Lauren Reid, Product Manager in Tampa, FL, United States
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Lauren Reid

Verified Expert  in Product Management

Product Manager

Tampa, FL, United States

Toptal member since June 29, 2021

Bio

Lauren is a PSPO I certified product manager who enjoys driving the development of software solutions. She is passionate about implementing Agile to clarify complex situations and uses business analysis to interact with stakeholders while helping end-users adopt new technologies. Lauren developed an audit platform used by thousands of Big 4 practitioners daily to improve the effectiveness of audits. Past roles have included senior delivery manager, business analyst, and consulting manager.

Project Highlights

Product Management for Big 4 Audit Platform
Implemented a digital audit platform used by thousands of professional services practitioners to improve audit quality by delivering tailored insights.
Customer Journey Mapping for International Hospitality Company
Developed a roadmap for initiatives to improve sales and increase customer advocacy.
Retail Analytics Platform
Served as program and product manager for the implementation of an analytics platform designed to identify over $20 million in sales opportunities.

Expertise

  • Business Analysis
  • Business Requirements
  • Change Management
  • Consulting
  • Process Flows
  • Product Owner
  • Requirements
  • Scrum

Work Experience

Enterprise Project Manager

2021 - PRESENT
Lauren B Reid LLC
  • Led the implementation of contract management software for clients in the real estate, automotive, retail, and staffing industries.
  • Analyzed current state contract workflows and identified improvement opportunities, including where machine learning and artificial intelligence could bring efficiencies and insights to the client.
  • Managed timeline, project plan, dependencies, status, issues, risks, and budget. Actively analyzed and managed stakeholders to ensure project adoption.
  • Assisted with configuration and testing of functionality in the user interface and collaborated with the development team to prioritize and address bugs/enhancements.
  • Analyzed delivery processes, identified opportunities for improvement, and created repeatable project plans on Monday.com, agenda and email templates in MS Word, and a kickoff deck in Microsoft PowerPoint.

Senior Delivery Manager

2018 - 2021
Convergence Consulting Group
  • Guided the product and program management workstreams for the implementation of analytics platforms for financial services, real estate, and retail clients.
  • Interviewed client executives and facilitated workshops to identify pain points and develop analytics use cases spanning people, process, technology, data, and governance with associated value scores.
  • Crafted the analytics vision and developed a strategic roadmap of initiatives with dependencies.
  • Defined epics, features, and user stories, and collaborated with the client to prioritize the development backlog in Azure DevOps.
  • Facilitated refinement, planning, standup, review, and retrospective sessions utilizing the Scrum framework.
  • Triaged software bugs and defects and partnered with technical resources to identify solutions and impact.
  • Championed end user self-service training in PowerBI and adoption of new data and analytics platforms by applying change management methodologies.
  • Managed program scope, schedule, contracts, financials, resources, and proactively reported status.
  • Leveraged bi-modal development approach to prototype advanced analytics utilizing data science and the DataBricks tool. Operationalized high value prototypes in Microsoft Azure.

Senior Business Analyst

2016 - 2018
AgileThought
  • Served as a product owner for a next-generation digital audit platform used by thousands of professional services practitioners to improve efficiency and the effectiveness of audits.
  • Utilized design thinking to empathize with end users, ideate process improvements, and prototype functionality in collaboration with UI/UX designers.
  • Evangelized product vision and value, communicated priorities, developed and refined backlog, and actively managed cross-team dependencies.
  • Performed validation of functionality in the user interface and identified bugs and enhancements.
  • Attained a strong understanding of the client’s business and served as subject matter expert for scrum teams.
  • Utilized release planning techniques to communicate expected delivery dates to stakeholders.
  • Coached client product owners on how to successfully perform in the role to sustain the platform.

Consulting Manager

2011 - 2016
North Highland
  • Conducted a Customer Journey Mapping assessment for an international hospitality company.
  • Evaluated the quality of customer touchpoints with the brand by interviewing owners, renters, and prospects and overseeing social media listening analysis.
  • Synthesized results and developed a roadmap for initiatives to improve sales and increase customer advocacy.
  • Defined the Customer Relationship Management (CRM) strategy, conducted vendor selection, and led implementation of Salesforce and SteelBrick Configure Price Quote (CPQ) for a manufacturing company.
  • Managed end-to-end delivery, including oversight of two software vendors, and engaged stakeholders in visioning, requirements, prototyping, testing, training, and reinforcement activities upon go-live.
  • Received an excellent client Net Promoter Score (10/10).
  • Supported competitive intelligence and strategic pricing analysis for Fortune 10 telecommunications company. Analyzed internal and external data to support the recommendation, presentation, delivery, and monitoring of strategic business launches.
  • Identified customer acquisition and retention offers that would provide the highest customer value for the lowest cost, contributing to a customer care incentive plan that achieved $12 million in annual savings across 50 call centers.

Consultant I and II

2008 - 2011
Amdocs
  • Designed, managed, and monitored Service Level Agreements (SLAs) and Key Performance Indicators (KPIs) for technology managed service operations at a wireless telecommunications provider.
  • Reduced the manual effort to perform monitoring and control activities by 50%.
  • Supported a successful technology-managed service transition for a wireless telecommunications provider by applying business analysis and program management best practices.
  • Documented current state processes in Microsoft Visio, identified gaps, and developed future state processes.

Project History

Product Management for Big 4 Audit Platform

Implemented a digital audit platform used by thousands of professional services practitioners to improve audit quality by delivering tailored insights.

Utilized design thinking to empathize with end users, ideate process improvements, and prototype functionality. Evangelized product vision and value, communicated priorities, developed and refined backlog, and actively managed cross-team dependencies. Performed validation of functionality in the user interface and identified bugs and enhancements. Attained strong understanding of client’s business and served as subject matter expert for scrum teams. Utilized release planning techniques to communicate expected delivery dates to stakeholders. Coached client product owners on how to successfully perform in the role to sustain the platform.

Customer Journey Mapping for International Hospitality Company

Developed a roadmap for initiatives to improve sales and increase customer advocacy.

Evaluated the quality of customer touchpoints with the brand by interviewing owners, renters, and prospects and overseeing social media listening analysis. Developed journey maps using the SuiteCX tool and identified "moments of truth" in which customers and prospects made a positive or negative impression of the brand. Synthesized results and identified improvement opportunities spanning people, process, and technology

Retail Analytics Platform

Served as program and product manager for the implementation of an analytics platform designed to identify over $20 million in sales opportunities.

Leveraged a bi-modal approach to develop rapid prototypes and collaborated with client C-suite to determine which dashboards to operationalize in Microsoft Azure to support increased sales and reduced operational costs.

Delivery Alignment Process Assessment

Analyzed current state technology delivery processes and identified suggested improvement opportunities at a Fortune 100 theme park and entertainment company.

Conducted interviews with over 30 representatives in the technology organization to document processes, pain points, and lessons learned across the end-to-end project lifecycle. Facilitated sessions with client working group to identify alignment opportunities to better support projects and effectively deliver solutions to business partners. Developed prioritized recommendations and presented proposed implementation roadmap to client leadership.

Education

2004 - 2008

Bachelor's Degree in Business Administration

Emory University - Atlanta, Georgia, USA

Certifications

NOVEMBER 2017 - PRESENT

Professional Scrum Product Owner I (PSPO I)

Scrum.org

Skills

Tools

Zoom, Microsoft Word, Microsoft Visio, Visio

Paradigms

Scrum, Requirements Analysis, Agile Product Management, Agile Project Management, Azure DevOps, Change Management, Kanban, Testing, Design Thinking, Agile, Waterfall Development

Platforms

Azure

Industry Expertise

Real Estate

Other

Consulting, Requirements, Product Owner, Process Flows, Business Requirements, Business Analysis, Feature Backlog Prioritization, User Stories, Project Timelines, Microsoft Teams, Microsoft Excel, Sprint Planning, Sprint Retrospectives, Stakeholder Management, Use Cases, User Roles, Backlog Grooming, Training, Product Coach, Program Management, Coaching, Mentorship & Coaching, Project Management, Estimation & Planning, User Empathy, Product Vision, Feature Prioritization, Backlog Management, Roadmaps, Scrum Coaching, User Journey Maps, Customer Journeys, Interviews, Customer Experience, Customer Relationship Management (CRM), Vendor Selection, Vendor Management, Project Delivery, Data Analysis, Price Analysis, Presentations, Business Process Analysis, Business Process Modeling, IT Project Management, CRM Systems, Minimum Viable Product (MVP), Product Strategy, Product Roadmaps, Artificial Intelligence (AI), Digital Transformation, Organizational Change Management (OCM), Aha!, Marketing, Operations, Content, User Experience (UX), Audits, Machine Learning, User Interface (UI), CPQ, Salesforce CPQ, Customer Acquisition, User Retention, Call Centers, Outsourcing, Service-level Agreements (SLAs), Key Performance Indicators (KPIs), Design, Dashboards, Analytics, Prototyping, Process Design, GAP Analysis, Waterfall Delivery, Waterfall Methodology, Facilitation, Staffing, Status Updates, Risk Analysis, UI Testing, User Interviews, Interviewing, Contract Management, Opportunity Assessments, Workshop Facilitation, Templates, Budgeting, Project Budget Management, Salesforce

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