Julia Stefani
Verified Expert in Product Management
Product Manager
San Francisco, CA, United States
Toptal member since May 20, 2021
Julia is a product and engineering leader with over 12 years of cross-industry expertise in eCommerce, payments, investments, and social media. At Facebook, she was the product track lead for F8 2017, responsible for launching over 40 products. Julia has spent most of her career in Silicon Valley, leading teams and product development across the US, Europe, and Asia for Expedia, Trip Advisor, and Facebook, and currently leads SoFi's growth as a principal PM the Invest product line.
Expertise
- A/B Testing
- Agile Project Management
- Competitor Analysis & Profiling
- Growth Model
- Product Management
- Program Management
- Story Mapping
Work Experience
Principal Product Manager
SoFi
- Led the acquisition team and roadmap delivering 40-50% Q/Q growth the last four quarters.
- Led cross-functional initiatives with marketing, compliance, and other internal growth product teams.
- Managed the invest gross funded users, virality, and the onboarding experience.
Technical Program Manager
- Served as the product track lead for F8 2017, responsible for the launch of over 40 products at the conference.
- Created and executed a payment modules roadmap that served all consumer payment products within Facebook: Peer-to-peer donations, charity donations, events (i.e., partnership with Eventbrite), the messenger bot platform, and Oculus.
- Led the implementation of KYC (know your customer) flows for Facebook’s P2P product in France and the UK.
- Led a product team in building a double-sided marketplace in Thailand through Messaging Commerce.
Product Manager
Expedia
- Led the Asia product optimization effort through AB testing resulting in 100% YoY growth.
- Led the Activities Line of Business mobile product team: Defined the MVP, led the global rollout, and crafted a go-to-market and growth strategy.
- Managed the team responsible for white-labeling the Expedia app for ten strategic partnerships and brands delivering over 20% in mobile revenue.
- Oversaw a globally distributed team (US, India, Europe) comprised of engineers and cross-functional partners.
- Led the engineering team responsible for the entire Expedia product portfolio on the mobile web and 20% of the revenue.
- Assisted in defining the technical roadmap for the mobile division of the company.
Web Engineer and Project Manager
Bayern
- Led and championed the transition of the company to a new service management platform.
- Defined the MVP and roadmap for the sole IT service management platform within the company used by over 2,000 employees. Managed the global implementation of the platform and decommission of old system, a $2 million project.
- Led the design and implementation of various infrastructure systems valued up to $1 million each.
- Assisted the team that configured and maintained the web infrastructure supporting Monsanto’s $13 billion yearly business.
Project History
Million Member Celebration
As the principal project manager on the Invest product line, I led a cross-functional team to build an engaging in-product experience to celebrate SoFi reaching one million members and serve as a growth loop for our Invest member base.
Education
Graduate Certificate in Project Management
Washington University In St. Louis - St. Louis, Missouri, USA
Master's Degree in Information Management
Washington University In St. Louis - St. Louis, Missouri, USA
Bachelor of Science in Computer Science
Truman State University - Kirksville, Missouri, USA
Bachelor of Arts Degree in Business Administration - Finance
Truman State University - Kirksville, Missouri, USA
Certifications
Growth Models & Product Strategy
Reforge
Skills
Tools
Slack, Zoom, Jira
Paradigms
Agile Project Management, Agile Product Management, Change Management
Other
Project Management, Product Management, Program Management, Strategy, Amplitude, Leadership, Software Development Management, Distributed Team Management, Growth Model, User Research, Story Mapping, Competitor Analysis & Profiling, A/B Testing, Product Strategy, Team Management, Investment Analysis, Marketing, Business Operations, Computer Science, Algorithms, Configuration Management
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