Ginevra Perelli
Verified Expert in Product Management
Product Manager
Toronto, ON, Canada
Toptal member since July 2, 2021
Ginevra is an experienced product manager with 10+ years of experience specializing in SaaS solutions and is skilled in managing product lifecycles, creating strategic roadmaps, and driving go-to-market success. She's passionate about leveraging data, customer insights, and agile practices to deliver innovative, value-driven solutions. Ginevra is proficient in tools like Aha!, Jira, and Figma, with a focus on cross-functional collaboration and process optimization.
Project Highlights
Expertise
- Agile Product Management
- Agile Sprints
- Growth Hacking
- Minimum Viable Product (MVP)
- Product Management
- SaaS Product Management
- Sustainability
- User Research
Work Experience
Senior Product Manager
Morningstar
- Managed end-to-end product lifecycle of a B2B SaaS platform that empowered corporates and financial institutions to assess their ESG performance, enhancing platform’s value proposition and meeting evolving customer needs.
- Planned and effectively communicated product roadmaps strategically, fostering stakeholder alignment and meeting market and customer needs.
- Executed multiple product updates successfully, increasing revenue and ensuring customer goals were met.
- Gathered customer feedback and conducted thorough market and user research and competitor analysis, generating valuable insights that informed data-driven product strategies and decisions.
- Collaborated seamlessly with cross-functional teams, including marketing, research, legal and compliance, sales, development, and IT, ensuring successful launches.
- Championed process improvements, resulting in increased team efficiency and streamlined communication processes, including training sessions to familiarize teams with Aha! as road-mapping tool.
- Spearheaded pricing strategies, optimizing revenue streams and ensuring competitive market positioning.
Product Manager, Corporate Solutions
Morningstar
- Managed end-to-end product lifecycle of a B2B SaaS platform that empowered corporates and financial institutions to assess their ESG performance, enhancing the platform's value proposition and meeting evolving customer needs.
- Planned and effectively communicated product roadmaps strategically, fostering stakeholder alignment and meeting market and customer needs.
- Executed multiple product updates successfully, increasing revenue and ensuring customer goals are met.
- Gathered customer feedback and conducted thorough market and user research and competitor analysis, generating valuable insights that informed data-driven product strategies and decisions.
- Collaborated seamlessly with cross-functional teams, including marketing, research, legal and compliance, sales, development, and IT, ensuring successful launches.
- Championed process improvements, resulting in increased team efficiency and streamlined communication processes, including training sessions to familiarize teams with Aha! as a road-mapping tool.
- Spearheaded pricing strategies, optimizing revenue streams and ensuring competitive market positioning.
Product Manager, Fundraising Software
CanadaHelps
- Managed end-to-end product lifecycle for a B2B SaaS fundraising solution, evangelized product vision, and strategically developed product roadmap that increased user adoption and revenue.
- Defined new features, their requirements, and stakeholder values, improving customer experience and meeting customer needs.
- Managed multiple product launches utilizing agile methodologies, ensuring on-time and effective delivery.
- Gathered customer feedback and conducted competitor analysis, SWOT analysis, and market research, improving the product roadmap and requirements prioritization.
- Orchestrated cross-functional teams, including marketing, design, customer success, development, and QA, to ensure seamless coordination, alignment, and visibility.
- Mentored other team members and shared best practices on customer-centered product management.
- Communicated product vision, roadmap, features, requirements, and development status effectively to all stakeholders, improving cross-functional collaboration.
Senior Product Manager
Autocase
- Led multiple end-to-end releases for a B2B SaaS-based economical modeling platform with a cross-functional team of 22 members, resulting in an increment in revenue by 150% and higher product adoption.
- Validated new product ideas through design sprints and product discovery processes to identify user needs that improved cross-functional team alignment and resulted in accelerated development of working prototypes.
- Implemented jobs-to-be-done and user interviews to test new product integrations and features that saved over three months of development work by prioritizing core functionalities and building a minimum viable product.
- Improved the development velocity by 30% by managing the sprints, including writing user stories, design mockups, acceptance criteria, backlog refinement, sprint planning, retrospective, and ticket reviews following Agile methodologies.
- Introduced OKR and KPI systems to the overall organization that improved alignment and performance across multiple departments.
Product Manager
Autocase
- Improved development velocity by 30% by managing the sprints, including writing user stories, design mockups, acceptance criteria, backlog refinement, sprint planning, retrospective, and ticket reviews following Agile methodologies.
- Evangelized product vision and defined product roadmap (development, marketing, and research) that achieved strategic business objectives.
- Validated new product ideas through design sprints and product discovery processes to identify user needs that improved cross-functional team alignment and resulted in accelerated development of working prototypes.
Project Coordinator
Green Reason
- Managed cross-functional teams and stakeholders of 12 members in a B2B services environment that achieved five sustainable building certifications (LEED and WELL), resulting in 100% customer retention, increasing revenue and customer satisfaction.
- Gathered clients' requirements and ensured project teams met goals in a timely fashion and within the set budget (in order of millions of dollars).
- Tracked and assessed project progression and milestones through in-person, virtual, and on-site meetings. Resolved issues through team collaboration and strategic thinking.
Project History
B2B SaaS Platform
Led the design and development of new features for a B2B SaaS application for sustainability experts in the AEC sector.
Website Design, SEO, and MVP for a Cybersecurity Service
Brought a platform for online cybersecurity consulting and education service for small to medium companies from concept to launch. The platform functions as a powerful portfolio and leads generator, as well as a sales platform.
• User research
• Market research
• WordPress software management and design
• SEO strategy and optimization (on-page, off-page SEO)
• Product marketing
• Product design
• Set up the CRM system.
Education
Master of Engineering Science Degree in Civil and Environmental Engineering
The University of Western Ontario - London, Ontario, Canada
Master of Engineering Science Degree (Cum Laude) in Environmental and Land Planning Engineering
Polytechnic University of Milan - Milan, Italy
Bachelor of Engineering Degree in Environmental and Land Planning Engineering
Polytechnic University of Milan - Milan, Italy
Certifications
PMC Level II
Pragmatic Institute
Management Curriculum (PMC Level I) and BUILD Pragmatic Certification
Pragmatic Institute
Skills
Tools
Jira, Figma, HubSpot, Confluence
Paradigms
Agile, User Testing, Agile Product Management, Design Thinking, Off-page SEO
Industry Expertise
Sustainability
Other
Project Management, Product Management, Feature Prioritization, Cross-functional Team Leadership, Software Development Lifecycle (SDLC), Sprint Planning, Agile Sprints, Mockups, Market Research, Business to Business (B2B), Communication, Startups, User Experience (UX), Software as a Service (SaaS), Presentations, Product Owner, Process Flows, Growth Hacking, Product Design, Product Delivery, Product Planning, User Requirements, User Personas, Product Marketing, SaaS Product Management, Product Strategy, Jobs to be Done (JTBD), Web Marketing, Discovery, Early-stage Startups, Product Vision, Feature Backlog Prioritization, Product Roadmaps, Agile Product Delivery, Planning, Project Timelines, Market Strategy and Research Product Manager, Websites, Web UX, UX Design, Social Media, Social Media Platforms, Pricing, Sales, Business Planning, Business Strategy, Pricing Strategy, Revenue Strategy, Subscriptions, Data Analysis, Product-market Fit, Competitor Analysis & Profiling, User Research, Business to Consumer (B2C), Economics, Sprints, Market Fit, User Interface (UI), Roadmaps, Minimum Viable Product (MVP), UI Design, Google SEO, On-page SEO, Search Engine Optimization (SEO), Seos, MVP Design, Marketing, WordPress, Fintech, Aha!, Microsoft Office, Salesforce Sales Cloud, Product Lifecycle Management (PLM), Stakeholder Management, Go-to-market Plans, Competitive Analysis, Market Segmentation, Key Performance Indicators (KPIs), Product Positioning, Product Pricing, SWOT Analysis, Objectives & Key Results (OKRs)
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