
Ivan Gorokhov
Verified Expert in Product Management
Product Manager
Tbilisi, Georgia
Toptal member since October 21, 2024
Ivan is a seasoned product manager with extensive product strategy, data analytics, and cross-functional team leadership expertise. His background includes developing HR, marketplace, and geo products. Grounded in robust product management and data analytics skills, Ivan is committed to delivering substantial value to users and stakeholders alike.
Expertise
- A/B Testing
- Data Analysis
- Product Launch
- Product Management
- Product Strategy
- SQL
- Stakeholder Management
- UX Research
Work Experience
Senior Product Manager
Toptal
- Headed the launch of a new self-service product, allowing clients to hire highly vetted freelancers directly. Oversaw the active freelance experience product.
- Launched a new revenue stream enabling freelancers to bring job opportunities to Toptal, generating positive quarterly revenue and achieving a 40% conversion rate from submitted opportunities to posted jobs.
- Led a strategic cross-company initiative to launch application rate recommendations, resulting in over 60% adoption among talent and successfully hitting key pricing targets to optimize conversion.
- Launched an MVP for the candidate selection process by launching an AI-powered tool. This involved prompt engineering, collaborating with the data science team to integrate multiple machine learning models, quality assessment, and managing launch.
- Managed a team of developers, designers, and UX writers and collaborated with multiple product teams on company-wide initiatives.
- Aligned with and informed company VPs on key product decisions related to talent experience.
Product Manager
Toptal
- Improved talent conversion from application to hire by 12% through enhancements to the job application flow and supporting talent in interview preparation.
- Improved metrics and dashboard coverage for key product initiatives from 60% to 80% coverage.
- Decreased post-engagement churn by 20% by implementing job offboarding flow and talent aftercare.
- Boosted talent satisfaction scores by 20% through process simplifications and creating feedback loops aligning with a strategic goal of enhancing freelance retention by 15%.
Product Management Consultant
McKinsey & Company
- Spearheaded product development for a major CIS retailer, outlining roadmaps and key metrics for 12 internal products using OKRs.
- Recruited and trained four product owners to ensure successful product implementation.
- Implemented Scrum methodologies across eight teams, improving efficiency and collaboration.
- Defined product scopes, built metric trees, and set yearly goals in partnership with key stakeholders.
Head of Product
Moscow Department of Transportation
- Headed the development of three key products: a mobile app for drivers, a logistics management system, and a taxi analytics system.
- Crafted product strategies and visions, ensured stakeholder alignment, and managed a team of 20.
- Increased city budget income from parking fines by up to 50%, i.e., to $43 million annually.
- Launched a real-time route optimization system, boosting efficiency by 30% and reducing fuel expenses by 10%.
- Built real-time analytics dashboards enabling data-driven decisions for city management.
- Initiated anti-fraud measures, decreasing unpermitted taxis from 4% to 1% daily and reducing suspicious accounts from 2,000 to 500 daily.
Data Scientist
Deloitte
- Directed pilot initiatives in banking and agriculture sectors, defining MVP scopes and leading to successful product launches.
- Oversaw teams comprising product designers, front-end developers, and data analysts to deliver strategic projects.
- Built dashboards for client leadership using BI tools like Tableau and Redash, SQL, and Python for analytics.
Data Analyst
Data Analysis Center
- Oversaw projects on anomaly detection in medical records and demand forecasting, starting from project scoping and stakeholder management to model evaluation and implementation support.
- Provided actionable insights influencing strategic decisions in the healthcare sector for clinic leadership.
- Built numerous dashboards and ad-hoc requests on medical data, visits history, clinics, and doctors' workloads using SQL and Python for analytics.
Project History
Upsell System Launch
Launched a new revenue stream enabling freelancers to bring job opportunities to the company, achieving a 40% conversion rate from submitted opportunities to posted jobs.
ACCOMPLISHMENTS
As a product manager, I spearheaded the project using Agile methodologies, product analytics, and strategic planning. I identified potential upsell opportunities, developed the MVP, and collaborated with stakeholders to implement a scalable solution, ensuring internal teams were aligned and processes were established.
AI Candidate Selection
Launched the MVP to improve the candidate selection process with an AI-powered tool.
The MVP helps recruiters select candidates from a refined list, allowing them to focus on just two to three candidates with highlighted benefits rather than sorting through dozens of applications.
Digital Transformation of a Large Retailer
Spearheaded the digital transformation of a large retailer in CIS.
Enhancing City Taxi Service Integrity
Built a system that detected discrepancies in taxi locations.
PROBLEM
The primary issue was the mismatch between the registered and actual locations of taxis, indicating potential fraudulent accounts and unauthorized drivers operating within the city.
ACCOMPLISHMENTS
As the head of product, I designed and built a system that detected discrepancies in taxi locations. Using Agile methodologies, backlog prioritization, and strategic prototyping, we collaborated with police and taxi operators to create a near-real-time identification system for fraudulent activities.
OUTCOMES
The system successfully reduced fraudulent rides by 75% and suspended 1,500 fraudulent accounts weekly, significantly enhancing the integrity and reliability of city taxi services.
Automating Fleet Violation Detection
Reduced the workload by 80% and allowed for the reallocation of 14 full-time equivalent (FTE) to more strategic roles, thereby enhancing operational efficiency.
PROBLEM
The primary issue was the time-consuming manual review of numerous driver violations, compounded by unstable GIS data that caused delays and inaccuracies in detection.
ACCOMPLISHMENTS
I oversaw the automation process by developing a PoC and collaborating on real-time data processing and algorithm development. I utilized skills in data analysis, stakeholder management, and product strategy. Additionally, I led the creation of a UI and facilitated sessions with drivers and managers to ensure practical implementation.
Education
Master's Degree in Information Technology
National Research Nuclear University MEPhI - Moscow, Russia
Certifications
Simulator for Learning Data-driven Product Management and Growth
GoPractice
Skills
Tools
Jira, Slack, Zoom, BigQuery, Google Slides, Confluence, GIS, RabbitMQ, Git, Tableau
Paradigms
Marketplace Platforms, B2C, Data Product Management, Agile Product Management, Scrum, Agile
Industry Expertise
Logistics
Platforms
QlikView
Other
SQL, Project Management, IT Project Management, A/B Testing, Product Management, Product Launch, Product Strategy, Pendo, LogRocket, UX Research, Product Roadmaps, Roadmaps, Stakeholder Management, Leadership, Two-sided Marketplaces, ChatGPT, Presentations, Data Analysis, Business to Consumer (B2C), Market Research, User Research, User Journeys, User Interviews, Product Vision, Team Management, Product Development, Strategy, Data Analytics, Complex Problem Solving, Google Sheets, Brainstorming, Prototyping, MVP Design, Minimum Viable Product (MVP), Product Requirements Documentation (PRD), Product Leadership, Product Owner, Product Research, User Feedback, Market Fit, Business Requirements, Feature Prioritization, Requirements, Feature Planning, Web Applications, Feature Analysis, Product-market Fit, Documentation, Referrals, Generative Artificial Intelligence (GenAI), Artificial Intelligence (AI), User Interface (UI), Objectives & Key Results (OKRs), Data Science, Data Processing, API Integration, Fleet Management, Python 3, Artificial Intelligence Product Manager, Business Models, Pricing Strategy, Market Entry, Go-to-market Strategy, Go-to-market Plans, Vendor Selection, Technical Product Management, Pitch Decks, Python, B2B, Technical Hiring, Big Data, Machine Learning, Risk Management, Neural Networks, Large Language Models (LLMs), Generative Pre-trained Transformers (GPT), IT Recruitment, Product Strategy Consultant, Real-time Data, Spatial Analysis
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring