James Routledge

Halo is a local social network for connecting people where they live. It automatically filled issues with local governments and was used by communities as a way for neighbors to socialize. Halo is a social graph (LinkedIn/Tinder) product that helps connect and discuss a knowledge graph (Facebook/Reddit) model.

Built a fully online way to pay insurance back in 2014, created a model for quoting and rating customers based on inputs, and designed a clean and clear way for people to compare insurance policies. Once purchased, it helped people always be insured for their policies, helping remove rejected claims in the business and property markets.

Built a real-time messaging interface, the concept was to launch into direct conversations with people who needed luxury service to provide them with a conversion to conversation moment, which would highly increase conversion through the funnel.

In many cases, a UHNW would delegate to a PA/EA, both the source and decision-maker.

Nuapay was a virtual bank account product and app that enabled SMEs to open business accounts with SEPA payments on the same day and reduce payment costs by 99% using the direct debit payment method to avoid costly schemes by Mastercard and Visa.

Took over a business without product market fit looking into the recruitment space. Built out a new team and took to market an offering for the hospitality market where candidates have a new form of CV based on skills that helped them demonstrate an affinity for roles without having work experience.

Beamery is a talent platform that engages with two core strategies. Passive candidate acquisition and continuous candidate engagement.

Their CRM/SaaS is designed to acquire all the potential talent you might need, create an engagement strategy around these pools of different people, and keep them connected to your hiring process until you are ready to put them into an active role.

Zine was one of the first influencer marketplaces. Focused on fashion, it was designed to create a profile or media kit for any influencer who connected up their social profiles.

For brands, it is the only product to give a rating on the quality of engagement and the fake follower counts tied to each type of social account.

Zine is a marketplace that enterprise customers use to learn which influencers to trust and offer a one-click management option for working with them on a retainer or a one-off basis.

Angi is a marketplace for home services operating in multiple countries. It offers pros a way to collect payments using their own platform, AngiPay.

My job was to run the teams at Angi to help increase payment volume, as this would directly improve pro retention.

Reorganized the team and helped the business add data-driven decisions by rebuilding how data is used from customer service and across the product streams. Added customer focus to the department with direct access to customers, which resulted in teams understanding the customer deeply for the first time, which resulted in massive improvements across the customer experience and increases in payment volumes after an extended period of stagnation.

Snaptrip is the no.1 UK site for booking last-minute holidays. But working with product teams, we were able to understand where to invest in improving the user experience for consumers looking for holidays at short notice, which resulted in a 10% increase in conversion.