Jennie Johnson, Product Manager in Pittsburgh, PA, United States
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Jennie Johnson

Verified Expert  in Product Management

Product Manager

Pittsburgh, PA, United States

Toptal member since March 24, 2021

Expertise
Agile Product Management
Bio

Jennie is an expert in product management and strategy with 10+ years of experience in organizations large and small. She previously ran the product management group for the largest college search website in the United States, growing traffic from 12 to 50 million users and scaling the team along the way. Jennie also launched her own startup in 2019, which involved completing a top-ranked accelerator program and successful fundraising.

Project Highlights

Startup CEO: Retirement Atlas
Built and launched a best-in-class web platform for researching senior living communities.
Niche.com: From 12 Million to 50 Million Users
Led the product management team through a strategic replatforming focused on site speed and scalability, enabling Niche.com to dominate the education research market.
Lark Adventurewear: eCommerce Audit
Identified three key opportunities to increase revenue for a children's clothing startup in a one-week engagement.

Expertise

  • Education Technology (Edtech)
  • Product Analytics
  • Product Leadership
  • Product Roadmaps
  • Product Strategy
  • User Research
  • User Testing
  • Web Product Management

Work Experience

CEO

2019 - PRESENT
Retirement Atlas
  • Built and launched a best-in-class platform for researching senior living communities.
  • Completed AlphaLab, a top 10-ranked accelerator program.
  • Raised capital from institutional and private investors.

Director of Product

2014 - 2018
Niche
  • Grew total traffic by 300% to more than 50 million annual users.
  • Scaled the product management team from one to 10 employees.
  • Replatformed the website into a modern, mobile-first application.
  • Launched new product lines in workplace and graduate school search.

Senior Product Analyst

2013 - 2014
Sidecar
  • Served as the product owner for client experience features.
  • Built machine learning algorithms to enhance product performance.
  • Provided customer performance prediction and analysis.

Senior Analyst, Customer Analytics

2011 - 2013
Free People
  • Managed site optimization program, including A/B testing and user research.
  • Provided marketing channel attribution models and analysis.
  • Improved allocation planning with store clustering models.

Project History

Startup CEO: Retirement Atlas

Built and launched a best-in-class web platform for researching senior living communities.

Retirement Atlas is a resource and consultancy for evaluating your senior living options in Pennsylvania. We believe seniors and their families deserve efficient access to clear and unbiased information about their senior housing options. We're here to help you discover the safest communities that fit your budget and provide the best quality of life. I launched the platform in 2019 and completed AlphaLab, a top 10-ranked accelerator program.

Niche.com: From 12 Million to 50 Million Users

Led the product management team through a strategic replatforming focused on site speed and scalability, enabling Niche.com to dominate the education research market.

In 2014, Niche.com was a struggling, small-scale player in the education research market. During my tenure as the leader of the product management group, we crafted and delivered on a product strategy that focused on increasing site speed and scalability, and we solidified our status as the market leader in that category. We increased traffic by more than 300% with the bulk of the gains coming from organic search.

Lark Adventurewear: eCommerce Audit

https://larkadventurewear.com/

Identified three key opportunities to increase revenue for a children's clothing startup in a one-week engagement.

Lark Adventurewear is a startup for high-tech children's clothing. In a one-week engagement, I ran a user study, a competitive assessment, and a site analytics audit to identify areas of opportunity for the brand. Based on those insights, the client was able to quickly improve the brand perception, conversion rate, and average order value.

Education

2010 - 2013

Master's Degree in Applied Statistics

Villanova University - Philadelphia, PA, USA

2004 - 2008

Bachelor's Degree in Mathematics

Carnegie Mellon University - Pittsburgh, PA, USA

Skills

Tools

Google Analytics, R, Slack, Trello, GitHub, Jira, Zoom

Paradigms

Agile Product Management, Requirements Analysis, User Testing, Agile, Agile Project Management

Industry Expertise

Education Technology (Edtech), Higher Education

Other

Web Product Management, Product Strategy, Product Roadmaps, Product Analytics, Backlog Management, Product Discovery, User Stories, Minimum Viable Product (MVP), Market Research, Product Research, Product Leadership, Capital Raising, User Research, Design Sprints, GPS, Statistics, Product Vision, Google Meet, Startups, UX Audits, User Conversion, eCommerce, Early-stage Startups, Android, iOS

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