Harman Walia, Product Manager in Vancouver, BC, Canada
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Harman Walia

Verified Expert  in Product Management

Product Manager

Vancouver, BC, Canada
Toptal Member Since
April 29, 2021

Harman is a product leader with a knack for turning ideas into products that millions love. With over six years of experience, he has led the development of various products in eCommerce, marketplaces, and B2C organizations. He has built and grown products at AIIR Consulting, Angi, SAXX, SocialNature, VisualCV, and thisopenspace. He is customer-centric, aligning the company towards a clear product vision. Harman also advises startups on product and growth.

Project Highlights

Customer Data Platform for SAXX
Led the scoping and implementation of customer data warehouse and platform for a direct-to-consumer (DTC) eCommerce brand, SAXX.
VisualCV: Website Builder
Led the development of web builder platform that helps over 3 million job seekers annually build personal websites from their resumes.
Led the product strategy for marketplace capabilities that connect users with brands for Social Nature's sampling businesses from ideation to the go-to-market phase; also led all the growth engineering and experimentation that increased supply 50x.


Work Experience

Head of Product

2022 - PRESENT
AIIR Consulting
  • Led a 20-person product, design, and engineering team at a leadership coaching marketplace going through the digital transformation of the entire business.
  • Built a coaching zone platform so all stakeholders, like HR leaders, coaches, etc., can collaborate and business accelerate through M&A.
  • Built a self-service assessment platform that spun off as AIIR Analytics.

Senior Marketplace Product Manager

2021 - 2023
  • Oversaw the implementation of the "combined match" experience that combines 20+ different experiences into a single results page for a mobile-first environment, increasing the number of consumers taking action by 15%.
  • Partnered with ActiveProspect to launch "trusted forms" for Android and iOS, leading to new annual agreements with large service providers amounting to $5 million.
  • Worked closely with category management teams to update service request paths for various articles, which led to an annual projected revenue increase of $11 million.

eCommerce Product Manager

2020 - 2022
  • Built a data warehouse and CDP that collects 100+ data points from sources like ERP, Shopify, digital marketing tools, and so on by building a data collection library and ETL pipeline, which helped with personalized marketing and deep data science.
  • Launched an international store with localized pricing, payment methods, and logistics integration within four months—adding 10% to the revenue.
  • Led and built an in-house team of six that developed desktop and mobile web products at SAXX that focused on driving traffic to the web platform, optimizing the conversion funnel, increasing retention, and scaling up new customer acquisition.

Product Manager of Growth and Data

2019 - 2020
Social Nature
  • Crafted a service design blueprint for our onboarding experience and led various associated improvements that improved trial conversation by 25%.
  • Launched Launchpad and increased the number of clients by 30x over the course of a few months through email marketing using UGC guides as hooks.
  • Developed automated data delivery programs for external and internal stakeholders, increasing service delivery speed from five hours to five minutes.

Product Manager: Growth

2018 - 2019
  • Launched a website builder to help users build websites from resumes—decreasing churn by 70%.
  • Integrated ZipRecruiter’s job search API within the web and mobile apps to help users apply for jobs within the platform and added 10% to LTV.
  • Increased MAU by 150%—measured over four months—by aggregating best UGC into vertical-specific landing pages.

Associate Product Manager

2017 - 2017
  • Built a playbook to launch in new markets, which were used to launch in three new markets in the US—New York, Los Angeles, and Seattle—doubling the MRR growth rate.
  • Shipped three programs—rare places, a sorting algorithm change, and automated SMS integration—increasing overall host engagement by 30%.
  • Implemented product-wide tracking and built a KPI dashboard on Metabase using SQL, which found insights that later led to the company’s strategic shift to retail.

Customer Data Platform for SAXX


Led the scoping and implementation of customer data warehouse and platform for a direct-to-consumer (DTC) eCommerce brand, SAXX.

SAXX is a premium men’s underwear company rapidly expanding into new categories and geographies. The company needed a deeper understanding of its user base to support the growth of the company.

I led the scoping of a platform that would allow us to bring all the customer data together in one place.

• Led the scoping of various customer data platforms (CDP) providers and implementation partners.
• Collaborated with cross-functional stakeholders to develop a business specification, tracking plan, and mapping key identifiers.
• Implemented segment connections to over ten destinations.



Worked as a partner to Avocure's founder to launch the MVP, build a comprehensive product roadmap and achieve more than 50,000 users.

Avocure is a medicare tourism marketplace that helps connect patients in countries with less developed healthcare infrastructure to hospitals with better facilities. During my engagement, we scaled the supply to 12 countries with monthly active users of over 100,000.

• Conducted competitive analysis of three other platforms and interviews with both hospital managers and patients for customer validation.
• Built the product specs and defined the product roadmap.
• Hired and managed extremely talented developers and a designer.
• Ultimately delivered this project for approximately 30% of the total cost that two other firms had quoted.

Key features include a messaging capability, an admin dashboard for both the hospital and patient, and sorting and filtering of PLP.

VisualCV: Website Builder


Led the development of web builder platform that helps over 3 million job seekers annually build personal websites from their resumes.

VisualCV is the leading web-and-mobile app for job seekers to easily create, manage, and share as many resumes and portfolios as they like. With over 60,000 new users joining per month, an ambitious product roadmap, and multiple platforms to manage (web, iOS, Android), VisualCV faced a lot of major churn and engagement issues.

My role was to build products that added value to users and solved the above issues. After realizing the yearly growth in sharing of the web-hosted resume, I surveyed over 10,000 users to validate the problem and developed the product roadmap for the website builder.

• Led a remote team of two developers and one designer which launched the MVP within one month.
• Activated 30% of the user base and 3x LTV of activated users.



Led the product strategy for marketplace capabilities that connect users with brands for Social Nature's sampling businesses from ideation to the go-to-market phase; also led all the growth engineering and experimentation that increased supply 50x.

Launchpad is a social marketplace where users find and vote for the best natural products for themselves, and brands get deep insights directly from their users. I was brought on board to help ideate a product that increased platform user engagement and added value for brands.

• Led over 100 interviews with brands and collected more than 50 data points from over 1,000 users to develop MVP for Launchpad.
• Launched an annual guidebook helping brands share their stories with retailers and users, which increased supply to more than 300 brands.
• Built an automated data delivery client dashboard for brands for real time access to data points.
• Responsible for designing the emails' 1-click boost features, which aimed to increase user engagement.
2013 - 2018

Bachelor's Degree in Mathematics and Computer Science

University of British Columbia - Vancouver, BC, Canada


Jira, Zoom, Slack, Shopify Plus, Tableau, Confluence, GitHub, Figma, Strategyzer

Industry Expertise

Healthcare, Health & Wellness, Marketplaces, Financial Services, Real Estate, Transportation & Shipping


Agile, Agile Product Management, B2C, Requirements Analysis, Agile Project Management, Kanban, Data Product Management, Marketplace Platforms, Agile Software Development, Scrum, B2B2C, Data Science, Business to Business to Consumer (B2B2C)


Enterprise Resource Planning (ERP), Blockchain


Product Management, eCommerce, Product Growth, User Research, Product Strategy, Product Owner, Minimum Viable Product (MVP), Android, Web App Development, Segment, Market Research, Go-to-market Strategy, Microsoft, Agile Product Delivery, Marketing, Product Roadmaps, Business Analysis, Project Planning, eCommerce Platforms, Mobile Applications, SaaS, Web Applications, Marketing Automation, Growth, B2B, Web Design, User Engagement, Two-sided Marketplaces, Quantitative User Research, Analysis, New Products & Services, Product Delivery, New Products, Growth Strategy, Product Consultant, B2B Lead Generation, Startups, Roadmaps, Specs, Prototyping, Mobile Apps, Fashion & Beauty, Fashion, Technical Product Management, Requirements & Specifications, Scope of Work, SQL, Business to Consumer (B2C), Product Analytics, Consumer Behavior, Data Visualization, Data Analysis, Backlog Management, Backlog Grooming, Estimation & Planning, Discovery Workshops, Communication, Feature Backlog Prioritization, Feature Roadmaps, Launch Strategy, Stakeholder Engagement, Product Launch, Project Estimation, API Integration, Project Management, Product Vision, Business Services, Project Timelines, eCommerce UX, Scrum Master, Analytics, Web Platforms, Digital Product Management, User Empathy, Product Research, Mobile Platforms, Talent Management, Web, Mobile, Agile Leadership, Product Ownership, Requirements, Leadership, Staffing, Planning, Discovery, Product Discovery, Project Discovery, User Interface (UI), User Interviews, UX Research, Strategy, Direct to Consumer (D2C), Product Requirements Documentation (PRD), Market Strategy and Research Product Manager, Marketing Technology (MarTech), Customer Relationship Management (CRM), Technology Consulting, Technical Project Management, Consumer Technology, CRM Systems, Data Product Manager, Data Science Product Manager, Data Analytics, Websites, User Stories, Wireframing, Multi-sided Marketplaces, User Requirements, Budgeting, Research, Consulting, Pricing Strategy, Software Development Lifecycle (SDLC), Digital Transformation, Product Lifecycle Management (PLM), Business Process Improvement (BPI), Data, A/B Testing, Growth Hacking, User Journeys, Product Development, Process Automation, Automation Tools, Technical Writing, Subscriptions, UX Design, Marketing Strategy, Project Reporting, Product Marketing, UX Strategy, Customer Experience, Innovation, Design Strategy, Managed Services, B2B Product Management, Data Reporting, Healthcare Software, Onboarding, Aha!, Software as a Service (SaaS), APIs, Mobile App Development, Data Warehousing, Productboard, SEO Tools, Search Engine Optimization (SEO), Email Marketing, Growth Marketing, User Experience (UX), Consumer Services, Retail & Wholesale, Advertising, Marketing Analytics, eCommerce Payments, Cost Estimation, Talent Strategy, Inventory Management, Facilitation, Workshop Facilitation, Miro, Payment APIs, Stripe Payments, Electronic Payments, Salesforce Sales Cloud, Salesforce, Software Engineering, Fintech, Robotic Process Automation (RPA), Amplitude, Innovation Strategy, Cloud Services, iOS, Sales Operations, Content Strategy, Product Design, Consumer Packaged Goods (CPG), Social Networks Development, Social Networks, Business Intelligence (BI), Data Pipelines, React Native, Sales, Sales & Operations Planning (S&OP), Cryptocurrency

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