Karen Onigbinde, Product Manager in Lagos, Nigeria
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Karen Onigbinde

Verified Expert  in Product Management

Bio

Karen is a highly versatile senior product manager with four years of product strategy and development expertise across diverse industries. She has proven experience working in early startup environments and mid-large companies, tackling problems, and ensuring both customer and business needs are prioritized to achieve the greatest business value. Karen consistently leads the delivery of high-quality products on time and within budget.

Project Highlights

MVP Research and Design for Digital Platform to Incorporate Businesses Anywhere in the World
Researched, designed, and executed a minimum viable product (MVP) for the application and managed engagements with partners and 3rd-party contractors to reduce time to market.
MVP and Product Operations for Logistics Management Application
Co-founded and led the product ideation and development of a logistics management application used by clients to streamline their inventory management and deliveries, resulting in a 20% decrease in delivery times.
Product Consultant: Product Ideation and MVP planning
Conducted a 30-day research and validation project for a digital payment service, executed competitive research, validated the idea, and created the business justification for the stakeholders.

Expertise

  • Agile Product Management
  • B2C
  • Feature Backlog Prioritization
  • Market Research
  • Product Ideation
  • Product Roadmaps
  • Product Strategy
  • User Research

Work Experience

Senior Product Manager

2021 - PRESENT
Piggyvest
  • Engaged with stakeholders to define and drive the product vision, strategy, and long-term roadmap for PocketApp, managing stakeholder expectations, creating OKRs, and working through dependencies across multiple teams for the effective execution of set goals.
  • Led the development of a mobile payments application that processed over $1 million monthly by creating and executing the product roadmap, carrying out user research and design tests, and coordinating lean product development across the team.
  • Leveraged product analytics and user data to drive product development decisions and tested solutions using product prototypes to increase user engagement by 25%.
  • Redesigned and implemented sign up and onboarding flows for better KYC/AML compliance, reducing fraud cases by 60%.
  • Achieved a 15% increase in customer acquisition and retention month on month by driving product improvement initiatives, including user research, hypothesis testing, and implementation of validated ideas.
  • Spearheaded continuous discovery through user research; leading to an improved customer feedback loop and data-driven iteration to improve user satisfaction by 12% monthly.
  • Successfully led the design and execution of a debit card scheme for users. Created user flows and distribution plans and engaged with 3rd party providers to design, build, integrate, and test APIs for the desired output.

Product Manager

2021 - 2022
Healthlane
  • Led the development of the product vision and strategy.
  • Built the MVP that generated a 40% MoM revenue increase within the first three months of launch.
  • Improved customer engagement, loyalty, and satisfaction with the 8% increase in NPS scores.
  • Developed initiatives and campaigns to improve product conversion, retention, and revenue metrics.

Technical Program Manager

2021 - 2021
Babban Gona
  • Developed user stories and acceptance criteria to facilitate the delivery of high-value products on time and within the project budget.
  • Defined the governance controls for the product lifecycle, from planning to developing and delivering each product, ensuring Agile practices were implemented program-wide. This improved the speed and efficiency of development by 25%.
  • Led the roadmap implementation, defining and prioritizing program plans based on market requirements and user impact.
  • Coordinated the delivery of over six mobile applications that improved the operational efficiency of farmers and field staff by over 20%.
  • Led stakeholder engagement sessions and coordinated across different teams to gather data and product requirements to ensure stakeholder alignment.

Product Manager

2018 - 2021
PushCV
  • Led the pivot of the product to a new value proposition and designed user flows and operating processes to reflect and deliver on service-level agreements (SLAs).
  • Reduced revenue losses due to inefficient operating systems by 20% within two months by establishing and implementing budgets and timescales to develop and release new products.
  • Increased user satisfaction by redesigning the product flow and driving sales: profits increased by over 200% within six months through the implementation of newly automated internal processes and strategic partnerships.

Project History

MVP Research and Design for Digital Platform to Incorporate Businesses Anywhere in the World

https://norebase.com/

Researched, designed, and executed a minimum viable product (MVP) for the application and managed engagements with partners and 3rd-party contractors to reduce time to market.

I was a product consultant for the product and was tasked with validating the business idea and building an MVP. To that end, I conducted market research, spoke with potential partners and users, and helped to create a business case and profit and loss (P&L) statements. Furthermore, I created ideal user flows and requirements for the MVP and landing pages and interfaced with contracted developers to build the product.

Contributing to investor conversations and pitches, I enabled the business to raise $1 million for the product.

MVP and Product Operations for Logistics Management Application

Co-founded and led the product ideation and development of a logistics management application used by clients to streamline their inventory management and deliveries, resulting in a 20% decrease in delivery times.

The challenge was to take the product from idea to MVP with limited resources. I conducted market research and competitor analysis. As a co-founder, I built and scaled the product and engineering team from zero to five. With my team, I implemented rigorous testing practices (TDD, CI/CD) to ensure stable product deployment and optimal performance for the users. I also developed and managed operational processes used by the logistics managers to improve productivity and increase customer satisfaction.

Product Consultant: Product Ideation and MVP planning

Conducted a 30-day research and validation project for a digital payment service, executed competitive research, validated the idea, and created the business justification for the stakeholders.

I mapped out ideal payment processes and networks to help the organization stay compliant, deliver competitive services, and reduce overhead costs. I conducted market and competitive research to support positioning and recommended initial features for the MVP. I also created product artifacts: PRDs, wireframes, user personas, and business case documents to facilitate alignment with the stakeholders and get approval for the project.

Certifications

JANUARY 2021 - PRESENT

Certified Product Manager

Association of International Product Marketing and Management

Skills

Tools

Slack, Trello, Confluence, Jira, Figma

Paradigms

Kanban, B2C, Scrum, Agile Product Management, Agile, Mobile App Design

Industry Expertise

Product Ideation, Consumer Products, Healthcare, Financial Services

Other

Feature Prioritization, Stakeholder Management, Product Development, Process Flows, Feature Roadmaps, Lean Product Development, Digital Product Management, Product Launch, Product Discovery, User Engagement, Product Strategy, User Flows, User Journeys, Product Roadmaps, Product Requirements Documentation (PRD), Product Management, Roadmaps, Startups, Monetization Models, Minimum Viable Product (MVP), Product Lifecycle Management (PLM), Product Vision, Product Growth, User Experience (UX), Mobile App Development, Documentation, User Stories, Business Requirements, Requirements & Specifications, Cross-functional Collaboration, Customer Research, Requirements, Web & Mobile Applications, Wireframing, Market Research, Market Research & Analysis, Competitive Analysis, User Research, Profit & Loss (P&L), User Personas, Scope, Fundraising, Competitor Analysis & Profiling, Project Timelines, Fintech, Product Design, Product Ownership, Agile Leadership, Feature Backlog Prioritization, Technical Product Management, Sprint Planning, Early-stage Startups, User Surveys, Mobile Apps, Critical Thinking, User Interface (UI), Digital Payments, Product Analytics, Regulations, New Product Development, Ideation, MVP Design, Web Applications, Consumer-facing Product Design, Mobile Applications, Conceptualization, eCommerce Platforms, Project Management, Startup Consulting, Mentorship & Coaching, SaaS, Mobile Payments, Consulting, Scope of Work (SOW), Data Analysis, Web App Development, Growth Strategy, Monetization, Team Leadership, eCommerce, Online Payments, Design, Negotiation, Pitch Decks, Direct to Consumer (D2C), UI Design, Go-to-market Strategy, Launch Strategy, Design Specifications, Lean Product Manager, Mobile UX, UX Wireframes, Agile Product Delivery, Entrepreneurship, Mobile UI, Feature Analysis, Mobile UX Design, API Integration, Subscriptions, Payment APIs, Integration, Discovery, Mockups, Dashboards, App Store Acceptance Process

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