Product Strategist and Manager
2019 - 2020Fortune 50 Health Insurer (via Toptal)- Devised product strategy for tools that helped the client quickly adapt to the financial and social impacts of COVID-19 by overseeing development teams and partnering with HR, clinical, and digital leadership.
- Led a team of three developers in the development and launch of a COVID-19 test site finder generating over $1 million in savings per week by directing members to high-performing lower-cost facilities.
- Concepted and rapidly launched a web-based application to allow workers to safely return to their workplaces while complying with COVID-19 restrictions. Navigated a complex web of legal, compliance, and security processes while overseeing a dev team.
- Set direction and product vision for a scrum team of nine in delivering value-added features to client's web and mobile properties.
New Product Development Manager and Acting Director
2010 - 2017American Express- Conceived and oversaw all aspects of customer experience for Amex's small business solution OptBlue, resulting in over one million new customers and a significant lift in Net Promoter Score.
- Built experiential and KPI-driven B2C campaigns in digital, partner, and influencer channels to promote increasing Amex coverage to consumers.
- Built partnerships with Delta Air Lines and Marriott Hotels experiential events and media, driving customer satisfaction, acquisition and brand exposure.
- Created an acquisition strategy for Amex Offers, a cornerstone of americanexpress.com, and the AMEX app with over 10 million users.
- Contrived the user experience and led the launch of Market 3D, a small business marketing service generating multimillion-dollar revenues.
- Managed an analytics team generating competitive insights and customer spend graphs to aid in digital and offline targeting.
- Oversaw goals, financials, and career plans for a team of four high performers.
Project Manager
2001 - 2005Accenture Services at Best Buy- Oversaw a cross-functional team of 14 technology and business staff with a budget of $1.5 milion in architecting My Best Buy, a loyalty program with over 30 million members.
- Formed Best Buy’s customer centricity strategies, providing a 360-degree view of customers and 13% increased spending.
- Worked closely with product owners in authoring user stories.
- Leveraged Scrum methodology for managing most projects.
- Tracked and prioritized backlog, managed release schedules and planned deployment.
- Conducted on-site train-the-trainer workshops.
CRM Consultant
1998 - 2001Spherion Technology- Designed user experience for large-scale corporate CRM applications.
- Architected back-end code for real-time and batch processes.
- Developed and executed test plans and strategies.
- Collaborated with business analysts, developers, and testing to ensure user stories are fulfilled and all requirements met.
- Leveraged various languages, including C++, SQL, and MS Visual Studio.