Mac Exume, Product Manager in New York City, NY, United States
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Mac Exume

Verified Expert  in Product Management

Product Manager

New York City, NY, United States
Toptal Member Since
October 14, 2022

Mac is a senior product manager delivering digital banking and fintech solutions. He assisted in engagement activities with Google, Apple, Amazon, Walmart, and fintech startups resulting in a $50 million sales pipeline. He is a creative customer solutions architect, leveraging design and technology best practices throughout every product lifecycle stage. Mac is a key cross-functional collaborator, shaping the future of new products and scaling existing products to meet user and business needs.

Project Highlights

Financial Coaching Platform for Underserved Communities
Set up the end-to-end infrastructure to monetize and support financial coaching, making it possible for countless lives to be changed.
In-bank Advertising Network
Developed an advertising network that published targeted messaging in 56% of financial institutions nationwide.
Fintech Bill Payment Experience
Led the redesign of the bill payment experience for about 6,000 banks and credit unions.


Work Experience

Startup Mentor

2023 - PRESENT
Communitas Ventures
  • Mentored and provided strategic guidance to startups in various industries, helping them transform initial concepts into market-ready products, resulting in an average 30% increase in product viability.
  • Worked closely with startups to enhance pitch decks and investor presentations, increasing investor interest to set the companies on the path to securing millions in additional funding.
  • Conducted comprehensive UX audits and optimizations for startups, resulting in a 25% increase in user engagement and a 20% rise in conversion rates.

Product Manager

2023 - 2023
Stanford Business
  • Conducted thorough market research to identify financial literacy needs, enabling the company to develop a tailored product and establish leadership in the market.
  • Created a strong product strategy based on market analysis and user feedback, increasing the company's chances of successful market entry and adoption.
  • Developed an effective pricing strategy based on market research and customer perceptions, optimizing revenue generation and enhancing the company's competitive position.
  • Provided expert guidance on build vs. buy and white-labeling options, ensuring the company made an informed decision aligned with their goals and minimizing risks.

Senior Product Management Director

2021 - 2022
  • Implemented product documentation and artifact creation best practices to improve design and development workflow by an estimated 25%.
  • Managed the development of our first financial coaching platform, expected to help users reduce their financial debt by 20% through their interactions with our financial coaches.
  • Guided the design and build of the OfColor financial literacy and online community portals from ideation to production, expected to be responsible for a significant increase in user engagement.

Senior Product Manager

2020 - 2021
  • Assisted in product partnership engagement activities with Google, Apple, Jack Henry, FIS, Amazon, CashApp, Walmart, and several fintech startups resulting in a $50 million sales pipeline in nine months.
  • Collaborated with the sales and business development teams to create a product solution that would provide a $6 million annual savings to our new large enterprise customers.
  • Drove product strategy and solution design of a new payment offering from ideation through prototype to help our customers integrate and launch payment functionality into their websites and applications.

Product Manager

2018 - 2020
Inlet (acquired)
  • Launched the first third-party advertising platform into 6,500 banks and credit unions, taking our ad presentation capabilities from launch to 56% of online banks nationwide.
  • Designed a cloud service onboarding framework, reducing development and integration times by 25% and fast-tracking client activations and revenue.
  • Leveraged consumer and market research to inform business decisions on how to improve the customer experience with new features and functionality.
  • Collaborated cross-functionally with engineering, sales, and executive teams to develop product requirements and roadmaps to bring new products to market.

Digital Marketing Manager

2014 - 2018
Inlet (acquired)
  • Implemented advanced targeting and A/B testing across segments, lifting YOY email conversion rates by 25%.
  • Managed pre/post sales and digital marketing activities, including brand awareness, email, social media, and web technologies, driving 4,220 annual new sales leads.
  • Created the company brand by standardizing branding guidelines, digital properties, and sales enablement tools as part of go-to-market strategies.
  • Implemented strategic marketing campaigns and ad-hoc reporting and analytics, identifying sales opportunities to generate new business.

Web Analyst

2012 - 2014
Pitney Bowes
  • Established brand guidelines and integrated marketing technologies for Pitney Bowes's first-ever consumer-facing product in the form of Volly, a digital mailbox for consumers.
  • Identified consumer trends based on defined personas and use cases to create strategic conversion opportunities throughout the consumer journey.
  • Achieved cost-effective customer acquisition and growth by creating new marketing strategies, leveraging affiliate marketing, social media, and email marketing.

CRM Administrator and US Business Support

2007 - 2012
Pitney Bowes
  • Maintained the CRM and analytics database for the US mailing business, the company's largest revenue-generating business group ($2.2 billion).
  • Supported the sales team by identifying potential revenue opportunities using sales territory analysis.
  • Gathered sales feedback on the CRM and territory management software to help with software enhancements.

Financial Coaching Platform for Underserved Communities

Set up the end-to-end infrastructure to monetize and support financial coaching, making it possible for countless lives to be changed.

Developed a financial coaching platform for underserved communities that would give them access to financial one-to-one or group coaching opportunities to help implement favorable money management efficiencies. I oversaw the vision alignment and activation of this new offering.

In-bank Advertising Network

Developed an advertising network that published targeted messaging in 56% of financial institutions nationwide.

I was instrumental in implementing the ad-serving technology to allow companies to display targeted ads in banking bill pay experiences. I also created the guidelines and instructions on how to best serve, support, and escalate, ad-serving requests.

Fintech Bill Payment Experience

Led the redesign of the bill payment experience for about 6,000 banks and credit unions.

I was vital in helping create the design and technical requirements for re-platforming our bill payment service to provide an improved and more seamless user experience that would increase the adoption of the service.

Product Strategy

Defined a clear product positioning, identified unique selling propositions, and formulated a roadmap for market penetration.

Created a robust product strategy based on thorough market analysis, competitive landscape assessment, and user feedback gathering, allowing the company to enter the market with a well-defined approach and increase the likelihood of success and market adoption.
2006 - 2010

Bachelor's Degree in Business Administration

Pace University - New York, USA


Figma, Jira, Basecamp, Trello, Office 365, Sketch, Google Analytics, VPN


Rapid Prototyping, Agile, Rapid Interactive Prototyping, Agile Product Management, Marketplace Platforms, Scrum, HIPAA Compliance, Agile Project Management, Kanban, Gamification, B2B2C, B2C, Key Performance Metrics, Design Thinking, Requirements Analysis, Business to Business to Consumer (B2B2C), Sustainable Business Management

Industry Expertise

Sales & Marketing, Consumer Products, Digital Banking, Entertainment & Leisure, Education Technology (Edtech), Target Markets (Parents), Financial Services, Health & Wellness, Cannabis, Institutional Investors, Sustainability, Psychology & Mental Health, Healthcare


ProductPlan, Enterprise Resource Planning (ERP), Blockchain


User Flows, User Experience (UX), User Interface (UI), Product Design, Strategy, Photoshop CC, Presentations, Presentation Design, PowerPoint Design, Adobe Photoshop, Adobe Experience Design (XD), Trade Shows, Product Management, Prototyping, Minimum Viable Product (MVP), Web Design, Web, Online Payments, Website Redesign, UX Flows, Product Owner, Wireframing, Pitch Decks, Mockups, Fitness, Product Analytics, Pitch Deck Consultant, Design, Product Consultant, Product Roadmaps, Front-end Development, Market Research, Product Requirements Documentation (PRD), Business Cases, Business Strategy, Marketing, Market Research & Analysis, Web Analytics, Financial Forecasting, Board Presentations, Fintech, Mentorship & Coaching, Feature Backlog Prioritization, Feature-driven Development (FDD), Creative Thinking, Creative Design, Product Positioning, Process Design, Email Marketing Automation, Marketing Collateral Development, Social Media, Web Product Management, Technical Product Management, Roadmaps, UX Roadmaps, User Stories, Digital Payments, Electronic Payments, Payment Processing, MVP Design, Social Impact, Value Proposition, Pricing Strategy, Mobile App Development, Feature Roadmaps, Startups, Customer Relationship Management (CRM), Audience Targeting, Product Strategy, Feature Prioritization, Backlog Management, Conceptualization, Lean Startups, Digital Product Management, Ideation, Software as a Service (SaaS), Business to Business (B2B), Product Frameworks, Stakeholder Management, Customer Insights, SaaS, Early-stage Startups, Monetization Models, Requirements, Competitor Analysis & Profiling, Product Lifecycle Management (PLM), Product Vision, Business Models, Dashboard Design, End-to-end Implementation (E2E), Product Coach, Project Timelines, Project Management, WordPress, Technical Requirements, Mobile Apps, Product Discovery, Digital Transformation, Mobile, Data Analytics, Feature Planning, Competition Research, Monetization, Revenue Strategy, Budget Modeling, UX Design, Cross-functional Collaboration, Product Launch, User Acceptance Testing (UAT), Video Games, Technical Project Management, Web Applications, Market Opportunity Analysis, Events, Web App Development, Complex Problem Solving, Product Leadership, Customer Journeys, Branding, Digital Marketing, Consumer-facing Product Design, Head of Product, Direct to Consumer (D2C), Business Planning, Project Budget Management, Metadata, Investor Relations, Feasibility Studies, App Development, Algorithms, B2B, Gaming, Dashboards, Financials, Mobile Applications, Architecture, Function Flow, Strategic Planning, Digital Branding, Digital Marketing Strategy, Search Engine Optimization (SEO), User Engagement, Go-to-market Strategy, Scope, UX Wireframes, Growth Strategy, Growth, Product Viability, Cost Analysis, Consulting, Operations Improvement, Project Consultancy, Branded Content, Team Effectiveness, Business Analysis, GAP Analysis, Remote User Testing, User Requirements, Mobile User Acquisition, Notion, Key Performance Indicators (KPIs), Edtech Design, Websites, Social Networks Development, Go-to-market Plans, Data Analysis, Data, Product Ownership, Business Requirements, Product Descriptions, User Personas, Management, Sales, Business Operations, Product Strategy Consultant, Sprint Planning, Agile Leadership, User Research, Website Traffic, Chief Product Officer (CPO), Web & Mobile Applications, Process Automation, Vendor Selection, Process Optimization, Cost Estimation, Feature Analysis, Enterprise SaaS, User Surveys, Iteration Management, Pricing Models, Product Customization, User Needs, Markets, B2B Product Management, Data-driven Decision-making, B2B Lead Generation, Human Resources (HR), Analytical Thinking, Healthcare IT, Calendars, Workflow, Scheduling, Task Scheduling, Profiling, System Integration, Technical Viability, Booking Systems, Booking Apps, Online Banking, Product Enhancement, eCommerce, Web Content, Social Networks, Education, Software Development, Subscriptions, Director of Product, Business, Discovery Workshops, Product Marketing, Advertising, Product Engineering, Product Planning, Animation, Data Modeling, Planning, Open Banking APIs, Product Development, Budgeting, Business to Consumer (B2C), Coaching, Team Mentoring, Agency, Customer Segmentation, Market Segmentation, Product Branding, Project Planning, Legacy Software, Software Architecture, Startup Funding, Data Visualization, Launch Strategy, Digital Services, Business Architecture, Data Strategy, Data Management, Data Governance, Scope of Work, New Product Development, Estimation & Planning, User-generated Content, Integration, POS, Stripe Payments, Retail & Wholesale, Excel Expert, Google Sheets, Operational Efficiency Improvement, Tech Sales, Financial Modeling, Discovery, Ideation Workshops, Product Delivery, Requirements & Specifications, Voice of the Customer (VoC), User Journeys, Copywriting, Investor Presentations, Team Leadership, Data Reporting, Data Migration, Content Management Systems (CMS), Content Management, ROI, Optimization, Market Research Analyst, Storytelling, Culture Management, People Management, Market Insights, Marketing Strategy, Communication, Use Cases, UI Design, Seed Fundraising, Client Delivery Management, Interdisciplinary Collaboration, Large-scale Projects, SaaS Product Management, Market Strategy and Research Product Manager, Workshops, Card Payments, Operations, Product Growth, Decision Analysis, Business Development, User Interviews, Forecasting, New Business Development, Process Flows, Email Marketing, Dashboard Development, Lean Product Manager, Documentation, UX Prototyping, Mobile Prototypes, User-centered Design (UCD), Analysis, Analytics, Software, Sales Training, Oracle BI, APIs, Payment APIs, Scope Management, Data-driven Dashboards, Revenue Modeling, Cryptocurrency, Fundraising, Electronic Medical Records (EMR), Pricing, eCommerce UX, Fashion, Domain Name System (DNS), Travel, Hotels & Lodging, French-English Translation, Focus Groups, International Growth, Machine Learning, Artificial Intelligence (AI), Lean Experiments, Full-stack Development, Project Estimation, User Retention, Referrals, Certified Scrum Product Owner (CSPO), Wealth Management, Logo Design, Social Media Strategy, Law Enforcement, Business Intelligence (BI), Business Intelligence (BI) Platforms, Staffing, Wellness, Quality Assurance (QA), Payroll & Benefits, Invoicing, Laboratory Information Management System (LIMS), Medtech, Health IT, Data Warehousing, Marketing Technology (MarTech), Marketing Analytics, Innovation, Customer Experience Management, User Experience Design, Process Management, Customer Development, Cybersecurity, Risk Management, Training & Training Content Development

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