Jeff Greenberg

A research team at the University of California at Irvine developed a type of software that enables anyone to mount a set of computer monitors next to each other and have them behave as if they are one massive, very high-resolution display.

I licensed the technology from the university and formed a company to take it to market. The research team had used the technology to display extremely high-resolution images that were great for academia but of limited value in the commercial world.

In response, I conducted market research to determine that the technology could be used to combine multiple live feeds into the display matrix to meet the emerging needs of the control room market. I worked with engineering to identify any needed functions to fulfill these requirements and added them to the product roadmap. I also determined the best way to communicate the advantages of our approach to the market. Ultimately, I grew the company into a multimillion-dollar business with customers in 60 countries without the need for external funding. Today, I sit on the company's board and provide oversight.

I was initially asked to provide consulting services to a manufacturing company that was losing money and market share.

I determined that significant restructuring was required and oversaw the implementation of that restructuring. This work included appointing a co-CEO to work with the founder, who no longer wanted to manage day-to-day operations. I also changed the distribution strategy, rebuilt the sales team, and updated the product line to meet new requirements. Finally, I introduced a new product line to meet the emerging need for customized products.

Based on the positive results of my work, the company appointed me to the board of directors. In that position, I continued to oversee these strategic changes as the company transitioned from an operating loss to profitability while increasing revenue and market share.

In 1997, I was commissioned to develop a business based on one of the first high-resolution rear-projection display systems available anywhere.

I conceived of the world's first multipoint multimedia conferencing system that integrated video conferencing, whiteboarding, application sharing, and document sharing among users in multiple locations. Then I developed functional specifications for the product, identified partners from whom to source all needed components, and negotiated and executed all necessary agreements. I also oversaw the development of hand-built prototypes which we demonstrated to focus groups in three cities.

Based on these positive results, I convinced the company's worldwide product planning group to set up a factory and begin production of the product.

Tasks Accomplished:
• Worked with a vendor of consumer-and-small-business communication products to guide their transition from modems to local area networks.
• Conducted market research to determine key features of new products and to prioritize the introduction of those products.
• Worked with marketing to ensure proper communication of critical features to channel partners and end-users.

I was retained by an accountant who conceived of a product to help eCommerce operators manage their inventory and more completely track the landed costs of their products. The founder had no software development experience and needed assistance working with an outsourced development team to bring her concept to fruition.

Tasks Accomplished:
• Built wireframes, reviewed proposed functional specifications, and participated in weekly sprint reviews with engineering.
• Delivered the MVP market within a month of the initially scheduled target.
• Developed marketing materials for the soft launch of the product, including the website and various pieces of marketing collateral.

I was retained by the inventor of an emergency drinking water storage system to help him finish the productization and prepare the company for a product launch.

Tasks Accomplished:
• Advised on final product configurations to simplify the order process and satisfy customer requirements.
• Developed various marketing materials including brochures, web content and press releases.
• Worked with channel partners to provide all detailed specifications necessary to be listed on the GSA contract for sales to all federal agencies.

I was retained by a cloud virtualization expert to help him reposition and expand his business.

Tasks Accomplished:
• Worked with the client to define the modified business, identify resource requirements, develop key sourcing and distribution partnerships, and create corporate marketing materials.
• Successfully negotiated multiple six-figure sales contracts.

A new entrepreneur identified a need for a specialized local transportation service. He had no startup or software experience and relied on me heavily.

Tasks Accomplished:
• Conducted market discovery research with potential clients.
• Developed a financial P&L model including CapEx and OpEx.
• Evaluated traditional, hybrid, and electric vehicles' finances.
• Drafted functional specification for the software
• Created mobile and desktop mockups.
• Acted as a product owner through the agile development process.
• Identified regulatory compliance requirements.

I worked with a seasoned entrepreneur to launch a new product that integrated front-end shopping system with back-end operations.

Tasks Accomplished:
• Conducted a competitive analysis.
• Researched potential target market segments.
• Developed the value statement and positioning.
• Created the messaging.
• Developed the website.