Imaan Minaii

Armed with just two fresh graduates from the data analytics course at UCL, we set out to solve an incredibly complex and costly problem in the legal industry: The lack of insight into pricing before a case begins.

Even the world's largest law firms still provide quotes to their clients through little more than estimations off the top of their heads, something that both us and our client felt was unacceptable.

Here's what we did about it: We conducted deep learning with the heads of every department involved in the pricing process, used an extensive user story mapping process to refine that knowledge into specific outcomes, and developed our user stories into an MVP user experience, to be developed further by the client. We collaborated with the IT department to map internal systems and create a DevOps pipeline for delivery, managed a mountain of legal requirements for protecting client data, and built the application using a React and Django REST Framework stack. Additionally, we built an on-premises deployment pipeline to meet complex data security commitments.

This project was developed with only four professionals: A technical consultant and DevOps lead, a data engineer, and myself. We designed, built, and deployed an enterprise-grade software tool, built a comprehensive statistical and geographical model for tracking COVID-19 case numbers, and created a DevOps pipeline from scratch for the FCA.

Designed, developed, and deployed the technology behind Droga5's award-nominated campaign for Kahlua, 'No Likes Given.'

Droga5 brought me in on this campaign because despite having connections to a wide variety of technologists and agencies, nobody could solve the problem of collecting the images they required for this campaign. We used a cutting-edge neural network mapping process to create a mapping of every Instagram post ever made, using entirely public data, allowing the team to obtain images for their campaign that would have been otherwise impossible

Nominated by Webby for the 2020 'Best Use of Social Media' award.

The same team also worked together to provide detailed Instagram audience analytics on potential campaign partners for brands like Mini and Budweiser at a time when Instagram didn't provide in-app analytics.

I was brought in by Spotify to support a product manager who had been struggling and quickly transitioned to taking over the team. The first three months of my engagement were primarily focused on getting the team back on track to meet their product goals, and the back three months were spent laying the foundations to transition what was previously a sales-led organization to a customer-centric, product focus organization more fitting with their new parent company's ways of working.