Jack Rich
Verified Expert in Product Management
Product Manager
Barcelona, Spain
Toptal member since February 26, 2024
Jack is an experienced product leader in eCommerce, native mobile, and the adtech sector, adept at building and scaling product teams to drive significant client success. He has led the creation of a new department—enhancing profitability to £100 million a year through innovative product development and data-driven strategies. Jack's approach marries data analysis with collaborative leadership, prioritizing rapid iteration and customer focus.
Project Highlights
Expertise
- Discovery
- Jobs to be Done (JTBD)
- Mentorship & Coaching
- Native Mobile Apps
- Product Leadership
- Product Vision
- Stakeholder Management
- User Research
Work Experience
Group Product Manager – Programmatic Advertising
Ocado Group
- Realigned the eCommerce monetization roadmap to reach a £100 million per year revenue stream by balancing ad placements, user needs, and stakeholder requirements in the adtech industry.
- Investigated strategic partnership conversations between CitrusAd and Criteo, optimizing tools to maximize client revenue and improve economic incentives.
- Directed a team of five product managers, boosting performance and maintaining a portfolio that consistently aligned with broad business objectives.
- Created a strategy to leverage programmatic advertising and personalization to drive targeted ads with a higher return on ad spend.
- Mastered a new monetization domain rapidly—leveraging research and networking to accelerate my ability to deliver tangible value.
Group Product Manager – Web and Mobile Platforms
Ocado Group
- Led a successful organizational transition to a new mission and objectives, demonstrating strong leadership and change management skills.
- Developed and executed product strategies for this new mission with buy-in and support from senior leadership.
- Utilized OKRs and collaborated cross-functionally to drive results and align with strategic priorities.
- Improved user experience and efficiency by leading the development of a design system across multiple domains and stakeholders.
- Coached and mentored product managers, focusing on skill development and performance improvement to drive company success.
- Ensured agile response to market changes and team coordination by utilizing agile methodologies and tools like Jira for project tracking.
Lead Product Manager – Quick Commerce
Ocado Group
- Increased potential total addressable market (TAM) by 30% for clients in the grocery industry by creating a mobile-first go-to-market strategy for same-day grocery delivery.
- Enabled data-driven decision-making and enhanced market entry plans by providing C-suite with strategic analyses for new market propositions.
- Used data to inform product and technical decisions, employing strong analytical skills to identify opportunities and risks.
- Achieved key milestones by directing cross-functional teams to implement a product strategy.
- Collaborated with various business units to build a complete picture of the complexities and requirements for a viable go-to-market product.
- Investigated the trade-offs of natives, legacy, progressive web apps, and outsourced mobile app experience to speed up time to market.
- Applied agile and lean methodologies, leveraging Jira as a source of truth for project management and team alignment.
- Kept buy-in from the rest of the organization by regularly sharing updates to maintain alignment on broader priorities.
Mobile Product Manager – Native eCommerce Apps
Ocado Group
- Enhanced app functionality and user engagement by leading the development of native mobile features, including deep linking and an SDK strategy.
- Optimized platform accessibility for diverse business needs by pioneering a franchise business model and developing a custom login and onboarding flow.
- Improved sales metrics—reduced development time and increased average basket size by £3.50—after engineering a configurable checkout solution.
- Boosted user satisfaction by initiating and leading a customer research group—integrating UX feedback to elevate product design with direct customer insights.
- Employed agile methodologies for project management, using tools like Trello, Jira, and Miro to streamline development and foster team collaboration.
Founder and Director
Innate Nutrition
- Launched a sustainable produce bags line, targeting eco-conscious families to reduce plastic waste, showcasing innovation in product development.
- Built a strong brand and online presence, implementing social media and sales strategies that amplified market engagement and customer reach.
- Expanded business reach and impact significantly by pivoting to a B2B model, forging partnerships with farmers' markets and zero-waste stores.
- Managed all business and financial operations, gaining profound insights into sustainable entrepreneurship and market dynamics.
- Utilized tools like WordPress, Amazon Marketplace, Etsy, and Google Analytics for marketing insights, ensuring data-driven decision-making.
eCommerce Product Manager
Ocado Group
- Facilitated international market expansion and enhanced global business reach by directing 25 engineers to launch MVP features.
- Optimized MVP validation with hackathons, accelerating customer feedback integration and improving feature prioritization.
- Achieved localization of the shopping experience to meet international market nuances, enhancing user engagement across diverse cultures.
- Fostered company mission alignment, driving collaborative success and scalable growth through effective leadership and team synergy.
- Utilized agile project management tools like Jira and Confluence to track progress and ensure efficient, cross-functional team collaboration.
User Experience Researcher
Ocado Group
- Applied UX research best practices like user testing and interviews to reveal customer needs and drive actionable business insights.
- Built and managed a testing community, nurturing a customer-centric culture and promoting UX principles across the organization.
- Partnered with cross-functional teams, integrating UX findings into product development and enhancing user experience and satisfaction.
- Facilitated effective UX studies by leveraging tools like UserTesting and SurveyMonkey for gathering user feedback and Sketch for prototyping.
Business Analyst
Nomad Foods
- Generated precise reports for the Birds Eye brand, enabling the sales team to leverage insights for target achievement, reflecting data analysis and reporting expertise.
- Drove improvements and informed strategic decision-making by conducting sales data analysis to uncover trends and opportunities.
- Facilitated cross-functional collaboration, synthesizing diverse information to guide critical business strategies and decisions.
- Established and managed KPIs to track progress toward organizational goals, showcasing performance management expertise.
Design Engineer
Telsonic
- Engineered bespoke ultrasonic welding machines that adhere to EU standards for automotive and medical sectors, showcasing specialized design skills.
- Created designs and technical drawings for manufacturing and prototyping using CAD and SOLIDWORKS.
- Ensured end-user satisfaction and cost-effectiveness by integrating ergonomic and economic considerations into design processes.
- Managed multiple projects simultaneously, delivering high-quality solutions on time for notable clients like Jaguar Land Rover and P&G.
Project History
Programmatic Advertising Platform Integration
Spearheaded integration analysis and discussions with CitrusAd and Criteo, enhancing ad spend efficiency and ad relevancy for our grocery eCommerce platform.
Ultimately, we decided to enhance our existing partnership with CitrusAd, optimizing client onboarding processes and achieving competitive ad spend results, thus aligning with our strategic goals and simplifying operational execution.
Go-to-Market Strategy for a Quick Commerce Mobile App
https://zoom.ocado.com/Orchestrated the launch strategy for a same-day grocery delivery app, balancing trade-offs to define a viable MVP with C-suite alignment.
After facilitating ongoing presentations and strategic discussions with the C-suite, I secured feedback and direction to steer the project toward a successful market entry that increased TAM by 30% for the geographies the service was released.
Configurable Checkout Walk Enhancement
Reimagined the checkout process—introducing a scalable, configurable system that lowered costs and increased average basket value by £3.50.
Implementing this flexible system preserved conversion rates and significantly increased the average basket value, demonstrating the successful balance between customer experience and revenue growth.
Unified Design System Adoption and Implementation
Spearheaded a design system's adoption—enhancing UX consistency and development velocity across platforms.
My role extended to advocating this pivotal change across the organization, securing buy-in from various business levels. I led the effort to develop and integrate new components, culminating in a design system robustly supported by 20 engineers monthly and achieving an 80% feature adoption rate in production environments. This strategic initiative markedly improved UX consistency and expedited development timelines.
Custom Mobile App Login and Onboarding Flow
Engineered a tailored login and onboarding flow, significantly broadening market reach for a new client model.
In collaboration with UX experts and engineering teams, we navigated through the design and technical challenges, including integration with a new single sign-on provider. Our solution mandated a store selection before login, a proposal that, after thorough user testing, received the client's endorsement. My role also involved a close partnership with QA to meticulously define user stories and acceptance criteria, ensuring a seamless and intuitive user experience and edge cases.
Education
Bachelor's Degree in Product Design
Brunel University London - London, UK
Certifications
CS50: Introduction to Computer Science
Harvard University | via edX
Solar Energy: Photovoltaic (PV) Systems
Delft University of Technology | via edX
Agile Fundamentals
Learning Tree International
Skills
Tools
Jira, Slack, Zoom, Trello, Figma, Sketch, Illustrator CC, SketchUp, SOLIDWORKS, Rhino, iOS SDK, Usertesting.com, InVision
Paradigms
Acceptance Testing, User Testing, Design Thinking, Agile, Quantitative Research, Microservices Architecture, Scrum, Kanban
Platforms
CitrusAd, Contentful
Other
Product Development, User Research, Project Management, Collaboration, Product Vision, Line Management, Roadmaps, Feature Prioritization, Stakeholder Management, Native Mobile Apps, Qualitative Research, Communication, Product Management, Discovery, Product Roadmaps, Cross-functional Collaboration, UX Research, Story Mapping, Presentations, Product Leadership, Miro, Prototyping, Strategy, iOS, Objectives & Key Results (OKRs), Leadership, CI/CD Pipelines, Mentorship & Coaching, Stakeholder Engagement, Release Management, Continuous Discovery, Discovery Workshops, Service-level Agreements (SLAs), Minimum Viable Product (MVP), Entrepreneurship, A/B Testing, Jobs to be Done (JTBD), Interviews, Pitch Presentations, Recruitment, Project Leadership, Google Meet, UserZoom, UX Design, Lean Manufacturing, Photoshop CC, InDesign CC, Solar PV Design, Solar, Photovoltaic Systems, C, Computer Science, Data Structures, Python, SQL, HTML, CSS, JavaScript, Android, Design Systems, Web Platforms, Team Mentoring, Business Requirements, User Requirements, System Requirements, Interdisciplinary Collaboration, Project Budget Management, Forecasting, UI Testing, Scope Management, Client Management, Responsive Web Apps, Card Payments, Internationalization, Market Research, Data Analysis, User Acceptance Testing (UAT), Product Discovery, Innovation Workshops, Product Marketing, Contract Manufacturing, Sales, Customer Research, Marketing, Finance, New Business Development, Market Strategy and Research Product Manager, Supply Chain, Distribution Management, User Experience (UX), Ethnographic Studies, UX Workshops, UX Thinking, User Interviews, User Feedback, User Surveys, SurveyMonkey, Reports, Analysis, Sales Forecasting, Financial Planning & Analysis (FP&A), Engineering, Design for Manufacture & Assembly (DFMA), Ergonomic Design, CAD, Technical Drawing, Technical Design, Cost Control, Mockups, Multivariate Testing, Workshops, Site Reliability Engineering (SRE), Pitch Preparation, Machine Learning, Big Data, Data Analytics, Market Opportunity Analysis, Strategic Partnerships, Negotiation, ROI, Feasibility, MVP Design, Collaborative Design, Strategic Planning, Feasibility Studies, Systems Thinking, Team Leadership, Checkout, Revenue Modeling, Web UI Design, Mobile UI Design, User Workflows, Cross-functional Team Leadership, Web UI, Mobile App UI, User Onboarding, Single Sign-on (SSO), User Experience Design, QA Testing, Deep Linking, Scrumban, User Stories, Lean
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring