Keith Gibson
Verified Expert in Product Management
Product Manager
Keith is a product manager and consultant with over ten years of experience bringing products to market. He has consulted on product, strategy, and development for over 500 early-stage startups, raising over $5.5 million in funding for eight, and over $1 million in annual revenue for four others. He co-founded an iOS app that partnered with a major music festival and produced a YouTube channel that gained over 1 million views in 24 hours.
Project Highlights
Expertise
Work Experience
Product and Operations
NeuralX
- Scaled the alpha-stage product from two to 55 weekly active users–half of which are twice weekly with a 2% churn, median session duration of 30+ minutes, and a 94.8 NPS in seven weeks.
- Designed and built all internal operational and data processes, from user onboarding flow to post-session surveys.
- Led the creation of all proprietary video content–100+ segments totaling more than 13 hours from planning to production to product integration.
- Conducted 25+ one-on-one user research and experience interviews.
- Mocked and designed the primary app experience and company website.
Product Consultant
Startup UCLA
- Consulted with over 500 B2C and B2B startups on processes, strategy, development, metrics, and iteration, to name a few.
- Oversaw more than 400 market research campaigns and competitive analyses, as well as the interviews and surveys of over 10,000 potential users. This included over 250 products–from first mock-ups to line extensions–informed by feedback, KPIs, and further metrics from more than 100,000 users.
- Ran more than 30 seed funding campaigns, eight of which raised a combined $5.5 million—with four companies generating over $1 million in annual revenue. Efforts boasted a +91 Net Promoter Score (NPS) across more than 900 consulting sessions.
- Increased our user retention and engagement by 20% YOY from 2017 to 2018 (Airtable, Excel, SQL).
- Produced and led 12 industry events–demo days, fireside chats, and workshops–of 30-500+ attendees each, over 3000 in total.
- Moderated five panels with speakers from DFJ, Amplify, Mucker Capital, Unshackled Ventures, and Tylt Ventures.
Event Producer
The Freeman Company
- Managed and executed the construction and development of five to ten projects daily.
- Enhanced daily operational efficiency by prioritizing key project goals, identifying potential risks, and allocating resources accordingly.
- Led the development of sponsored and branded spaces at numerous conventions, facilitating client interactions with thousands of customers.
Project Manager
HaveIt
- Managed a team of six in producing the copy and design of all external assets, including site content, pitch decks, and explainers.
- Performed market research and competitive analyses in the fashion, eCommerce, and influencer spaces.
- Created the site's style guide, including photo, copy, and product requirements.
Co-founder
Falcon
- Performed over 15,000 installs, peak of 5,000+ DAU and 7,500+ MAU.
- Managed the product roadmap and owned the design from prototype onward. Created nearly all assets with Adobe Illustrator.
- Informed with weekly one-on-one user interviews, feedback, and app usage analysis (Google Analytics).
- Led extensive seed fundraising discussions with multiple interested angel investor parties; ultimately turned down an offer.
- Initiated partnership with Insomniac Events to develop a co-branded version of the app for the music festival Electric Daisy Carnival (EDC).
Project History
Facebook Hub
Designed a physical version of Facebook that finished Top 5 in a competition held by Walt Disney Imagineering.
Hall H Coverage
http://youtube.com/hallhcoverageProduced a YouTube channel covering San Diego Comic-Con that garnered 5 million views and 3,000 subscribers in one month.
Architected a fandom-focused marketing strategy that drove 1 million views in 24 hours.
Monetized the channel and 20 videos with advertisements as an early member of the YouTube Partner Program.
Education
Bachelor's Degree in Psychology
UCLA - Los Angeles, USA
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring