Gaurav is available for hire
Hire GauravGaurav Katyal
Verified Expert in Product Management
Product Manager
Location
London, United Kingdom
Toptal Member Since
July 3, 2020
Gaurav is recognized as a product management champion with exemplary skills in design, user onboarding, consumer behavior, engagement using gamification, and behavior change techniques. His strategies have generated multi-million-dollar revenue contracts with top-tier banks and a multi-million dollar investment from renowned VC firms. Gaurav is an entrepreneurial, disruptive, and profit-oriented leader with demonstrated success in launching innovative products.
Project Highlights
Shift's Marketplace
Increased engagement and active users by over 200% for a New York-based marketplace. Launched apps on iOS and Android resulted in an increased NPS score of 72.
Fractional CPO
Defined the product and business strategy to help focus the business, hired and coached the product team, and worked alongside the CEO to identify growth areas and validate assumptions.
Expertise
Work Experience
Fractional CPO
2022 - 2022
Divido Financial Services Ltd
- Defined product strategy to deliver a repeatable, scalable, and defensible product and to enable product-led growth by implementing processes for effective prioritization, discovery, and delivery.
- Hired and led a strong product and design function by aligning every product team on their north star metric and job to be done, transforming the organization from an output-led to an outcome-led organization.
- Implemented a prioritization framework for problem discovery, ranking problems, and aligning them to an outcome-based OKR framework.
Chief Product Officer
2021 - 2022
WeGift
- Transformed the organization from a sales-led to product-led growth engine by launching a self-service product that generated over £100k in volume within six weeks of launching the MVP.
- Hired and led a strong product and design function by aligning every product team on their north star metric and job to be done.
- Worked closely with the CEO to get the business ready for the following ready for funding (Series B) by establishing scalable product and go-to-market processes.
Chief Product Officer
2018 - 2021
Fractal / tomatopay
- Transformed the product vision and channel strategy from a B2C nice-to-have product to a "B2B2C must-have" product, generating multi-million revenue contracts with top-tier banks.
- Built the product function from scratch. Led and recruited the product team (product management, product marketing, UX/UI design, behavioral science, and data science).
- Aligned the organization around a validated "jobs to be done" roadmap; executed an innovative product strategy and roadmap.
Chief Product Officer
2015 - 2017
SwiftShift
- Defined and executed the strategy to achieve product-market fit, disrupting the shift workers’ industry in healthcare ($15 billion market); resulting in a multi-million investment from renowned VC firms to scale up the business.
- Established and led product management and product marketing functions. Created scalable processes for continuous product evolution to expand the business.
- Conceptualized customer experiences leveraging behavioral nudges and a gamification engine (increasing engagement and active users by over 200%). Launched apps on Android and iOS that were used everyday and loved by thousands of users; NPS score: 72.
Project History
Shift's Marketplace
https://swiftshift.com/Increased engagement and active users by over 200% for a New York-based marketplace. Launched apps on iOS and Android resulted in an increased NPS score of 72.
Swift Shift is a New York-based marketplace that helps workers find the best shifts in the healthcare industry by connecting agencies, patients, and caregivers. I conceptualized customer experiences leveraging behavioral nudges and a gamification engine, resulting in an improved platform that helps healthcare agencies hire quickly, retain their careworkers, schedule work for them, and significantly increase ROI. I launched apps that were used everyday and loved by thousands of users, improving NPS.
Fractional CPO
Defined the product and business strategy to help focus the business, hired and coached the product team, and worked alongside the CEO to identify growth areas and validate assumptions.
Divido is a fintech based in London that operates in the retail finance industry, offering buy now, pay later products. Divido is a VC-backed Series B startup. It is a B2B retail finance, buy now, pay later platform that helps merchants launch their own white-labeled checkout finance solution, connecting lenders and retailers at any checkout point with an award-winning buy now, pay later journey.
Certifications
NOVEMBER 2015 - PRESENT
Developing Innovative Ideas for New Companies
Coursera (University of Maryland)
OCTOBER 2014 - PRESENT
Gamification
Coursera (University of Pennsylvania)
Collaboration That Works
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