Jasmine Shah
Verified Expert in Product Management
Product Manager
Los Angeles, CA, United States
Toptal member since February 7, 2022
With over ten years of experience in product organizations at software companies, Jasmine is an empathetic, data-driven, and seasoned product manager. She is passionate about solving complex problems, working with cross-functional teams, and developing impactful products that solve customer needs. Jasmine enjoys thinking through every level of a product, from strategy to the details. Her expertise includes working with engineering and data science teams on customer- and internal-facing products.
Project Highlights
Expertise
- Business Logic
- Cross-departmental Collaboration
- Data Communication
- Data Science Product Manager
- Jira
- Product Requirements Documentation (PRD)
- Recommendation Systems
- SQL
Work Experience
Lead Product Manager
NAX Group
- Launched Zero3.ai, a Scope 3 emissions reduction platform, with its public launch at Climate Week NYC in September 2023.
- Led a cross-functional team of eight; set strategic priorities/OKRs for the team to burn down risk.
- Managed user research efforts, prototype development, A/B testing, and development of key success metrics. Created a product roadmap and strategy, and served as the key point of contact for data providers.
- Oversaw a pilot initiative with a key strategic project development partner to collaborate with a major tech company.
- Presented venture progress to investors and executives at major milestones, conducting product demonstrations and outlining the long-term product roadmap.
- Led customer discovery efforts by conducting user research and testing efforts with stakeholders across the emissions reduction ecosystem.
- Co-managed venture budget with commercial lead, planning for team resources for the next phase.
- Developed product roadmaps to align stakeholders, share with investors/executives, and keep the team on track.
- Led sprint planning and grooming, and wrote product requirements and user stories for the development of the MVP.
Lead Product Manager
Abra
- Led product development for Abra Perx American Express Credit Card, managing the launch of the Crypto Card with American Express. Worked with multiple stakeholders (bank, card processor, network, engineering, legal, compliance, printer, etc.).
- Mentored a junior product manager on product development processes, creating detailed requirements and learning to work with engineering teams.
- Led the vision and developed roadmap for Abra Credit Card as part of Abra's cross-product strategy to bring more assets under management into Abra.
- Defined cohort customer analysis and a go-to-market strategy for the lifecycle of Abra Credit Card.
Senior Product Manager
VMware
- Worked with engineering and data science teams to save over $2 million per quarter on server costs for the business.
- Launched a new auto-purchasing system that decreased customer impact by 20%.
- Improved overall capacity forecasting accuracy by 33% in six months, reducing unused capacity due to forecast error by 75%.
- Built tools and reporting for the finance team to better understand how capacity was managed across our customers and identify opportunities for cost savings.
Product Manager
Intralinks
- Defined new product opportunities utilizing artificial intelligence to help investment bankers manage risk in M&A deals.
- Conducted market research and competitive analysis.
- Conducted user research, defined personas, developed a willingness to pay (WTP) storyboard, and conducted necessary experiments around the desirability, feasibility, and viability of concepts.
Venture Architect Intern
BCG Digital Ventures
- Optimized a pharmaceutical company's loyalty program strategy by identifying opportunities to improve earn and burn value and to engage in an untouched $30 billion market in innovative ways, in line with other best-in-class loyalty programs.
- Developed the go-to-market strategy for a minimum viable product and a five-year plan for a two-sided marketplace.
- Led user interviews and user research to build out the two-sided marketplace.
Senior Data Strategist
IBM
- Launched XPS, a product recommendation engine that uses IBM's Watson to mimic a highly intelligent sales associate, initially launching with the North Face and then 1-800-Flowers.com (G.W.Y.N).
- Increased order value in the North Face XPS implementation by 15% and lowered cart abandonment rate by 56%.
- Worked cross-functionally with the design team, engineering, and Watson team to solidify the value proposition and product strategy for XPS.
Product Manager
Thrillist
- Conducted A/B tests on the user funnel, increasing user acquisition through new channels like Facebook and Google.
- Developed competitive analysis and helped shape a go-to-market strategy for JackThreads international.
- Redesigned editorial tools used by over 50 editors nationally across all Thrillist brands.
Product Owner
Updater
- Managed full product lifecycle including defining product release scope and delivery, owning and prioritizing the product backlog.
- Collaborated with CEO and COO to directly launch and demo first business-to-business product to Century 21, allowing Updater to pivot and eventually work with over 200 real estate partners.
- Led implementation of new product features and streamlined product development process.
Project History
eXpert Personal Shopper (XPS)
Led the development of an intelligent sales chatbot using Watson technology and recommendation engine for the North Face and 1-800-Flowers.com
Education
Master of Business Administration (MBA) in Business Administration
Massachusetts Institute of Technology—Sloan School of Management - Boston, MA, USA
Bachelor's Degree in Applied Mathematics
University of California, Los Angeles - Los Angeles, USA
Skills
Tools
Jira, Slack, Zoom, MATLAB, IBM Watson, UX Tools, Figma
Paradigms
Agile Product Management, Agile Project Management, Agile, Scrum, Requirements Analysis, Mobile App Design, Kanban, B2C
Other
Business Cases, Business Logic, Product Requirements Documentation (PRD), Cross-departmental Collaboration, Minimum Viable Product (MVP), Startups, Requirements & Specifications, Scope of Work (SOW), Product Lifecycle Management (PLM), Feature Backlog Prioritization, User Stories, User Flows, UX Flows, Sprint Planning, Cross-functional Collaboration, Backlog Grooming, Data Science Product Manager, SQL, Data Communication, Recommendation Systems, Data Analysis, Product Roadmaps, Project Management, Discovery, Product Management, Data-driven Decision-making, Mobile App Development, MVP Design, Feature Prioritization, Fintech, Feature Roadmaps, Product Design, SaaS, Business Systems Analysis, Business Process Analysis, Roadmaps, End-to-end Implementation (E2E), Project Timelines, Mobile Apps, Product Strategy, Apps, Product Owner, Software Development Management, Product Ownership, Mobile Applications, Function Flow, Competitor Analysis & Profiling, Market Research, Digital Product Management, eCommerce UX, Web & Mobile Applications, Technical Product Management, Reporting, Agile Leadership, Web Applications, Business to Business (B2B), B2B, Software as a Service (SaaS), Prototyping, Conversational AI, Data Products, AI Product Management, Discovery Workshops, Google Meet, System Design, Internal Communications, Machine Learning, Amazon Web Services (AWS), Amazon EC2, Statistical Data Analysis, Statistics, Mathematical Modeling, Finance, Communication, Business, Artificial Intelligence (AI), User Experience (UX), Client Services, Client Relationship Management, Marketing, International Expansion, International Growth, Tools, Quality Assurance (QA), Business Analysis, Release Management, Design, Email, Product Growth, Mobile UI, Credit Cards, Credit Card Processing, Cryptocurrency, Financial Software, Finance APIs, Dashboard Design, WordPress, Product Coach, Data-driven Dashboards, Go-to-market Strategy, Pricing, Pricing Strategy, Mobile UX, Manual QA, QA Test Plan Management, QA Testing, Mobile App Testing, Architecture, Strategy, User Research, Unit Economics, Growth Strategy, Growth, Editorial Design, A/B Testing, Strategic Initiatives, Marketing Strategy, PILOT, Product Discovery, Customer Discovery, Lean, User Interface (UI), Competitive Analysis, Risk Assessment, iOS, Go-to-market Plans, Generative Artificial Intelligence (GenAI)
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