Mac Exume, Product Manager in New York City, NY, United States
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Mac Exume

Verified Expert  in Product Management

Product Manager

Location
New York City, NY, United States
Toptal Member Since
October 14, 2022

Mac is a senior product manager delivering digital banking and fintech solutions. He assisted in engagement activities with Google, Apple, Amazon, Walmart, and fintech startups resulting in a $50 million sales pipeline. He is a creative customer solutions architect, leveraging design and technology best practices throughout every product lifecycle stage. Mac is a key cross-functional collaborator, shaping the future of new products and scaling existing products to meet user and business needs.

Project Highlights

Financial Coaching Platform for Underserved Communities
Set up the end-to-end infrastructure to monetize and support financial coaching, making it possible for countless lives to be changed.
In-bank Advertising Network
Developed an advertising network that published targeted messaging in 56% of financial institutions nationwide.
Fintech Bill Payment Experience
Led the redesign of the bill payment experience for about 6,000 banks and credit unions.

Expertise

Work Experience

Startup Mentor

2023 - PRESENT
Communitas Ventures
  • Mentored and provided strategic guidance to startups in various industries, helping them transform initial concepts into market-ready products, resulting in an average 30% increase in product viability.
  • Worked closely with startups to enhance pitch decks and investor presentations, increasing investor interest to set the companies on the path to securing millions in additional funding.
  • Conducted comprehensive UX audits and optimizations for startups, resulting in a 25% increase in user engagement and a 20% rise in conversion rates.

Product Manager

2023 - 2023
Stanford Business
  • Conducted thorough market research to identify financial literacy needs, enabling the company to develop a tailored product and establish leadership in the market.
  • Created a strong product strategy based on market analysis and user feedback, increasing the company's chances of successful market entry and adoption.
  • Developed an effective pricing strategy based on market research and customer perceptions, optimizing revenue generation and enhancing the company's competitive position.
  • Provided expert guidance on build vs. buy and white-labeling options, ensuring the company made an informed decision aligned with their goals and minimizing risks.

Senior Product Management Director

2021 - 2022
OfColor
  • Implemented product documentation and artifact creation best practices to improve design and development workflow by an estimated 25%.
  • Managed the development of our first financial coaching platform, expected to help users reduce their financial debt by 20% through their interactions with our financial coaches.
  • Guided the design and build of the OfColor financial literacy and online community portals from ideation to production, expected to be responsible for a significant increase in user engagement.

Senior Product Manager

2020 - 2021
Fiserv
  • Assisted in product partnership engagement activities with Google, Apple, Jack Henry, FIS, Amazon, CashApp, Walmart, and several fintech startups resulting in a $50 million sales pipeline in nine months.
  • Collaborated with the sales and business development teams to create a product solution that would provide a $6 million annual savings to our new large enterprise customers.
  • Drove product strategy and solution design of a new payment offering from ideation through prototype to help our customers integrate and launch payment functionality into their websites and applications.

Product Manager

2018 - 2020
Inlet (acquired)
  • Launched the first third-party advertising platform into 6,500 banks and credit unions, taking our ad presentation capabilities from launch to 56% of online banks nationwide.
  • Designed a cloud service onboarding framework, reducing development and integration times by 25% and fast-tracking client activations and revenue.
  • Leveraged consumer and market research to inform business decisions on how to improve the customer experience with new features and functionality.
  • Collaborated cross-functionally with engineering, sales, and executive teams to develop product requirements and roadmaps to bring new products to market.

Digital Marketing Manager

2014 - 2018
Inlet (acquired)
  • Implemented advanced targeting and A/B testing across segments, lifting YOY email conversion rates by 25%.
  • Managed pre/post sales and digital marketing activities, including brand awareness, email, social media, and web technologies, driving 4,220 annual new sales leads.
  • Created the company brand by standardizing branding guidelines, digital properties, and sales enablement tools as part of go-to-market strategies.
  • Implemented strategic marketing campaigns and ad-hoc reporting and analytics, identifying sales opportunities to generate new business.

Web Analyst

2012 - 2014
Pitney Bowes
  • Established brand guidelines and integrated marketing technologies for Pitney Bowes's first-ever consumer-facing product in the form of Volly, a digital mailbox for consumers.
  • Identified consumer trends based on defined personas and use cases to create strategic conversion opportunities throughout the consumer journey.
  • Achieved cost-effective customer acquisition and growth by creating new marketing strategies, leveraging affiliate marketing, social media, and email marketing.

CRM Administrator and US Business Support

2007 - 2012
Pitney Bowes
  • Maintained the CRM and analytics database for the US mailing business, the company's largest revenue-generating business group ($2.2 billion).
  • Supported the sales team by identifying potential revenue opportunities using sales territory analysis.
  • Gathered sales feedback on the CRM and territory management software to help with software enhancements.

Financial Coaching Platform for Underserved Communities

Set up the end-to-end infrastructure to monetize and support financial coaching, making it possible for countless lives to be changed.

Developed a financial coaching platform for underserved communities that would give them access to financial one-to-one or group coaching opportunities to help implement favorable money management efficiencies. I oversaw the vision alignment and activation of this new offering.

In-bank Advertising Network

Developed an advertising network that published targeted messaging in 56% of financial institutions nationwide.

I was instrumental in implementing the ad-serving technology to allow companies to display targeted ads in banking bill pay experiences. I also created the guidelines and instructions on how to best serve, support, and escalate, ad-serving requests.

Fintech Bill Payment Experience

Led the redesign of the bill payment experience for about 6,000 banks and credit unions.

I was vital in helping create the design and technical requirements for re-platforming our bill payment service to provide an improved and more seamless user experience that would increase the adoption of the service.

Product Strategy

Defined a clear product positioning, identified unique selling propositions, and formulated a roadmap for market penetration.

Created a robust product strategy based on thorough market analysis, competitive landscape assessment, and user feedback gathering, allowing the company to enter the market with a well-defined approach and increase the likelihood of success and market adoption.
2006 - 2010

Bachelor's Degree in Business Administration

Pace University - New York, USA

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