Greg Frank
Verified Expert in Product Management
Product Manager
Toronto, ON, Canada
Toptal member since April 29, 2020
Greg is a product leader specializing in bringing ideas to life. With experience across the full spectrum of product management, he has led ideas through discovery, prototyping, build, and go-to-market. He is an expert at agile methodologies and has experience working with a variety of tools. With deep expertise in fintech startups, Greg has built companies across North America and Latin America, focusing on lending, banking, payments, and debt management.
Project Highlights
Expertise
- B2B
- B2C
- Fintech
- Product Launch
- Product Management
- Product Roadmaps
- Product-market Fit
- Strategy
Work Experience
Product Management Consultant
Ultra GM LLC
- Led QA to prepare for the app’s successful 2024 launch to coincide with the 2024 NFL season.
- Authored roadmap to focus teams on highest priority items to be built between 2024 and 2025 NFL seasons.
- Developed product documentation and templates such as issue trackers, product requirements, user stories, etc.
- Managed the engineering team to complete all open bugs before holding league drafts.
- Designed salary cap structure to be simple yet maintain expert-level gameplay.
Product Manager
ZAR Health
- Built detailed consumer lending workflow to teach leadership about the consumer finance side of the business.
- Designed simplified workflows for pitch deck slides and sponsor bank presentations.
- Interviewed and selected partners necessary to build the credit card infrastructure.
- Documented business and technical requirements to design functionality that connected to partner API’s.
- Designed customer experience: onboarding, servicing, collections, offboarding, and purchase and repayment.
- Drafted financial models for credit card and BNPL business models.
Principal Product Manager
Tally
- Increased growth by 5x to 5,000 loans per month, optimizing underwriting and pricing to expand the market.
- Reduced default rates by 12% by understanding customer payment challenges, launching flexible payment dates, and split payments.
- Overhauled Tally's back office payment processing by migrating from a file-based solution to an API partner, eliminating manual daily processes.
- Transformed Tally ledgers, migrating all accounts within six months and ensuring access to a $40 million lending facility.
- Completed payment vendor migration in two weeks, improving customer satisfaction by reducing loan funding from three days to overnight.
- Set product vision for a prepaid product, improving acquisition by 7% and ARR by $1 million.
- Collaborated with the sponsor bank to integrate a fair lending API and backup payment rails, removing single points of failure from Tally systems.
- Collaborated with internal teams to design and deliver a back-office tool to manage customers and processes, leading to a 2x increase in customer satisfaction scores and a 90% reduction in errors.
Senior Fintech Product Manager
BCG Digital Ventures
- Delivered six sprints to achieve the alpha launch of a B2C banking app one month ahead of schedule.
- Guided the discovery and development of multiple features, including deposit accounts, savings goals, free overdraft protection, and credit monitoring.
- Trained incoming employees as part of the transition plan.
- Closed a competitive gap by integrating with a rewards platform and increased satisfaction scores by 5% by providing access to over 5,000 rewards and discount offers.
- Planned a go-to-market strategy for consumer banking products, including overdraft protection, bill-pay and bill splitting, bank accounts, and features such as roundup and rewards.
Product Director - Digital Mortgages
SOLIDIFI
- Developed and launched three pilot clients and grew volume from zero to 500 mortgages within three months.
- Executed an electronic notarization roadmap, enabling lenders to continue the mortgage process during COVID-19 lockdowns.
- Migrated 50+ reports to Qliksense, enabling the business to provide client reporting as a product feature.
- Integrated electronic notarization into web and mobile scheduling applications in two months.
Founder, Vice President of Strategy
Ironcloud Finance
- Co-founded and successfully exited a global fintech lender.
- Evaluated business opportunities and the competitive environment in Latin America to design and implement products, business models, and go-to-market plans.
- Spearheaded discovery, obtained regulatory approval, and drove go-to-market for 0-to-1 products in LatAm, onboarding 600k customers and driving revenue to $7 million.
- Increased addressable market by 30%, partnering with banks, bureaus, and payment processors.
- Decreased missed payments by 50%, accepting cash through convenience store partnerships.
- Designed agile practices for a team of 10 in five countries across product, engineering, and design.
Director of Consumer Lending Products
4Finance
- Launched 4Finance in North America and drove 50,000 new customers in the first year, scaling 3x to over $100 million.
- Grew revenue by 15%, diversifying lending and money movement licenses and launching four new product lines.
- Collaborated with business partners to determine strategies, roadmaps, and sprint backlogs based on company benefits, customer satisfaction, and regulatory requirements.
- Designed a machine learning tool to reduce acquisition costs by over 20%.
- Coached 20 cross-functional leaders to align strategies, develop roadmaps, and plan resources.
- Overhauled web and mobile customer journeys, improving retention rates from 25% to 60%.
- Identified customer pain points and redesigned the application form to increase conversion from 27% to 44%.
Digital Product and Marketing Manager
LexisNexis
- Developed roadmap, authored product requirements, and recruited content partners to expand the SEO reach of Lawyers.com Canada by 25%.
- Led the overhaul of the online store, selecting a new platform, gathering requirements, managing sprints, and implementing online payments, resulting in a 20% growth in average order value, a 40% decrease in abandonment, and $600,000 in new revenue.
- Implemented NPS and voice of customer surveys to understand customer needs and plan product backlog.
Digital Product Manager
Medea Group
- Collaborated with customers to document user stories and build roadmaps.
- Partnered with design and engineering teams to deliver enhancements and new features.
- Led on-site and remote implementations of the platform, troubleshooting issues and making go and no-go decisions.
Product Marketing Manager
Diversinet
- Developed product marketing material for a B2B mobile health wallet app.
- Performed deep competitive analysis and collaborated with sales to create winning proposals.
- Created user personas to identify users and buyers of solutions to map customer journeys.
- Authored white papers, case studies, blog posts, and industry presentations.
Product Manager
Tucows
- Grew the domain names portfolio more than 40% by leading over 25 product launches, becoming the third-largest domain name registrar worldwide.
- Introduced the first WHOIS privacy product to the market, generating over $600,000 in incremental revenue.
- Coordinated requirements gathering for the redesign of the domain names platform.
Project History
Merite
Led the design and development of a consumer loans fintech in Argentina.
Abakos
http://www.abakos.clLed the go-to-market project for an online lender in Chile, South America.
LexisNexis Bookstore
https://store.lexisnexis.ca/enRelaunched the LexisNexis Canada bookstore and generated $600,000 in new revenue, a 20% increase in average order value and 40% decrease in cart abandonment.
Spruce Money
Planned a go-to-market strategy for consumer banking products, including overdraft protection, bill-pay and bill splitting, bank accounts, and features such as roundup and rewards for Spruce Money.
Fantasy Football app
https://ultragm.com/Launched the inaugural beta season for Ultra GM, a fantasy football app where you become the general manager of your favorite team.
Education
Bachelor of Commerce Degree in Accounting
Mount Allison University - Sackville, New Brunswick, Canada
Certifications
Prompt Engineering for Beginners - Learn ChatGPT Prompting
Udemy
Introduction to Cross Border Payments
Udemy
The Fundamentals of Artificial Intelligence
Udemy
Advanced Google Analytics
Analytics Academy
Google Analytics for Beginners
Analytics Academy
Building a Strategic Mindset
York University
Requirements That Work
Pragmatic Marketing Institute
Practical Product Management
Pragmatic Marketing Institute
Skills
Tools
Jira, Confluence, Asana, Trello, Google Analytics, Balsamiq, Visio, InVision, Figma
Paradigms
B2C, Agile Product Management, Agile, Agile Project Management, B2B2C, Business to Business to Consumer (B2B2C), Kanban, Azure DevOps, Scrum, HIPAA Compliance
Industry Expertise
Financial Services, Banking & Finance, Sports, Digital Banking, Football, Healthcare
Platforms
Mixpanel
Other
Product Strategy, Business Analysis, Requirements, Product Management, Product-market Fit, Cross-functional Team Leadership, Product Roadmaps, Strategy, Product Launch, Fintech, Scaling, Backlog Grooming, Online Banking, Minimum Viable Product (MVP), Business Requirements, Competitive Analysis, Competitive Intelligence, User Workflows, Product Owner, Loan Management, Wireframing, Web & Mobile Applications, Product Requirements Documentation (PRD), Product Discovery, Feature Backlog Prioritization, Product Planning, Market Strategy and Research Product Manager, Process Automation, Process Flows, Project Scoping, Stakeholder Management, Platforms, Feature Analysis, Project Timelines, Business to Consumer (B2C), Cross-functional Collaboration, Web Applications, Microsoft Teams, Product Research, Web Platforms, Online Payments, B2B, Digital Marketing, Project Management, Consumer Banking, Mobile Banking, SaaS, User Experience (UX), New Product Business Cases, Technical Product Management, Estimation & Planning, Financial Software, API Integration, Payment APIs, Sprint Planning, Team Mentoring, Go-to-market Plans, Go-to-market Strategy, Digital Payments, Discovery Workshops, Cost Estimation, Payment Gateways, Data Analytics, Product Consultant, Key Performance Indicators (KPIs), Process Improvement, Coaching, Mobile App Development, B2B Product Management, Fintech Consultant, Direct to Consumer (D2C), Two-sided Marketplaces, Scrum Master, Business Process Optimization, Business Process Management (BPM), Process Mapping, Finance, Legal Technology (Legaltech), Estimations, Microsoft, Google, User Research, Feature Prioritization, Consulting, Consumer Lending, Analytics, Leadership, Startups, Global Product Management, Accounting, Marketing, Digital Product Management, Marketing Management, Product Marketing, eCommerce, Workflow, Operations, Product Operations, Consumer Loans, Consumer Research, Feature Planning, Concepting, Roadmaps, B2C Marketing, Execution, User Requirements, Partnerships, Validated User Research, Market Opportunity Analysis, Competitive Strategy, APIs, Requirements & Specifications, Risk Analysis, Credit Risk, Software Deployment, Product Lifecycle Management (PLM), User Onboarding, Workflow Tools, Quality Assurance (QA), Rewards Programs, Technical Project Management, Artificial Intelligence (AI), Cross-border Payments, AI Product Management, Mobile Apps, Generative Artificial Intelligence (GenAI), Prototyping, Analysis, Credit/Debt, Fantasy Sports, Web Development, Subscriptions, Gaming, Healthcare IT, Card Payments, Ideation, Product Design, Gambling, Pitch Decks, International Payments, Healthtech, Android, iOS, Sports Websites, Fundraising, Lucidchart, Healthcare & Insurance, AI Agents, Natural Language Processing (NLP), eCommerce APIs, Mobile Wallet
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