Jayson Robinson, Product Manager in London, United Kingdom
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Jayson Robinson

Verified Expert  in Product Management

Product Manager

Location
London, United Kingdom
Toptal Member Since
June 1, 2020

As well as being a senior product management consultant, Jayson also trains other product managers. Most recently, he has also started his own businesses. He has performed a wide spectrum of product roles, from advising investors and CEO of a fitness startup on strategy and brand positioning, to leading a large cross-functional team at an FTSE 100 retailer. However, Jayson is most at home—and most effective—working for early-stage startups with a growth mindset.

Work Experience

Founder & CEO

2019 - PRESENT
Pre-Launch Startup - Pet Food Subscription
  • Designed and prototyped a functioning end-to-end MVP using a primarily no-code technology stack, including front-end website, payments, automation, database, and authentication.
  • Ran early-stage market testing campaigns on Google Ads and Quora to validate assumptions in the growth model on cost-per-click and cost of acquisition, and assure business profitability.
  • Recruited freelance digital specialists to take my prototype to production and market-ready launch, as well as supply-chain consultants to identify and implement the supply chain model.

Product Management Consultant, Director

2017 - PRESENT
Productvamp Ltd
  • Managed my own consultancy business, providing product management consultancy and advice to companies—primarily startups—and product management training.
  • Hired by the investors of a London based fitness app to work directly with the CEO to perform a wide-ranging assessment of their brand positioning, product, and growth strategy. Led workshops and provided strategic recommendations on approach.
  • Hired by two co-founders of a high-profile, London-based health supplements startup as interim head of product to get their digital product ready for a big promotion push. Improved their conversion rate by 40% within eight weeks.
  • Led and facilitated Mind The Product workshops to train product managers on a range of topics, from product management fundamentals to more focused topics like analytics and user research.

Lead Growth Product Manager

2017 - 2019
Toptal
  • Drove 6-figure improvements in incremental annualized revenue from SEO and CRO optimizations in the first 5 months through a series of experiments.
  • Led the overall growth product function and grew the product growth teams from five to 25; designed the org structure; as well as recruited engineering leads, designers, engineers, and PMs.
  • Increased annual incremental revenue by > 30% ARR through product growth led initiatives.
  • Worked directly with CEO and executive team to lead the definition, strategy, and execution of the re-branding of the website.
  • Spearheaded the redesign of the company blog, with a readership of over 500,000 monthly visitors, increasing subscriptions by 2.3x and time on site by almost 50%.

Product Manager; On Demand Grocery Delivery

2017 - 2017
Marks and Spencer
  • Launched M&S’ new grocery on-demand delivery service to the public. Built initial MVP to M&S staff (soft launch) from 0 lines of code in 11 weeks, with fortnightly user testing.
  • Motivated a cross-functional team of developers, copywriters, and designers that were building faster than the steering committee could decide on what features to build.
  • Designed the digital strategy and roadmap for the Home Business Unit—£150+ million annual revenue—presenting to the head of BU.

Product Manager; Saas

2014 - 2017
Reevoo
  • Led end-to-end design and delivery of a new B2B product suite, followed by the deprecation of existing suite, estimated at 3+ years of technical debt.
  • Led a team of two designers and 12 developers across the entire product portfolio (at peak).
  • Designed, prototyped, and built an early version of a new insight product responsible for £7,000 MRR (£84,000 ACV).
  • Hired and line-managed a team of data analysts to build, maintain, and improve our analytics offering to clients.
  • Transformed the roadmap prioritization approach from deal-driven to value-driven, and our communication approach from spreadsheets to a centralized, accessible interface.

Senior Consultant

2010 - 2014
Deloitte Consulting/Deloitte Digital
  • Brought to market an innovative social media sentiment analytics index for the UK retail banking industry, working across the product development lifecycle.
  • Worked on a range of client engagements from strategic cost reduction, sales effectiveness, digital, and analytics. This was across a variety of sectors, including banking, insurance, media, and FMCG.
  • Line-managed teams of analysts and consultants on client engagements.

M&S On-Demand Grocery Delivery

https://www.bbc.co.uk/news/business-39743611

Led the design and development of a new on-demand grocery proposition in the UK market, attaining national press coverage.

Marks and Spencer, an FTSE 100 retailer, decided to trial a new on-demand food delivery service. As PM, I ran the cross-functional team in the design and delivery, bringing this to firstly a soft launch (to internal staff) and finally to public launch.
It was a sensitive project due to the press' focus on the retailer's growth prospects, where decisions we made had a potential impact on the company's share price.
Through weekly user research, ethnography, and user testing, we built and iterated a complete product in 11 weeks. This included the digital product, supply chain and logistics, and integration with third parties such as our courier and payments services.
Feedback from early adopters was overwhelmingly positive.
2004 - 2007

Bachelor of Arts Degree (Hons) in Management and Philosophy

University of Leeds - Leeds, West Yorkshire, UK

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