Jennifer Ewell, Product Manager in Olathe, KS, United States
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Jennifer Ewell

Verified Expert  in Product Management

Product Manager

Location
Olathe, KS, United States
Toptal Member Since
November 28, 2019

Jennifer has spent the past 17 years in product management roles, often as the sole product manager overseeing multiple products. Her experience includes growing existing product portfolios, helping form internal product startups in established companies, and leading MVP development for multiple bootstrapped and VC-funded startups. Jennifer is a keen problem solver, especially in complex and regulated industries, and her work has led to the launch of over a dozen software products.

Project Highlights

Social Monitoring Web App
Led strategy, development, IP protection, and contract negotiations for a regulatory-compliant monitoring app.
Driver License Issuance System
Led UX strategy and served as product owner for a state government's driver license issuance and sanctioning system.
Auditing Management System
Led product strategy, development, and market planning for a multi-industry system based on the ISO 19011 standard.

Expertise

Work Experience

Principal Consultant

2015 - PRESENT
Ewell Consulting, LLC
  • Helped IT service organizations start new software product lines.
  • Analyzed and improved business processes for clients and partners.
  • Served as UX designer and product owner for a state's driver's license system.
  • Oversaw software development and releases, implementing Agile and DevOps processes with onshore and offshore teams.
  • Managed the MVP of an audit management platform for the health and safety industry.
  • Oversaw cybersecurity compliance programs for two clients.

Senior Product Manager

2009 - 2015
Intouch Solutions
  • Led strategic, technical, and marketing work for five software products.
  • Helped establish a product line of business within the organization.
  • Supported business development initiatives with product marketing and channel support.
  • Negotiated contracts with key clients.
  • Provided internal training and client work in user experience design.

Business Systems Analyst

2008 - 2009
VML, Inc.
  • Analyzed client web applications, user and consumer processes, and monetary and personnel costs.
  • Gathered requirements and proposed system designs to two major global brands for international projects.
  • Determined business and functional needs for a global digital asset management system.
  • Participated in both domestic and international travel to meet with users and vendors.
  • Produced a roadmap of suggested system and process changes.

Product Manager

2007 - 2008
LaGarde, Inc.
  • Led strategy and development efforts for B2B and B2C eCommerce platforms.
  • Managed relations with vendors and payment processors.
  • Established usability and functionality standards for the products.
  • Created product demos and user materials.
  • Analyzed operational processes related to new products.

Business Analyst (Product Management Team)

2006 - 2007
Freightquote.com
  • Led analysis and design efforts for internal marketing and customer service products.
  • Planned data migration for an acquired company.
  • Designed usability test protocols and performed tests with target users.
  • Developed procedural and process standards for the IT department.
  • Collaborated with UX design staff for rapid prototyping.

Mid-market eCommerce Platform

https://www.digitalcommerce360.com/2008/06/03/lagarde-launches-phoenix-ecommerce-platform-to-meet-the-needs-of/

Oversaw the launch of the new platform, including its feature at the Internet Retailer conference.

LaGarde's Phoenix platform targeted mid-market B2B and B2C retailers and distributors. I began working on the platform as a business analyst on the product management team and grew to become the lead product manager, overseeing development completion and product launch activities, including sales enablement, product marketing, vendor relations, and media outreach. Though younger than many of my industry peers, I impressed vendor partners and customers alike with my ability to articulate the platform's value and usability.

Social Monitoring Web App

https://www.prnewswire.com/news-releases/intouch-solutions-launches-socialqueue-a-real-time-social-monitoring-tool-for-pharma-269183931.html

Led strategy, development, IP protection, and contract negotiations for a regulatory-compliant monitoring app.

I led the design and launch of SocialQueue, the fourth product I launched in a suite of social media products designed for the heavily-regulated pharma industry. Alongside the product development team, I used emerging technologies with control mechanisms to ensure that pharmaceutical and healthcare companies could quickly respond to content on their owned social properties, preventing the violation of FDA regulations. I partnered with the social media services team to support efforts to sell service hours based on team use of the product. These sales expanded the business portfolios of several key accounts and led to industry recognition.

Driver License Issuance System

Led UX strategy and served as product owner for a state government's driver license issuance and sanctioning system.

What was initially planned as a six-month UX strategy project expanded to two years of UX strategy and design, usability testing, business analysis, product backlog creation, sprint management, development oversight, DevOps planning, QA support, and vendor vetting. I presented product demos for state officials and consulting partners and ran interference for the development team. This project was a significant modernization endeavor, moving off of decades-old mainframes and onto a Web stack. Combining faster, more intelligent technologies with a completely redesigned information architecture and UI, new users are able to be trained and ready to deliver value to the state within weeks instead of the former six-month training process.

Auditing Management System

Led product strategy, development, and market planning for a multi-industry system based on the ISO 19011 standard.

Working in partnership with an IT consulting firm, I led product design and development efforts for the MVP of a web-based, configurable workflow system for managing safety audits. This involved heavy collaboration with the beta client, from entry-level staff up to C-suite executives. In parallel, I assisted the consulting firm in planning the product's roadmap, positioning, branding, pricing, and launch into the broader market. As this was the first product for the firm, I provided guidance not only related to the logistics of delivering and supporting products but also the differences in mindset and methodology needed between custom software and resale products.
2000 - 2005

Bachelor of General Studies Degree in Literature, Language, and Writing; Computer Science

University of Kansas - Lawrence, KS

JUNE 2021 - PRESENT

IIBA Certificate in Product Ownership Analysis (CPOA)

International Institute of Business Analysis

JUNE 2008 - PRESENT

Pragmatic Certified Product Manager

Pragmatic Institute

DECEMBER 2003 - PRESENT

Microcomputer Programmer/Analyst

Johnson County Community College

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