
Jason Lanier
Verified Expert in Product Management
Product Manager
Austin, TX, United States
Toptal member since September 27, 2022
Jason has a proven track record of driving new product initiatives to successful outcomes for both highly structured and fast-paced projects. He offers a unique passion for combining entrepreneurial energy with operational savvy and process discipline. From early-stage concept definition to successful market introduction, Jason works effectively with all product stakeholders to drive clarity in requirements, compliance with schedule and cost, and alignment with management expectations.
Project Highlights
Expertise
- Go-to-market Strategy
- Market Research & Analysis
- Market Strategy and Research Product Manager
- New Product Business Cases
- Product Management
- Product Positioning
- Product Strategy
- User Requirements
Work Experience
Director, Product Management
National Instruments
- Led an innovation program to accelerate cloud readiness, collaborated with the CTO office and platform division, and proposed key technology shifts across the portfolio, with focus areas of analytics, data science, and edge intelligence.
- Conducted new product initiatives from early concept through lead user programs and market adoption and managed needs analysis, requirements synthesis, business case development, product roadmap, and go-to-market planning.
- Directed a market insight program to assess customer needs and potential strategic responses and collaborated with a research team to develop executive briefing materials.
Vice President and Product Manager
AtHand Software
- Collaborated closely with key customers to establish solution requirements and product priorities and pursue key wins contributing to revenue acceleration and the company's inclusion in the 2009 Deloitte Technology Fast 500.
- Led product initiatives to modernize the technology platform and diversify iOS and Android device support in preparation for the company's acquisition.
- Collaborated with a small team to execute a successful startup rescue and turnaround and repositioned product plans and roadmaps to align with an enterprise solutions strategy and collaboration with top-tier system integrators.
Technical Consultant
Trilogy
- Acted in a technical implementation role for a fast-paced, high-growth software startup.
- Delivered enterprise pricing solutions for Fortune 500 customers and led application development efforts for a significant customer project.
- Comprehended the ropes of enterprise-class software development while working as a customer-facing developer, application architect, and business analyst, ultimately inspiring my transition to product management.
Project History
Field Service for Oil and Gas
Led the development of field service and field mobility software solutions focused on the oil and gas market, managed needs analysis, user requirements, product definition, pricing, and packaging.
Systems Management for Test Engineering
http://www.ni.com/systemlinkLed product and business case development for a new systems management offering for NI company and managed a successful lead user program and go-to-market campaign, leading to widespread product adoption.
Field Asset Management
Led the software definition and productization of a field asset management offering for an early-stage startup, leading to crucial customer wins and the ability for the company to operate profitably and self-sustaining status.
Education
Bachelor's Degree in Engineering Product Design
Stanford University - Stanford, CA, USA
Skills
Tools
Slack, Zoom, Jira, Google Docs, Microsoft Outlook
Paradigms
Requirements Analysis, Azure DevOps, Agile, Database Design, Functional Analysis
Other
Business Requirements, User Requirements, Functional Requirements, Requirements, Product Management, New Product Business Cases, Product Marketing, Product Planning, Business Cases, Needs Analysis, Feature Planning, Feature Analysis, Feature Prioritization, Feature Backlog Prioritization, Feature Roadmaps, Product Roadmaps, Product Strategy, Product Strategy Consultant, Market Strategy and Research Product Manager, Strategy, Functional Specifications, UI Specifications, Marketing, New Product Rollout, Product Positioning, Competitive Analysis, Competitive Strategy, Market Research & Analysis, Market Opportunity Analysis, Pricing Strategy, Go-to-market Strategy, Sales Training, Project Design, Project Planning, Project Management, Project Budget Management, Project Scoping, Engineering, Design, Customer Analysis, User Needs, Software Development, Software Consulting, System Requirements, Technical Requirements, Design Requirements, Design Specifications, Mobile, Mobile UI, Field Service, Business Analysis, Roadmaps, Product Packaging, Market Assessment, User Roles, Portfolio Management, Pricing, Microsoft Teams, Salesforce, Microsoft 365
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