Joaquin van Peborgh
Verified Expert in Product Management
Product Manager
Buenos Aires, Argentina
Toptal member since April 20, 2021
Joaquin is a product manager, startup founder, and management consultant. During the early years of his career, he worked as a management consultant, solving important challenges for leading companies worldwide. Joaquin has cofounded tech startups (fintech, loyalty, dating) as the head of product and marketing with a B2B and B2C focus. He's launched a digital bank, developed a product strategy, built a growth team, and was product manager for credit cards, customer support, and satisfaction.
Project Highlights
Expertise
- Business Strategy
- Entrepreneurship
- Fintech
- Jira
- Minimum Viable Product (MVP)
- Product Management
- Product Strategy
- Startups
Work Experience
Product Manager
Banco del Sol
- Led a 12-person Agile team building the credit cards product from scratch. Required integration with an external payment processor, credit and risk engine, and fulfillment provider.
- Led evolution of our support products (in-app chat, self-serve support) and feedback tools (customer satisfaction, NPS), with clear results in app store ratings (from 2.7 to 4.2) and increased customer feedback (+ 200% monthly suggestions).
- Led bank's website development with a focus on customer acquisition. Defined SEO, analytics, and content management strategy.
- Led the analytics and business dashboard strategy, taxonomy, and implementation.
Head of Product - Cofounder
Koalia
- Developed the first loyalty cashback app in Argentina. Became Garage Personal's first batch (2019) winners and NXTP Labs' Fintech Accelerator Program (2018) participants.
- Designed mobile wallet (iOS and Android) through which users could discover cashback deals, redeem prizes and make payments. (4.1 rating in stores).
- Designed merchant's loyalty portal to manage their deals and prizes, peruse dashboards and analytics, and launch surveys.
- Built a fundraising deck and strategy for potential investors and accelerators. Selected from hundreds of startups to participate in two acceleration processes.
Associate Consultant
Bain & Company
- Helped the world’s top companies find solutions to their hardest problems. Worked in financial services, consumer goods, and public sector with go-to-market, loyalty, merchant services, performance management, and digital transformation strategies.
- Worked on a Fintech solutions case for a leading credit card company in the region, with value propositions aimed at merchants in their network.
- Worked on a digital transformation case for a leading newspaper in Argentina.
Project Manager
Odiseo
- Led the development of a collaboration tool for teams working remotely.
- Prepared fundraising material for potential investors.
- Collaborated with stakeholders from United States, Brazil, and Argentina during a thorough product discovery phase.
Project History
Landing Page for Digital Bank
Led a bank's website development with focus on customer acquisition.
I led the team that developed the website, set the product vision, objectives, stakeholder requirements, and content and analytics strategy.
App Store Rating Prompt for Active Users of Digital Bank App
https://apps.apple.com/ar/app/banco-del-sol-banco-digital/id1472358203Led the strategy and development of a prompt for active users to leave a positive rating and review on both mobile app stores and/or leave suggestions for improvement—impact: improved store ratings from 2.7 to 4.2 and increased suggestions by 200%.
To maximize customer feedback and improve app store ratings, a low friction high-impact solution was needed.
I led the team that developed a holistic solution that captured positive and negative feedback with a high success rate (50% of users gave their input). The solution consisted of a prompt that appeared to active users, which asked them about their experience with the app, led them to rate the app in the stores and leave feedback, all through the same native modal, in an integrated fluid experience.
The solution was successful since it improved store ratings from 2.7 to 4.2 and increased monthly suggestions by 200%.
Cashback Loyalty App
Designed a mobile wallet (iOS and Android), through which users could discover cashback deals, redeem prizes, and make payments. (4.1 rating in stores).
The app let users discover cashback deals through a customized list related to their preferences or through a map based on their location.
They could also redeem prizes and see their loyalty level with their favorite stores.
Finally, they could make payments through the app with their cashback.
Education
Bachelor's Degree in Economics
Universidad de San Andrés - Buenos Aires, Argentina
Bachelor's Degree in Biotechnology
UADE - Buenos Aires, Argentina
Certifications
Scrum Foundation Professional Certificate
CertiProf
Skills
Tools
Slack, Google Slides, Jira, Trello, Figma
Paradigms
Agile, Scrum
Other
Business Strategy, Entrepreneurship, Product Management, Product Strategy, Strategy, Coalition Loyalty Programs, Fintech, Startups, Minimum Viable Product (MVP), Miro, User Experience (UX), Fundraising, Technology, Innovation, New Products, B2B, Project Management, Product Design, Marketing, Web Development Strategy, Net Promoter Score (NPS), Customer Satisfaction, Financial Modeling, Presentations
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