Marija Markovic

A1 Serbia became one brand under A1 Group, which required redesign and development of a unified website and webshop experience with a special focus on the new self-care application (native and web). I managed four vendors and an internal, cross-functional team to deliver this product change within the timeline that the rebranding project required. We delivered a whole new self-care native app that was redesigned and rebranded with new features that were in the scope for rebranding.

Key Activities:
• Managed stakeholders, as all teams had their own interests in the company website.
• Used a custom CMS.
• Followed brand standards with the flexibility to be unique, as needed, for the local market.

The A1 website is the main digital touchpoint for pushing product offers toward digital customers and for online sales. In the redesign project, a huge focus was on the mobile UX and smooth transition for end-use between two back-end systems (website and webshop). With two external vendors involved in the project, I ensured strong coordination among the vendors and internal resources, which was necessary for a successful launch.

I introduced and implemented marketing automation via Salesforce while serving as a product owner in a Scrum team at A1 Serbia. As the product owner, I was responsible for the product backlog and prioritization. I was also perceived as a change leader in approaching marketing campaigns from a corporate perspective, managing stakeholders, and spearheading marketing automation.

The first two project milestones were achieved on time and 30% below budget by motivating and supporting team members to have the courage to try new things and dive deeply into Salesforce.