Keerthana A K
Verified Expert in Product Management
Product Manager
Bengaluru, Karnataka, India
Toptal member since October 25, 2021
Keerthana is a highly entrepreneurial product manager with ten years of experience in gaming, HR tech, marketing, and sales. She worked with the global cross-functional teams on B2B SaaS and B2C products, led multiple projects simultaneously, and designed world-class products. Keerthana believes in data-driven decision-making and ruthless prioritization while focusing on the customer and user experience.
Project Highlights
Expertise
- Data Analytics
- Market Research
- Microsoft Excel
- Product Management
- SaaS Design
- SaaS Product Management
- System Design
- User Experience (UX)
Work Experience
Principal Product Manager
Microsoft
- Managed a team of product managers responsible for strategy and innovation for Outlook’s Mobile web and Lite versions.
- Directed ad revenue initiatives across multiple Outlook platforms.
- Led Outlook Lite’s expansion in emerging markets, including India.
Product Manager
Halfbrick studios
- Collaborated with an agile team to build MVPs of Hypercasual games to concept test and take to prototype creation.
- Created 10+ MVPs within two months, two of which succeeded in UA testing.
- Helped the company develop UA concept testing process for hypercasual games.
Senior Product Manager
Zynga
- Reached the daily active users and revenue targets for the entire casual games portfolio. Developed five Hypercasual games in one year.
- Led a lean team to execute a roadmap for five Hypercasual successful game launches. Reduced the launch time from 45 days for the 1st game to 25 days for the 5th game following the right product prioritizations and process improvements.
- Identified the market opportunities to develop games that showed positive returns.
Product Manager
Hyphen (now Betterworks)
- Drove the product strategy and quarterly roadmap for a high-volume B2B SaaS startup.
- Conceptualized and designed the features contributing to 60% of the company's ARR.
- Led the cross-functional teams consisting of members from tech, customer success, and marketing departments through multiple product launches.
Associate Director of Energy Products
Flutura Solutions
- Collaborated directly with the founders of a fast-growing startup to raise $7 million in funding, representing one of the biggest fundings for an Indian IoT startup.
- Managed the concept and product of MarketWatch, an innovative online solution for the retail energy providers in Texas, USA, sending real-time alerts about competition's price changes in the market.
- Conceptualized and led a team to prototype and design Flutura's flagship IoT platform Cerebra—fault prediction module—which played an essential role in securing the funding for Flutura.
Software Engineer
Accenture
- Awarded the Business Operator of the Year award for the fast production and high-quality deliverables.
- Provided the global customers with business intelligence reports by working with complex SQL queries.
- Gathered the business intelligence reporting best practices, which laid the foundation for the interest in UX and data analytics.
Project History
Employee Engagement Surveys and Analytics
https://www.betterworks.com/product/engage-overview/Led a product team to build the engagement surveys for companies with 500-50,000 employees and a customer success team to create the resources for education and adaption of the customers.
As a product manager, my role was to collaborate with the company's leadership, sales, marketing, and customer success departments to develop a roadmap with clear priorities for implementing the new features, delivering to tech, planning launches, and getting the post-launch feedback and cycle repeats.
Additionally, I had to ensure that the team was building to scale efficiently and removing tech's flaws to satisfy our customers. I worked with over 30 customers to create a scalable playbook.
IoT Fault Detection Visualizations
Managed the development of a fault prediction platform and online solution for Flutura.
Conceptualized MarketWatch, an innovative online solution for the retail energy providers that alerts about competition's price changes in the market.
Voice of Customer
Oversaw the Voice of Customer application for a retail utility provider in Texas, USA, which helped reduce their customer churn.
MarketWatch for Retail Utilities
Led the design and development of an innovative MarketWatch application that helped our customer become one of Texas's fastest-growing retail utility companies.
Agent Robin—The AI Customer Service Agent
https://docs.google.com/document/d/11dOBC3sfWk6NJ7-_7Mqj1JqDfcqFCpNRrTm-RxaEgy0/edit?usp=sharingAnalyzed, conceptualized, and designed an AI-based customer service agent called Agent Robin to help reduce the high volume workload of the customer support team.
Skills
Tools
Canva, Jira, InVision, Zoom, Slack, IBM Cognos
Paradigms
Agile, Data Product Management, Scrum, Gamification
Platforms
ProductPlan
Other
Product Management, Data Analytics, Microsoft PowerPoint, Minimum Viable Product (MVP), Roadmaps, Product Roadmaps, Agile Product Delivery, Business to Consumer (B2C), Artificial Intelligence (AI), Product Design, Gaming, Estimations, Web & Mobile Applications, Feature Planning, Mobile Apps, Mobile App Development, Product Strategy, Feature Prioritization, User Experience (UX), Market Research, SaaS Product Management, SaaS Design, System Design, Microsoft Excel, SQL, User Interface (UI), Requirements & Specifications, Strategy, Public Speaking, Copywriting, Customer Success, Technical Product Management, Pitch Decks, Platforms, Project Management, Statistics, Customer Support, Business Intelligence (BI), Presentations, Automation Tools, Customer Service, Workflow, Games, 3D Games, Machine Learning
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring