Jeffrey Zhu
Verified Expert in Product Management
Product Manager
Los Angeles, CA, United States
Toptal member since May 6, 2022
Jeffrey is an edtech entrepreneur turned technical product owner with eight years of experience. He is an innovator by nature and has transformed basic ideas into tangible products disrupting legacy industries. With his startup background, Jeffrey specializes in building scalable systems while optimizing existing workflows through advanced statistical experimentation efforts. As a product leader who creates powerful growth loops to drive user acquisition, he will be a great asset to any team.
Project Highlights
Expertise
- Client Relations
- Curriculum Design
- Customer Acquisition
- Experimental Design
- Growth Hacking
- Paid Search
- Pitch Decks
- Workforce Management (WFM)
Work Experience
Senior Product Manager
Eventbrite
- Developed a new Eventbrite Boost product offering that is a suite of marketing tools for event creators resulting in a 63% increase in sales.
- Increased the outbound marketing activity by 23% with a gain of 19% ROI.
- Led a team of 10 engineers and worked cross-functionally with product designers, user research, legal, product marketing, and others.
Senior Product Owner of Marketing Technologies
FLYR Labs
- Directed a full product integration post-acquisition through technical infrastructure changes and creating a consistent central data model.
- Owned client relationships, including Delta Air Lines, Air France, and British Airways, to translate user needs into tangible product feature creation requirements.
- Managed customer acquisition sales funnels, which led to five new clients in just a year and drove ARRP up by 23%.
- Created customer retargeting capabilities from scratch for over a million airline consumers.
- Built direct integrations to present dynamic fields with top advertising platforms such as Google, Meta, and Bing.
- Developed a dynamic asset library, providing non-technical clients with easily deployed tables, maps, and banners and reducing the need for internal development resources by 74%.
Technical Product Manager
System1
- Redesigned experimentation as a scalable product by creating an internal platform to utilize complex statistical modeling and designs, such as multi-armed bandit solutions.
- Developed wireframes in alignment with user personas to maximize the monetization of a search platform worth $40 billion in annualized revenue.
- Implemented Agile workflows, including managing sprint planning between 11 marketing, analytics, engineering, design, and product team members.
- Initiated the development of the Responsive Acquisition Marketing Platform, the internal software that utilizes machine learning to match high-intent customers with advertisers at scale.
Growth Hacker and Co-fouder
Zenzu Tea
- Led production verticals, including packaging design, sourcing from local Chinese farmers, product management, and distribution.
- Implemented social media marketing campaigns and advertisements with real-time dashboards built on Tableau to track performance and automatically flag spikes in cost per click (CPC).
- Secured three new B2B accounts that brought our product inside local Los Angeles coffee shops.
Experimentation Data Analyst
System1
- Translated billions of rows of customer data into actionable insights to advise leadership on a monetization strategy, resulting in 15% cost reductions.
- Self-initiated a project to leverage and productize experimentation wins across 500 unique customer segments, resulting in annual profit gains of $30 million.
- Crafted dynamic Tableau dashboards to monitor key performance metrics created through collaborative strategic planning.
Chief Executive Officer and Founder
Eden Learning
- Secured over $500,000 gross profit within the first year of creation, operating with just a staff of three.
- Performed A/B testing to adapt email marketing strategies, bringing in monthly revenues of more than $20,000 over six months.
- Authored a data-focused SAT curriculum and educated 30 staff on personalized lessons, resulting in 54% better student improvement when compared to competitors.
- Led a SQL database development that logged student performance and offered guidance on future teaching lessons, producing a 41% SAT score increase on average.
- Developed financial models and proposals to institute individualized tutoring programs for at-risk Dekalb County public school students.
Project History
System1 Experimentation Platform
Created an internal experimentation platform to blend automation features and simple interactivity for non-technical users, resulting in a $30 million gross profit increase within the first year.
Eden Learning SAT Guide
https://docs.google.com/document/d/1FHOdOzEmG8d2Q5ckrRhN77WMvV5k4dlZBohWOZwz2d4/edit?usp=sharingAuthored a data-focused SAT curriculum that produced a 41% SAT average score increase across more than 5,000 students.
FLYR Labs Customer Retargeting
Developed an individually sold customer retargeting product used by top airlines like Delta, British Airways, and JetBlue. The product automates personalized retargeting offers based on unique customer behavior and a machine learning model.
Education
Bachelor's Degree in Political Science
Emory University - Atlanta, Georgia, USA
Certifications
User Experience Design
Linkedin Learning
Microsoft Advertising Search Certification
Microsoft
Google AdWords Certification
Product Strategy
Reforge
Experimentation + Testing Deep Dive
Reforge
Product Management | Cornell Certificate Program
eCornell
Front-end Engineer
CodeAcademy
Advanced SQL
DataCamp
Python for Everyone
University of Michigan | Michigan Online
Data Analytics Bootcamp
THINKFUL
Skills
Tools
Jira, Slack, Zoom, Mailchimp, Tableau, GitLab, Google Optimize, GitHub, GitHub Pages, Tableau Desktop Pro, Google Analytics, HubSpot, Seaborn
Paradigms
Agile Workflow, Digital Marketing Best Practices, Key Performance Metrics, Pay-per-Click (PPC), Agile Product Management, Agile, Conversion Rate Optimization (CRO), B2C, Database Design
Platforms
Google Ads, Enterprise Resource Planning (ERP)
Industry Expertise
Marketplaces, Nonprofits, Consumer Products
Other
Paid Search, Product Strategy, Product Roadmaps, Big Data, Data Analysis, Data Visualization, Microsoft Excel, Experimental Design, Optimization, Growth Hacking, Workforce Management (WFM), Customer Acquisition, Google Meet, Presentation Design, Pitch Decks, Communication, Team Leadership, Curriculum Design, Teaching, Experience Maps, Lean Experiments, User Stories, User Personas, User Metrics, Client Relations, Customer Support, Digital Marketing Product Manager, Agile Leadership, Sprint Retrospectives, Product Requirements Documentation (PRD), SWOT Analysis, Active Listening, Cross-functional Collaboration, Collaborative Design, Diplomacy, Marketing, Budget Management, Conversion Rate, Product Management, Business Analysis, Project Management, Business Requirements, Business Intelligence (BI), Search Engine Marketing (SEM), Digital Marketing, Digital Product Management, Omnichannel Marketing, A/B Testing, Funnel Optimization, Funnel Analysis, Growth Marketing Product Manager, Creativity, Website Traffic, Minimum Viable Product (MVP), User Requirements, User Workflows, Workflow, Process Flows, User Flows, Customer Insights, User Feedback, Customer Analysis, Customer Analytics, Customer Segmentation, Data-driven Marketing, Growth Marketing, Digital Strategy, Data Analytics, IT Consulting, B2B, Workshops, Documentation, Marketing Mix, Marketing Strategy, Email Campaigns, Marketing Technology (MarTech), Google Tag Manager, Growth, Lifetime Value (LTV), Technical Product Management, Key Performance Indicators (KPIs), Business to Consumer (B2C), Product Owner, Miro, SEO Tools, SQL, Statistical Data Analysis, Feature Analysis, Product Leadership, Content Writing, HTML, CSS, Web Design, Web Development, Workflow Optimization, Sprint Planning, Technical Requirements, Wireframing, Growth Strategy, Amazon Web Services (AWS), Client Presentations, Dashboard Development, System Requirements, Inventory Management, User Experience (UX), User Interface (UI), eCommerce, Digital Marketing Strategy, Product Marketing, Customer Research, Customer Satisfaction, Net Promoter Score (NPS), Data Science, Digital Experience Design, PostgreSQL, Agile CRM, Amplitude, Snowflake, User Retention, Python 3, Pandas, Scripting, System Design, Aha!, JavaScript, React, Statistical Modeling, UX Analysis, Roadmaps, Lean Startups, Production, Startup Funding, Sales Pitches, New Products, Curriculum Development, Audience Targeting, Bid Management, Retargeting Pixels, Dynamic Ads, Keyword Analysis, Prototyping, UX Wireframes, Interaction Design (IxD), Heap, Consumer to Consumer (C2C)
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