Idiana Wang
Verified Expert in Product Management
Product Manager
Incline Village, NV, United States
Toptal member since September 8, 2020
Idiana has 5+ years of product management experience spanning consumer and enterprise software products. With a proven track record of shipping products used by millions of users and scaling an MVP product from 0 to the first 20 customers, Idiana is a customer-focused and data-driven product manager who can help your team execute and deliver.
Expertise
- Agile Product Management
- Certified Scrum Product Owner (CSPO)
- Customer Discovery
- Feature Prioritization
- Product Analytics
- Product Ownership
- Product Strategy
- UX Research
Work Experience
Product Manager
HOVER
- Scaled an MVP web and mobile product to adoption by our first 20 enterprise customers. Led extensive customer discovery and UX research to define and prioritize key roadmap features needed to unlock the next customers.
- Led the launch of new features for eCommerce integration capabilities in partnership with the second largest building material distribution supplier in the US. Increased monthly sales throughput 5X on our end of the customer flow.
- Owned the 3D model design experience on web and mobile. Decreased funnel drop-off by 50% and increased user engagement through new features and UX optimization.
- Developed go-to-market launch plans for 3D visualization advancement releases to GA. Launched beta testing of our latest 3D graphics R&D project in photorealistic renderings of the 3D model.
- Led customer discovery and design prototyping for strategic initiatives on the 3D roadmap.
Product Manager
Movoto Real Estate
- Spearheaded adoption of A/B testing best practices and standardization in the product organization. Developed a comprehensive testing plan and outlined requirements for methodical analysis of all tests.
- Analyzed the entire real estate product funnel to identify critical levers to drive product change and prioritization, contributing to a 30% YoY increase in conversion rate. Built and defined metrics and dashboards to better understand user behavior.
- Owned ad monetization across three products. Managed an ad operations team of four. Consistently optimized and improved ad revenue by 5%-15% increase month-over-month and outperformed revenue targets by 10%-20%.
- Led user experience research through administering the NPS program and running usability testing online. Conducted an ethnography research study with several users to explore new product offerings and improvements.
- Managed and standardized process for adding new analytics tracking. Collaborated with engineering and QA to plan, implement, validate, and deploy new instrumentation to production.
- Managed new initiatives and optimized existing key features of consumer iOS and Android apps with a focus on customer acquisition, retention, and conversion. Created product strategy roadmap and maintained development backlog.
Consultant
Ernst & Young
- Performed analytics on business data across verticals at a Fortune 500 banking firm. Identified risk drivers, process control deficiencies, and future improvement recommendations.
- Evaluated and improved business processes for a new financial product launch, implementation of project management platform, and compliance oversight at a large financial services client.
- Built and maintained data network diagrams through collaboration with internal and external teams at a financial services client, developing a knowledge foundation for over 30 data analytics projects.
- Mentored and supervised five junior staff members on three engagements in a senior consultant capacity. Managed budget, conducted a second-level review of client deliverables, and led client meetings.
Project History
3D Interactive House Model
https://hover.to/shared/MxV55m9RkdaDArci2ERQLed the release of GA and beta features that increased engagement for the tens of thousands of monthly active enterprise users.
Education
Bachelor of Science Degree in Information Systems
Carnegie Mellon University - Pittsburgh, Pennsylvania, USA
Skills
Tools
Google Analytics, Jira, Slack, Asana, Zoom, Google Workspace, Confluence, Pivotal Tracker, Tableau, Figma
Paradigms
Agile Product Management, User Testing, Agile Software Development, Requirements Analysis, Acceptance Testing, B2C, Marketplace Platforms, B2B2C, Agile Project Management, Business to Business to Consumer (B2B2C)
Platforms
Mixpanel
Industry Expertise
Consumer Products, Financial Services
Other
Product Management, Product Analytics, Web Product Management, Microsoft Excel, Sprint Planning, Certified Scrum Product Owner (CSPO), Product Ownership, Product Owner, Feature Backlog Prioritization, User Requirements, Requirements, User Stories, Product Requirements Documentation (PRD), UX Research, Mobile Apps, Customer Discovery, Data Analysis, Data Analytics, Wireframe to Product, Scrum Product Owner, UX Flows, Key Performance Indicators (KPIs), Agile Product Delivery, Feature Prioritization, Mobile, SaaS Product Management, Scope Management, Technical Product Management, Product Roadmaps, User Interviews, User Experience (UX), Requirements & Specifications, Communication, Data Reporting, Project Management, Product Strategy, SQL, Process Improvement, Amplitude, eCommerce, eCommerce Platforms, QA Testing, B2B, Business Analysis, Management Consulting, User Research, SaaS, Two-sided Marketplaces, Net Promoter Score (NPS), Software as a Service (SaaS), Documentation
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