Keith is available for hire
Hire KeithKeith Gibson
Verified Expert in Product Management
Product Manager
Location
Los Angeles, CA, United States
Toptal Member Since
October 5, 2019
Keith is a product manager and consultant with over ten years of experience bringing products to market. He has consulted on product, strategy, and development for over 500 early-stage startups, raising over $5.5 million in funding for eight, and over $1 million in annual revenue for four others. He co-founded an iOS app that partnered with a major music festival and produced a YouTube channel that gained over 1 million views in 24 hours.
Project Highlights
Hall H Coverage
Produced a YouTube channel covering San Diego Comic-Con that garnered 5 million views and 3,000 subscribers in one month.
Expertise
Work Experience
Product and Operations
2019 - 2020
NeuralX
- Scaled the alpha-stage product from two to 55 weekly active users–half of which are twice weekly with a 2% churn, median session duration of 30+ minutes, and a 94.8 NPS in seven weeks.
- Designed and built all internal operational and data processes, from user onboarding flow to post-session surveys.
- Led the creation of all proprietary video content–100+ segments totaling more than 13 hours from planning to production to product integration.
- Conducted 25+ one-on-one user research and experience interviews.
- Mocked and designed the primary app experience and company website.
Product Consultant
2015 - 2019
Startup UCLA
- Consulted with over 500 B2C and B2B startups on processes, strategy, development, metrics, and iteration, to name a few.
- Oversaw more than 400 market research campaigns and competitive analyses, as well as the interviews and surveys of over 10,000 potential users. This included over 250 products–from first mock-ups to line extensions–informed by feedback, KPIs, and further metrics from more than 100,000 users.
- Ran more than 30 seed funding campaigns, eight of which raised a combined $5.5 million—with four companies generating over $1 million in annual revenue. Efforts boasted a +91 Net Promoter Score (NPS) across more than 900 consulting sessions.
- Increased our user retention and engagement by 20% YOY from 2017 to 2018 (Airtable, Excel, SQL).
- Produced and led 12 industry events–demo days, fireside chats, and workshops–of 30-500+ attendees each, over 3000 in total.
- Moderated five panels with speakers from DFJ, Amplify, Mucker Capital, Unshackled Ventures, and Tylt Ventures.
Event Producer
2014 - 2015
The Freeman Company
- Managed and executed the construction and development of five to ten projects daily.
- Enhanced daily operational efficiency by prioritizing key project goals, identifying potential risks, and allocating resources accordingly.
- Led the development of sponsored and branded spaces at numerous conventions, facilitating client interactions with thousands of customers.
Project Manager
2013 - 2013
HaveIt
- Managed a team of six in producing the copy and design of all external assets, including site content, pitch decks, and explainers.
- Performed market research and competitive analyses in the fashion, eCommerce, and influencer spaces.
- Created the site's style guide, including photo, copy, and product requirements.
Co-founder
2012 - 2013
Falcon
- Performed over 15,000 installs, peak of 5,000+ DAU and 7,500+ MAU.
- Managed the product roadmap and owned the design from prototype onward. Created nearly all assets with Adobe Illustrator.
- Informed with weekly one-on-one user interviews, feedback, and app usage analysis (Google Analytics).
- Led extensive seed fundraising discussions with multiple interested angel investor parties; ultimately turned down an offer.
- Initiated partnership with Insomniac Events to develop a co-branded version of the app for the music festival Electric Daisy Carnival (EDC).
Project History
Facebook Hub
Designed a physical version of Facebook that finished Top 5 in a competition held by Walt Disney Imagineering.
Facebook Hub is a two-story space that enables users to both expand their social networks and interact with friends on a deeper level. On the first floor, an immersive experience allows people to make new friends based on shared interests. On the second floor, a comfortable, technologically innovative lounge provides for a seamless virtual layer to enhance interactions between friends in ways not possible otherwise.
Hall H Coverage
http://youtube.com/hallhcoverageProduced a YouTube channel covering San Diego Comic-Con that garnered 5 million views and 3,000 subscribers in one month.
Produced all 90 videos solo from start to finish–recording, editing, publishing, and marketing.
Architected a fandom-focused marketing strategy that drove 1 million views in 24 hours.
Monetized the channel and 20 videos with advertisements as an early member of the YouTube Partner Program.
Architected a fandom-focused marketing strategy that drove 1 million views in 24 hours.
Monetized the channel and 20 videos with advertisements as an early member of the YouTube Partner Program.
Education
2010 - 2011
Bachelor's Degree in Psychology
UCLA - Los Angeles, USA
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