Maarja Korv
Verified Expert in Product Management
Product Manager
Tallinn, Estonia
Toptal member since July 9, 2021
Since 2015, Maarja has spearheaded over 25 Magento eCommerce projects, with a focus on intricate B2B segments, custom ERP integrations, and consumer credit solutions. Her versatile experience spans roles from business analyst to product manager, showcasing her adeptness in grasping business processes, managing remote teams, and fostering agile collaboration. With a deep passion for UI/UX, communication, and copywriting, Maarja excels in driving transformational projects.
Project Highlights
Expertise
- Backlog Management
- Project Scoping
- Requirements Analysis
- Scrum Product Owner
- User Experience (UX)
- User Interface (UI)
- User Requirements
- User Stories
Work Experience
Founder | Product Manager
Reflecto OÜ
- Conducted market validation and qualitative research through customer interviews and secondary research through product reviews.
- Put together a competitive analysis based on product features, materials, pricing, sales channels, partners, and finding hidden feature opportunities.
- Handled branding and supporting designs for packaging and sales materials.
- Led R&D efforts for product development and solution research in technical textiles.
- Held responsibility for production planning, sourcing, detailed cost analysis, pricing, and KPIs metrics.
- Put in place a go-to-market strategy with a detailed marketing plan.
- Held responsibility to gain development funding through government grants and funding tenders.
- Developed a product portfolio roadmap and release plan based on further qualitative and quantitative market research.
Product Manager (via Toptal)
Laerdal Medical
- Validated current product-market fit via quantifiable methods and worked with key stakeholders to expand product strategy and maximize product impact.
- Utilized data-driven insights for storytelling and changed organizational perceptions of the reach and value of the product in the organizational ecosystem.
- Led the implementation of tracking key SaaS and user engagement metrics to monitor product performance and further map existing customers into segments of onboarding, at-risk of churn, renewals, and expansion.
- Collaborated on a model for customer behavioral segmentation based on a frequency vs usage matrix to enable targeted low-touch (digital) and high-touch sales interventions based on customer account usage.
- Created a roadmap for digital strategies to target customers based on their acquisition, onboarding, retention, and expansion lifecycle stages.
- Led work to uncover customer base data quality issues and set in place a step-by-step workflow to execute data consolidation to achieve data integrity.
- Conducted pricing model research and suggested a pivot to a value-based pricing structure. Built revenue forecast models with P&L to analyze the impact of pricing changes and set realistic product growth expectations.
- Conducted traffic channel analysis to identify growth opportunities and led experiments with Google AdWords to validate and quantify channel opportunities.
- Led product discovery initiatives, such as smoke tests and interactive feature walk-throughs, to speed up knowledge acquisition and gain quantifiable insights for the product roadmap.
- Refined value proposition framing based on feedback from the sales team and crafted benefit-driven copy for website and marketing channels.
Web Development Agency Executive
OYE Network OÜ
- Took over executive management, business development, and sales as a self-started initiative and drove up agency revenues from 200,000 to 400,000 in 2019.
- Recruited an international 10-member remote team from the ground up and oversaw their technical and personal growth from junior to mid-level.
- Established an excellent reputation with three key clients and partners that regularly made new business referrals.
- Spearheaded a new revenue stream by gaining an IoT project as a new service offering for the agency.
- Provided product ownership for an IoT project that serves as a digital wallet for contactless payments at university laundromats using Arduino controllers.
- Provided product ownership for three clients in the consumer credit and loan industry and successfully managed builds for custom integrations and third-party Magento 2 integration modules.
- Generated solution proposals that were aligned with the client's business strategies.
SaaS Startup Communications Consultant
Warren.io
- Managed recruiting and onboarding of new team members and successfully integrated them into the team.
- Oversaw written communication between investors and founders in key places.
- Contributed to project writing for Horizon 2020 funding tender.
- Took the lead in copywriting and producing long-form written communication where a clear and concise message was critical (funding tenders, presentations, etc.).
- Provided end-user feedback on the user interface and helped in the discovery of end-user features.
Agile Product Owner | Product Manager | Business Analyst
OYE Network OÜ
- Acted as product manager for a custom market-ready microservice and single-page application eCommerce stack based on Magento 2 and Elasticsearch that achieved 1-second page-load speeds with 1,000 concurrent users.
- Completed five MVP eCommerce project builds in under five months and on budget.
- Provided product ownership for 15+ eCommerce projects on Magento with complex third-party integrations to external ERP systems.
- Handled project backlogs and drove scrum meetings, including sprint plannings, standups, groomings, and sprint reviews.
- Gained an excellent reputation in project management, customer service, ongoing client education, and relationship management in an environment of over 30+ combined stakeholders.
- Implemented agile work processes for better workload management, timely work delivery, and delivering tangible value.
- Wrote test cases and conducted final UAT testing for all projects before going live.
Project History
Contactless Payment Wallet for University Laundromats (IoT)
https://laundryomat.eu/Led the product strategy and minimum viable product roadmap for an internet of things project with a development time of five months from start to going live.
Custom Single-page Application "Speedy" for eCommerce
Led the roadmap and development for a custom single-page application for eCommerce built on Magento 2.x using Elasticsearch and Node.js, achieving 1-second page load speeds with 1,000 concurrent users.
Once market-ready, the application was successfully used on five client projects, with the core functionality continuously expanded based on market needs and potential client profiles.
Pivot from B2B to B2C for eCommerce Site
https://www.fruitxpress.ee/Led the rapid pivot from B2B to B2C customers for an HoReCa SME during COVID-19 lockdown and drove up daily B2C eCommerce sales by 20,000 while helping to optimize business processes.
White-label Integration for Consumer Credit in eCommerce
Led the design and development of a white-label integration between Magento 2, a 3rd-party consumer credit solution and Dokobit.
I put together a user flow diagram based on third-party API capabilities and end-user needs and wrote a product requirements document to get the project signed off. Once development started, I provided daily product ownership and future backlog management.
The project was one of four similar projects in the consumer credit and loans sector.
Discovery Lead | Product Owner for a Restaurant ERP/POS System
Led the product discovery phase and facilitated workshops for user personas, market segmentation, problem framing, and value proposition to put together a roadmap with prioritized and estimated epics and user stories split into releases.
• Produced and prioritized epic and user stories candidates by the user needs and estimated effort.
• Collaborated with the UI/UX lead and put together high-level information architecture of the app.
• Defined and mapped technology requirements together with the lead developer.
• Put together a pitch deck that provided an overview of the project vision, objective, user personas, dependencies, risk assessment, and system requirements.
• Produced a release plan together with product MVP backlog with time estimates in T-shirt sizing.
Grant Proposal for a Green Storage Startup
https://leil.io/Crafted a preliminary grant proposal for a green storage startup seeking funding from the Horizon EIC Accelerator open call. The proposal successfully advanced to the next stage, with the opportunity to apply for up to 2 million in funding.
• Wrote a compelling narrative about the problem and the market opportunity, technical innovations, target customers, competitive landscape, and the impact and alignment with the open grant call, based on input provided by the client.
• Leveraged the power of AI to streamline idea generation and writing, ensuring prompt delivery within a one-week timeframe.
Education
Bachelor's Degree in Psychology
Tallinn University - Tallinn, Estonia
Skills
Tools
Jira, Slack, Google Docs, Dokobit, Mailchimp, GitLab, Braintree SDK, Figma, InVision, Google Analytics
Paradigms
Agile, Kanban, Scrum, Agile Project Management, Requirements Analysis, Acceptance Testing, B2B2C, Continuous Deployment, Business to Business to Consumer (B2B2C), Microservices Architecture, Quantitative Research, Keyword Research, Scenario-based Design, E2E Testing
Platforms
Magento 2, Enterprise Resource Planning (ERP)
Industry Expertise
Food & Beverage, Insurance
Other
Erply, Scrum Product Owner, Remote Team Leadership, IT Project Management, Minimum Viable Product (MVP), Communication, Product Owner, Feature Backlog Prioritization, Backlog Management, Project Scoping, eCommerce, Business Proposals, User Requirements, User Stories, Web Project Management, Stakeholder Management, Leadership, QA Testing, Software Integration, Business to Consumer (B2C), Web App Development, Integration, Product Ownership, Project Management, Business Analysis, Value Proposition Design, WordPress, Copywriting, User Interface (UI), Business Development, Branding, Marketing, Loans & Lending, Prototyping, APIs, Wireframing, Critical Thinking, Startups, Product Discovery, System Requirements, UX Testing, Miro, Fintech, Tech Sales, Business to Business (B2B), Project Discovery, User Flows, Client Presentations, Product Requirements Documentation (PRD), Project Budget Management, User Research, Surveys, Data Analytics, User Journeys, Pitch Decks, User Experience (UX), Process Flows, Business Models, Value Proposition, Discovery Workshops, Staffing, Estimation & Planning, Feature Roadmaps, Market Segmentation, Sales Strategy, Business Model Canvas, Technical Writing, API Documentation, Technical Documentation, B2B, Accounting, Content Creation, Stripe Payments, UX Sketching, Product Management, Crisis Management, Agile Coaching, Business Process Analysis, Strategy, Cloud Storage, Software as a Service (SaaS), Startup Funding, Theory of Constraints, Internet of Things (IoT), UX Research, Product Roadmaps, User Personas, Qualitative Research, Product Marketing, Information Architecture (IA), Competitive Intelligence, Competitor Analysis & Profiling, Product Vision, Key Performance Indicators (KPIs), Financial Modeling, Grants, Supply Chain Management (SCM), Amazon FBA, Cloud, Medical Product Manager, Generative Artificial Intelligence (GenAI), Grant Proposals, Writing & Editing, Product Analytics, User Acceptance Testing (UAT), Business Requirements, Acceptance Criteria, Business Acceptance Testing, Microsoft, Microsoft Teams
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