Joshua Porten
Verified Expert in Product Management
Product Manager
Austin, TX, United States
Toptal member since November 17, 2022
Joshua is a seasoned product management leader, experienced in developing growth strategies for new and existing products and focused on driving innovation by synthesizing a deep understanding of customer requirements and technology. Joshua has a proven record of business results, bringing highly differentiated products and integrated solutions to the market, working closely with customers and stakeholders, cross-functionally with internal teams, and developing strategic partner relationships.
Project Highlights
Expertise
- Advanced Driver-assistance Systems (ADAS)
- Business Development
- Contract Negotiation
- Embedded Systems
- Product Management
- Product Marketing
- Product Requirements Documentation (PRD)
- Product Roadmaps
Work Experience
Senior Strategic Software Planner
Intel
- Performed strategic planning of platform software for roadmap discrete graphic processors (GPU).
- Managed a cross-functional working group, preparing presentations for the executive leadership team.
- Spearheaded requirements elicitation, management, approvals, and project planning.
Director of Product Management
Uhnder
- Led the product and business development for Uhnder's 4D imaging radars and software portfolio, including customer requirements elicitation and negotiation, specifications, release planning and management, and roadmap planning.
- Collaborated cross-functionally with engineering, systems, applications, sales, operations, legal, and finance teams, handling deep customer relationships and sales, partner and vendor management and contract negotiations, and collateral creation.
- Created system and product requirements for multiple radar sensors, including hardware and software, and developed the product strategy for leading automotive and last-mile delivery customer programs.
- Introduced the software business plan, licensing, and software development kit (SDK) for Uhnder.
- Managed the product SDK, including radar system-on-chip (SoC) software (RDC API, RTOS, drivers, radar data pipeline, security, calibration) and host software (sensor protocol, driver, ROS framework, perception libraries, tools, visualization).
- Directed the multi-sensor radar perception, including tracker and occupancy grid map and post-processing software optimized for robotic and automotive applications.
- Developed a partner ecosystem for third-party software integrations, developers, hardware and vehicle integration, and resale of Uhnder radars.
- Designed product briefs, data sheets, customer presentations, and developer training.
Senior Staff Product Manager
Samsung Strategy and Innovation Center
- Managed Samsung's product DRVLINE, an advanced driver assistance systems (ADAS) full-stack solution, including functions, perception, middleware, silicon, hardware, and tools.
- Collaborated on the product with engineering teams for design, operational due diligence (ODD) for proof of concept (POC) demonstrations, and collateral creation. Managed specifications and roadmap planning.
- Led the software development targeting a heterogenous multicore SoC for ADAS, including ARM processors, GPU cores, and acceleration engines for machine learning, neural processing unit (NPU), computer vision, video compression, voice, and security.
- Developed the product requirements document (PRD) specifications for automotive autonomous driving (AD) framework, ADAS safety, comfort functions, and POC ODDs.
- Created the framework specification, including microservices, publish/subscribe communications infrastructure, and a new interface design language (IDL) and code generator.
- Surveyed the leading automotive SoCs with machine learning and computer vision cores for ADAS solutions.
Project History
Cisco Interactive Services Solution
Managed the Cisco Interactive Services Solution, a next-generation cloud-based signage solution that combines web-based content and applications for touchscreen, interactive, and video collaboration.
As a result, I released the solution to market within 12 months, winning a best-of-show award at the Digital Signage Expo for interactive digital signage solutions.
Automotive Radar | Software, Hardware, and Sensors
Led the product and business development for Uhnder's 4D imaging radars and software portfolio, targeting automotive and last-mile robot delivery applications.
New Video Infrastructure Product Segment
Developed a growth strategy for a new video infrastructure segment, increasing sales and winning major OEM customers by establishing an integrated customer engagement model with marketing, sales, systems, applications, legal, and partners.
The deliverables included a solution for the customer's media server platform for the data center, including an AMC board, new multicore silicon, and system field programmable gate arrays (FPGA) and scalable video coding (SVC) video compression software. I also established a new global video demand-side platform (DSP) software group that developed multicore software-based HD video codecs for telepresence and media servers in the data center.
Education
Master's Degree in Electrical Engineering
Santa Clara University - Santa Clara, California, USA
Bachelor's Degree in Electrical Engineering
Technion - Israel Institute of Technology - Haifa, Israel
Skills
Tools
Jira, Confluence, Polarion
Paradigms
Agile Workflow
Platforms
Demand-side Platforms (DSPs), DNN
Other
Product Management, Product Marketing, Product Roadmaps, Embedded Systems, Marketing, Product Requirements Documentation (PRD), Contract Negotiation, Advanced Driver-assistance Systems (ADAS), Cross-functional Team Leadership, Automation, Aha!, Jama, Image Processing, Business Development, Product Licensing, Software, Computer Vision, Automotive SPICE, Partner Management, Radar, Videos, Audio, Autonomous Navigation, Digital Signal Processing, Team Management, Leadership, System-on-a-Chip (SoC), DSP, Communication, Computer, DOORS, Machine Learning, Frameworks, Solution Portfolio Management, Electronic Sensors, SDKs, Video Compression, Video Processing, Video Analytics, Video Conferencing, Systems
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