viral on YouTube garnering 1+ million videos and broadcast on national television.

Business Development Manager

2011 - 2012
  • Hired by the founders from a cohort of 60 students upon program completion as a pitch finalist as part of the Master of Management/Deloitte Innovation challenge.
  • Supported the founders with program development, promotion, and partnership management for an experiential learning platform that has connected 50+ governments, universities, and corporate customers with 1+ million learners.
  • Worked both remotely and on-site to onboard and supported a cohort of 60 post-graduate students throughout their masters' semester, alongside being employed by the University of Sydney as an event and marketing manager.

Consumer and Market Knowledge Intern

2011 - 2011
Procter & Gamble
  • Conducted detailed impact analysis and documentation of multi-brand and cross-category campaigns.
  • Engaged global stakeholders to share and reapply multi-brand campaign best practices.
  • Presented a return on investment analysis and framework pitch to the management team for future campaign planning.

Thumbprint Workwear and Apparel

Co-founded the start-up and led the product development process pending go-to-market launch in 2021.

Thumbprint is an ethical and sustainable workwear and apparel brand that provides training and secure employment to women living in poverty. It also enables the daughters of these families and communities to stop working and keep learning. Thumbprint designs and produces apparel for hard-working people, targeting workers from creative agencies to hotels and restaurants, busy professionals, and companies looking for quality workwear.
2012 - 2012

Master's Degree in International Management (CEMS)

Bocconi University - Milan, Italy

2011 - 2011

Master's Degree in International Management

The University of Sydney - Sydney, Australia

2008 - 2010

Bachelor's Degree in Commerce and Laws

University of Sydney - Sydney, Australia


Master Digital Product Design: UX Research & UI Design



Growth Hacking

Growth Tribe


Business Modeling and Scaling Lean



Trello, Canva, Slack, G Suite, Asana, Figma




Marketing Communications (MarCom), Cross-cultural Management, Design Management, Risk Management, Entrepreneurship, Marketing, International Projects, B2B, Business to Business (B2B), New Business Development, Product Management, Web Content, Content Creation, Product Roadmaps, Feature Roadmaps, Feature Prioritization, Business Planning, Business Development, Marketing Management, Growth Marketing Product Manager, Business Process Optimization, Strategy, Marketing Strategy, Roadmaps, Feature Planning, 360 Campaigns, Business Analysis, B2C Marketing, Content Marketing, Product Marketing, SaaS, SaaS Product Marketing, Software as a Service (SaaS), Enterprise SaaS, SaaS Product Management, User Experience (UX), Product Launch, New Product Development, Product Design, Lean Startups, Business Modeling, Business Model Canvas, Pricing, Partner Management, B2B Partnerships, Strategic Partnerships, Retail & Wholesale, eCommerce, Website Conversion, Amazon, Partnerships, Apparel & Accessories, Product Sourcing, Ethical Sourcing, Manufacturing Product Manager, Squarespace, Instagram, User Interface (UI), Growth Hacking, Innovation Strategy, Economics, Accounting, Law, Marketing Mix, Product Growth

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