Product Consultant2018 - PRESENTConsulting Work
- Oversaw a product for a music startup that leverages artificial intelligence to create song structures and templates to disrupt the soundtrack industry.
- Spearheaded a product for a social media influencer platform that connects brands to influencers.
- Managed a product for a social network where users can share product and travel recommendations.
- Led a product for market feedback tool (iOS app) that integrates with the largest global survey aggregators.
Vice President, Product2018 - 2019Incode Technologies
- Came up with a new vision and led the company pivot from a struggling consumer photo-sharing app to face-recognition-based experiences for banks. Validated the B2B pivot by making a sale to a bank with more than $100-billion in assets.
- Ideated, designed, and oversaw the launch of more than 20 iOS, Android, and web-based MVPs for clients in financial services, government, social media, and retail.
- Implemented a new scrum-based software development process across engineering teams in the United States, Mexico, and Serbia in order to document and better discuss requirements, measure and increase engineering velocity, and stop developer attrition.
Manager, Product Management2013 - 2018Amazon.com
- Led engineering and product teams to build a self-service marketing platform for Amazon vendors. Drove more than $1 billion in revenue and saved more than 100,000 hours of work for global Amazon employees.
- Created a multi-year roadmap for a 30-member engineering team and led reviews with Head of North America and Head of WW Retail.
- Spearheaded Amazon's promotional strategy across six organizations, worked with science teams to launch 20+ machine-learning models and built paradigm-shifting promotion quality service.
- Led training sessions on how to work backward from the customer process, to gather product ideas and requirements from internal and external customers, business writing, and product management.